Unit 01: Introduction

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1. First assessment: conclusions

2. Definition of marketing

3. Good and bad things about marketing?

4. Who is it for? What can be marketed? Mainly, who isusing it? Who should use it? Who does not need to use it?

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1. 1st assessment conclusions:

• Articles

• Audiovisual: videos, prezi, powtow, etc.

• Individual work

• Practical exemples

• Practical / real situations

• Role playing

• Excursions

• Theater

• Be dynamic

• Visiting a Company

• Play games

• Exercises

• Show real marketing

• Use computers/ blog /website

• Explain your answers and give exemples

• Work in groups

• Speak in english

• Quiz games

• Kahoot, Trivial, etc.

• Films

• Books

• Native person (invited)

• Power point

• Exercises

• Role playing

• Help your neighborhood society

© Carlos Escolástico Escuela Hostelería y Turismo Madrid

Marketing is…

Satisfying needs and desires of selected groups of potential clients obtaining of it a benefit.

To achieve it marketing will systematically Analyze, Organize, Plan and Control the resources, policies and

activities of the company that affect the client.

(Philip Kotler, 1974)

© Carlos Escolástico Escuela Hostelería y Turismo Madrid

Marketing is…

The philosophy behind the relations

between a company and its environment

© Carlos Escolástico Escuela Hostelería y Turismo Madrid

MARKETING IS NOT!

To create a product and then try to sell it

© Carlos Escolástico Escuela Hostelería y Turismo Madrid

© Carlos Escolástico Escuela Hostelería y Turismo Madrid

Marketing: mindmap

Analysis Estrategy Operation Control

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4. For who ?

• BIG OR SMALL COMPANIES?

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5. What can be marketed?• Products

• Services

• Events

• People

• Destinations

• ONG’s

• Political parties

• Ideas

• Behavior

• … almost anything.© Carlos Escolástico

Escuela Hostelería y Turismo Madrid

Check this video:youtu.be/TCpNzWdoO3Y

And answer

• What are the differences between marketing 1.0 – 2.0 and 3.0

• What is this?

• Positioning

• Segmenting

• Marketing mix

• Outsourcing / Crowdsourcing

• Lead users© Carlos Escolástico

Escuela Hostelería y Turismo Madrid