DESIGN TRENDS PAST & PRESENT

By Angelique James and Amanda Dorsett

Typography: Neue Aachen, 1969

Wes Wilson

• Invented style synonymous with the peace movement.• Invented psychedelic font in around 1966.

Victor Moscoso

• Inspired by comic books, Victorian images, Art Noveau and Pop Art

• Used colours to create a psychedelic effect.

Influential Designers

Wes Wilson Rock Poster, 1966

Mishka Westell1960’s Psych

rock art, 2013

Victor Moscoso –One of the Neon Rose series

Influential Designers

Rick Griffin

• Produced the poster for the Human Be-In in 1967.

• This event that kicked off the Summer of Love.

• Optical Art

Rick Griffin –Human Be-In, 1967

Bridget Riley – Blaze, 1964

Trends

Munich Logo – Otl Aicher1966

• Postmodernist art• Began to reject 60s era • Simplicity• International typographic style

Milton Glaser• Graphic Designer

• Co founded the push pin studios

• First Graphic Designer to receive the Nation Medal of Arts Award

• Designed the I{heart}NY logo in 1977

Influential Designers

Massimo Vigenelli• Modernist Vision

• 1972 designed New York city subway map

• 2011 was asked to reinterpret his 1972 design for an interactive map

• ‘the weekender’

Influential Designers

Chip Kidd• Started creating book jackets• Worked for Alfred A.Knopf in 1986

Ruth Ansel• Became Art Director for ‘House and Garden’,

‘Vanity Fair’ and ‘Vogue’.• Created film titles for books• Directed ad campaigns for Versace, Club

Monaco and Karl Largerfield.

Influential Designers

Chip Kidd Book Covers

Vanity Fair February 1984, January 1986 and December 1986

Influential Designers

Saul Bass

• Designed logos for Kleenex and AT & T 1986

The Shining Poster, Saul Bass 1980

At & T Logo, Saul Bass 1986

Kleenex Logo, Saul Bass 1986

Trends

Razzia – Bugatti Atlantic Automobile, 1989

Neon Noir• Bright colours with dark backgrounds• Scripted fonts of typography• Subject matter was usually palm trees, sports

cars, women and sunsets.

80’s Deco• Art Deco revival• This made a mark on architecture and interior

design• Overt angles, curves and sans-serif fonts.

Design Trends•Experimental typeface•Grunge

David Carson• Experimental Typeface

• Carson Changed layout by ignoring grids and columns

• ‘Rarely Legible’

• He received a AIGA gold medal and was named one of apples 30 most innovative designers.

Stefan Sagmeister• Contemporary designer • Has created designs for The Rolling Stones HBO, Guggenheim.

Andrew Faircough• Creates illustrations with a dash of vintage sci-fi & comic art.

Inspirational Designers

Fairclough's illustrations for Insider Guides cover various aspects of student life

True Detective, Season 1

• Minimalist redesign of logos

Trends

• Geometric Shapes

•Modern Retro

Trends