Unit 32 assignment 2 I am looking at different idents that I like so it can give me some ideas on the ident that I will be creating, I’ll look at a few different types of ident that different channels use and look at what they are like, the music, logo etc. which will help me with creating one.

this is the first Ident that I will look at, it’s from Comedy Central, in this ident the train goes across the bridge with the logo on top of the train, then when it goes under a red tunnel the logo jumps of the train and rolls over the red tunnel only to end up back on the train at the end of the tunnel. It uses a voice over to introduce the next show on and also there is music playing in the background of this ident.

The ident was shot from the sky and then later added in the CGI logo which is on top of the train once they

had put in the logo they then put in the music, which is a sort of rock punk like music, and then they get the voice over person to ready out the next show and then add it into the ident. When filmed the training going across the bridge, you can see that it’s a wide shot showing the bridge and the train and also giving enough room to show the logo. But there are number of different types of shot in this ident, there are close up on the train then it cuts to the close up on the logo as it’s rolling across the bridge there are also mid shot of the train and the logo, this is showing that the logo is racing the end so it can jump back on the train at the right time. Also when watching the ident you can see the bit that where filmed, where filmed in a helicopter as it speeds across the field at the start and then follows the train and logo and also the height that the shot was filmed at. Comedy Central is a comedy channel so there ident are based around being funny and the indents doing stupid things as the voice over person introduce the next show, so in this one it’s a big logo of comedy central on a train and then following it across the bridge and then jumping back on it. It’s not just the video which fit in with the channel but the choice of music that they have chosen to do also fits in with the ident as it sound a bit comedy as the music is a bit punk rocky but it does sound like a comedy sort of tune, as they way they have done it. Also they have use sound affects as well as a soundtrack, they have used the sound of a train running to fit in with the train and also the sound of metal clanging as the logo is jumping all over it, and they also use the sound of birds tweeting to fit in with the start of the ident, which the camera is flying across a field with flowers, they used these types of sound affects to fit in with the ident and make it sound like it’s real and what you are seeing can be heard this is called diegetic which mean those sound affects fit in with what you are seeing in the ident, as the music does not fit because when you walk you don’t randomly start hearing music.

I like what this ident has done with both film and computer animated logo because it shows that the channel is fun, and the show which are shown on this channel will be a comedy, because not every channel has the massive logo bouncing around on a train and a bridge so it really does show off its comedy side also, with what I think help this ident a lot more is that punk rock music it uses, it uses this music for every ident so as soon as you hear it you think comedy central, and it also fits in with

the ident very nicely and the sound affect are heard nice and load which makes it a bit more real. Also the ident is quick which idents need to be otherwise people will get board of them and end up turning the channel over or off so it’s also important that they get the timing right which is way all ident are quick and also it’s reminding people of what channel they are on. Channels also uses idents to fit in with what the show they are showing is or the time of day, e.g. round time it may show the sky at tea time which I think it brilliant that they do that and also I like that comedy central doesn’t just have no but they have many different types of idents so people don’t get bored with seeing the same ident time and time again and each ident has their own funny side to it as well.

The other ident that I looked at is one from BBC, this ident was done around Christmas 2009, this ident was also done in a theme of one of their show which is on Saturdays, it was the last in the 4th series and the episode was board casted in Christmas day and I was show the channel and one of their famous shows at the same time.

This I ident starts off with the doctor walking through snow, then he finds his TARDIS covered and buried in snow, then he looks upset that his TARDIS then the doctor see reindeers and then he gives

off a little smile and he’s flying the TARDIS using the reindeers. Then the BBC one appears the in sky and the Doctor flies around it making a circle.

