TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… ·...
Transcript of TYPO GR AP HYpeople.ischool.berkeley.edu › ~daniela › research › week4_typeii_inter… ·...
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TYPO GR AP HY
Danela K. Rosner Interface Aesthetics 09.27.10
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TYPO G R A P H I E
Danela K. Rosner Interface Aesthetics 09.27.10
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P L D
TYPO G R A PH I E
Danela K. Rosner Interface Aesthetics 09.27.10
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LINE
SHAPE
TEXTURE
SPACE
SIZE
VALUE
COLOR
DESIGN ELEMENTS
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FIGURE/GROUND
PROXIMITY
SIMILARITY
SYMMETRY
MODULARITY
CLOSURE
TRANSPARENCY
DESIGN PRINCIPLES
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FIGURE/GROUND
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FIGURE /GROUND
Shape
Space
DARYA SAKHAROVA ROBERT KOWALSK I
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FIGURE /GROUND
1955
SAUL BASS
Shape
Space
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FIGURE /GROUND
1955
SAUL BASS
Shape
Space
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s a u l b a s s – m o t i o n g r a p h i c s
1959FIGURE /GROUND
Shape
Space
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FIGURE /GROUND
Value
Space
SHEILA LEVRANT
DE BRETTEVILLE
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DANIEL WEIL — PENTAGRAM
FIGURE /GROUND
Texture
Color
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PROXIMITY
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PROXIMITY
Line
Space
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Line
Space
PROXIMITY
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Line
Space
PROXIMITY
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PROXIMITY
Line
Shape
Space
Color
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PROXIMITY
Line
Shape
Space
Color
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1981
HERB LUBALIN
PROXIMITY
Space
Size
Line
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1981
HERB LUBALIN
PROXIMITY
Space
Size
Line
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SIMILARITY
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SIMILARITY
Shape
Space
Color
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SIMILARITY
Shape
Space
Color
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SIMILARITY
Color
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SIMILARITY
Shape
Space
Color
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SYMMETRY
FRANK CHIMERO
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SYMMETRY
Shape
Line
Color
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SYMMETRY
Line
Space
Color
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SYMMETRY
Shape
Texture
Color
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MODULARITY
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JAN
TSCHICHOLD
MODULARITY
Line
Space
Value
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JAN
TSCHICHOLD
MODULARITY
Line
Space
Value
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MODULARITY
Line
Space
Value
JAN
TSCHICHOLD
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MODULARITY
Line
Space
Value
JAN
TSCHICHOLD
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MICHAEL B IERUT – SAKS F IFTH AVENUE
2008
MODULARITY
Line
Space
Color
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2008
MICHAEL B IERUT – SAKS F IFTH AVENUE
MODULARITY
Line
Space
Color
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MODULARITY
Line
Space
Color
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MODULARITY
Line
Space
Color
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MODULARITY
Space
Color
Line
Size
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MODULARITY
Space
Color
Line
Size
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MODULARITY
Space
Color
Line
Size
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MODULARITY
Space
Size
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MODULARITY
Space
Size
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1974
mb+co
CLOSURE
Space
Size
Color
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CLOSURE
Space
Size
Line
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CLOSURE
ORK DES IGN
Space
Size
Line
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TRANSPARENCY
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TRANSPARENCY
Size
Color
MASSIMO VIGNELLI
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JOSEF MÜLLER-BROCKMAN
1960
TRANSPARENCY
Size
Value
Color
Space
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1960
JOSEF MÜLLER-BROCKMAN
TRANSPARENCY
Size
Value
Color
Space
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1928CÉSAR DOMELA – DE ST I JL
TRANSPARENCY
Size
Color
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1928
TRANSPARENCY
Size
Color
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TRANSPARENCY
Size
Color
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TRANSPARENCY
WOLFGANG WEINGART
Size
Color
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PAUL RAND
TRANSPARENCY
Size
Color
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Politics
Humor
Function in Form
REFLECTIVE DESIGN
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1892
W I L L I A M M O R R I S
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1919
el l issitzky russia — Constructivism
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PRESIDENTIAL CAMPAIGN LOGOS
Everything about this logo says you can buy a car from this man.
— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008
2008
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2008
The Hillary logo has the look of an ‘80s newspaper layout or an investment company.
— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008
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2008
The ever-present rising sun logo has the feeling of a hot new Internet company.
— Sam Berlow and Cyrus Highsmith, Boston Globe, January 27, 2008
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2000
Humor
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Function in Form
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herb lubalin
1981
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Assignment 3 Deconstructing Type
Due on the course website on Saturday, September 30
1. Choose one piece you created for the Layout assignment
If you are working digitally...2. Create a digital color inverse of the original piece.
If you are working with paper...2. Create a color inverse of the piece and create several (>30) copies of the inverse and original of that piece.
3. Using a copy of the original piece, create an original composition by adding line (.5–4 pt) to the original copies.
4. Using a copy of the original piece, create an original composition by adding the parts of the inverse copy to the original piece.
Create compositions that embody your sense of a visual chord with energy and harmony. While giving the page a sense of liveliness and poise, don’t forget to give the reader a sense of direction.