OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analysing Media Products and Audiences

Evidence

Name: Candidate Number: Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Publisher Logo HERE

Magazine Product Logo HERE

Contents

• YOU SHOULD, at the end of your research, include a Contents Page or list of tasks carried out and link them to the relevant LO’s on this slide.

Focus Publisher and Product

• YOU SHOULD include the Logo of the Publisher and the Product (Magazine) of Focus.

• Finally, YOU SHOULD include some brief information about BOTH Institutions on this slide.

Focus Publisher and ProductExample

Publisher

Product

Information in HERE

Information in HERE

Ownership Structure

• This SHOULD be presented in the form of a flow chart OR something that clearly establishes the structure of the Institution.

• Make sure you include the Source for where you obtained this information from, for example:

http://www.bauermedia.co.uk/about

Operating Model

Brand Ideology/Ethos

• Slogan?• Values?• History?

Technological Convergence

• For example do they publish online OR does the product of focus have a website.

• YOU COULD investigate whether they are in synergy with any social media products.

Associated Products

Market Position

Competitors

Product Analysis

• Purpose• Genre• Form

Purpose = What is the Aim of the Product of investigation – for example what are the connotations behind the Strapline of the Magazine?

Genre = What sub-genre is the music magazine from? Who are it’s competitors? What codes & conventions help establish it’s sub-genre to the audience?

Form = What type of product is it – Magazine? Fiction? Non-Fiction? Is it a market leader in the Genre?

Product Target Audience

• Demographics – For example socio-economic needs

• Psychographics – Personality? Stereotypes surrounding the reader? Needs of the reader that can be linked to Maslow?

• Theory – Stuart Hall (1980) and Katz

Product Target Audience – Secondary Research

• What do other people/products have to say about your chosen Publisher and/or music magazine?

Product Target Audience – Primary Research

• YOU SHOULD complete some primary research into the appeal of your chosen product using ONE or MORE of the following options:

Video Focus Group

Product Advertising & Marketing

• How is the product (Music Magazine) advertised?

• What platforms (E-Media, Print, Broadcast) are utilized to help promote the product?

• Marketing – Above the line and/or Below the line?

Distribution

• How many magazines are circulated in the UK or globally?

• Is the magazine available online?• Can fans of the magazine subscribe to the

magazine and have it delivered to their address?

Ethical & Legal Issues.

• See http://www.pcc.org.uk/

Ethical & Legal Issues.

Stereotypes –

What stereotypes are represented in the magazine and HOW or WHERE?

YOU SHOULD address these other areas as well.