This ident has a few different shots within the 30 second, this ident has wide shot and close up shots, the ident starts with a wide shot of the doctor walking and then a close up on him and then after that it mixes the shots to show this amazing ident that they created, at the end it’s a wide shot showing the whole sky with a few tree and mountains in the background also the sun rise can be seen in the background as well, but the main thing that people will notice in this shot is the BBC one logo in the sky and the doctor flying around it creating a circle. This ident really has the Christmas feel to it, with the snow and even the sky it just gives people the good Christmas mood, and that’s what they were trying to do, by using snow and even its iconic show which is being shown in the ident as well. The sound affect in the indent are well done as well and they are parallel to what you’re seeing in the ident as you can hear the snow crunching as the doctor is walking and the sound of the reindeers flying with the TARDIS and it feels real as what you can see you can hear as well, the music and the voice over which comes on towards the end of the ident isn’t as there is nowhere that the music and the voice is coming from it just appears which the other say is the voice of god as you can hear the music and the voice over but you can’t see where it’s coming from and this isn’t parallel to the video. The video uses from real footage which was shot on a day and the other Is CGI which is done on computers and they have been put together very good and this ident looks amazing and it’s every creative with what they done and also making it themed with the Christmas season and one of their greatest shows was a brilliant idea because fans of the show will love and will keep watching this over and over again. The sound affects work and fit in really well with the ident. The sound affects are the snow crunching when the doctor is walking on it and it all fits in perfect. Also the sound of the TARDIS as it flying all sound really good and it makes it more real, also there is also a Christmas jingles as a sort of soundtrack this is non-diegetic and the same for the voice over.

I like the comedy behind, which is the Doctor is Santa as he uses his TARDIS, and the Christmas theme behind giving it more of the Christmas feel to their audience. The CGI is mixed in very well with this ident; it’s funny, clever and brilliant in who is ident was created.

This is my next ident that I am going to look at this this one, this is one of the idents for the channel Nickelodeon, this channel is for young children, this is so they can watch cartoons during the day or after school, each cartoon is aim at young children under the age of 15, so for them to keep up with and show that there channel is for young children and show how fun it can be there ident will reflect on that. This is one of their ident and it start off with one character on a seesaw and then all of a sudden a bigger character lands on the seesaw which makes the other cartoon character go flying in the air, they fly up and then go straight past the Nickelodeon logo, as the cartoon character is flying up they smile, but after they go past the logo the fall down and then the bigger character dose flying while the camera stays on the logo of the channel, the logo shows off a visual comedy to people who watch this channel.

The camera starts off with a wide shot, showing the character and what they are doing and the place where they are at, this is to give it more of that cartoon feel and look to it. There is also a cut into a close up of the girl as she is flying up in the air and then it zooms out showing a quick shot her going up and the sky, it zoom from the close up into a wide shot because it’s getting ready for the logo to come into the ident. The lighting on the background is quite bright as the sky dose look a bit yellow and it looks lit the colour fade into the ground and then it goes a little green, this is showing that it’s grass or meant to be grass, there is also a bit of whit which looks like is in the centre of the sky and ground this is showing the types of comedy that this channel uses for its audience it’s silly and funny. Also on the ground there is a table one which looks like a timetable one or one used for maths, this is could be showing that it’s not just cartoons and fun but also there is educational stuff in as well which helps young children learn more in their own home and also in a place that they may feel comfortable place and also learning in a fun way. It saw that what you will be seeing will be visual entertainment and promising the people that the shows will be fun and entertainment for the viewers. There is sound on this ident, the sound of the characters playing and even though the sound affect were added on they are still parallel to each other as they go with what is happening in the in ident. Also towards the end of the indent there is some music which is being played but its non-diegetic as you can’t see anything which is playing the music so the music is non- diegetic as the other sounds a diegetic to what’s going on in the even though it was added on. That logo on the channel is added on towards the end of the ident.

The setting of the ident looks to be park, as this is where most young children like to play with their friends, but as it’s a cartoon and the setting isn’t really that clear, but I say park the two cartoon character are on the sea saw and they are mostly at parks, I think they did this so that the two character stand out and that people will give their full attention to it as well. But the logo is shown at the end. The logo for Nickelodeon is an organ splat with the title Nickelodeon this show that this channel is not boring and that there’s entertainment on this channel and all their ident lead into this splat at the end in different and silly ways. The camera angle that they use is the camera just looking at them from straight on there really isn’t different it stay like this throughout the whole indent. This shows the background and the character at the same time. There is no voice over on this ident saying what programme is next all that is seen in the all that can be heard is the characters voices and the music. The voice is some with a nice relaxing voice but with a little bit of silliness in the way they say the next show which is on.

I like this ident because straight away you know who it’s aimed at and what types of channels will be shown on this channel, I love the animation as it’s childish and silly and also cheeky. As it is aimed at young children and it’s funny then they’ll keep watching to see what happens next, also it’s colourful which will attract children more. I like it as it is funny and well done for a child’s TV channel the animation is good and the soundtrack and sound effect go in well together.