Twitter and Medical Education: Information and Inspiration

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Intro to Twitter & social media concepts for use in CME. Follow us at http://twitter.com/EinsteinMed. Related video interviews at end of presentation and at http://bit.ly/OW5wiT and http://bit.ly/TWuZXP

Transcript of Twitter and Medical Education: Information and Inspiration

  • Science at the heart of medicineTwitter and Medical Education:Information and Inspiration Paul Moniz, Managing Director, Communications and Marketing David Flores, Social Media Manager June 21, 2012
  • Why Twitter?Science at the heart of medicine 8/23/2012 | 1
  • Learning Objectives 1. Find conversations by topic 2. Understand the language of Twitter 3. Use Twitter tools to engaging in, organize and manage conversations 4. Learn to use Twitter for professional purposesScience at the heart of medicine 8/23/2012 | 2
  • About Twitter Messages: 140 characters long (including spaces/links) Built for quick communications via mobile devices Shorthand developed to make communicating faster Headline writing in a hurry Share text, links, photosScience at the heart of medicine 8/23/2012 | 3
  • The ABCs of Twitter A) A forum to break news, exchange ideas B) Learning tool to discover or share information C) An effective branding platformScience at the heart of medicine 8/23/2012 | 4
  • Writing for Twitter: Think Short 140 characters (including spaces) Lead with headlines/catchy phrases Use active verb, imagery or questions in your postsScience at the heart of medicine 8/23/2012 | 5
  • Lingo: Do you Speak Twitter? Handle: Your username: @EinsteinMed Tweet: A message on Twitter Retweets (RT): Sharing messages from others on Twitter Hashtags (#): Symbols used to organize Tweets/find content Feed: Everything on your Twitter homepage Following: People/orgs you choose to follow Followers: People/orgs who follow your account Favorites: A list of favorite tweets Mentions: Messages addressing you using your handle:@EinsteinMed Get with it! Direct Message: Private message sent only to youScience at the heart of medicine 8/23/2012 | 6
  • Tweet and Retweet Tweet refers to a short message youve posted A Retweet is a rebroadcast of your message to all of ones followers. An RT appears before a posting Tweet RetweetScience at the heart of medicine 8/23/2012 | 7
  • Stages of Engagement Retweet (RT): Hey, thats interesting -RT@EinsteinMed wish Id thought of it yesterday Modified tweet or MT: Like RT, but used to alter/shorten the tweet to allow room for your comment -MT@EinsteinMed wish Id thought of itScience at the heart of medicine 8/23/2012 | 8
  • Stages of Engagement @ reply: Hey, you (@) heres what I think -Great idea @EinsteinMed wish Id thought of it yesterday @ reply (in rely to) with link/photo: Hey, you (@), heres something related you might find interesting -Great idea @EinsteinMed. Ck this out: http://bit.ly/Kqcc7y Best practice: avoid starting tweet with @Science at the heart of medicine 8/23/2012 | 9
  • Should I Reply or Mention?@Reply Sent to attention of the person youre talking to Only the target person notified (and your followers) Message starts with @username@Mention Public attention for person addressed Target person, all their followers, your followers Message starts with anything other than @usernameScience at the heart of medicine 8/23/2012 | 10
  • Example: Reply and Mention@Reply Starting with @ keeps message out of recipients feed @Mention Any character before @ symbol = mentionScience at the heart of medicine 8/23/2012 | 11
  • Building a Nest Choose a name and image (RESIST THE EGG!) Complete your profile: Highlight expertise and interests Determine your content buckets: I tweet aboutScience at the heart of medicine 8/23/2012 | 12
  • Your Nest The Twitter HomepageCompose a tweet Tweets & Retweets from the people you follow Popular search terms and trends on Twitter Science at the heart of medicine 8/23/2012 | 13
  • Diagram of a Tweet @ + username calls that users attention toshortened messagelink Actions you can take after posting Users whove added this message to their list of favorites Science at the heart of medicine 8/23/2012 | 14
  • Diagram of a ReTweet RT + @user = referencing2nd RT indicates original message@EinsteinMed is creatorfowarding thismessage # Hastags = easier way to find groups of tweets Additional text: When the RT was posted, the tool used to post it and a way to copy a tweet to a website. Science at the heart of medicine 8/23/2012 | 15
  • Following the Flock: Why Twitter MattersScience at the heart of medicine 8/23/2012 | 16
  • Keeping Pace Global influence: tweets from all over the world Ability to significantly amplify message: >140 mil. on Twitter: 340 mil. messages/day Techniques and tools can help prevent overloadhttp://www.casa.ucl.ac.uk/tom/ Science at the heart of medicine 8/23/2012 | 17
  • Search.Twitter.Com: The Google of Twitter Trends = most popular items on Twitter at that moment Operators = advanced ways to search such as hashtags (#)Science at the heart of medicine 8/23/2012 | 18
  • Hashtags (#) Add # before a word or phrase Make it easier for you and others to find Search # plus word or phrase to find more Dont add too many hastags to a single tweetScience at the heart of medicine 8/23/2012 | 19
  • Lists: Corral Your Content Twitter lets you create 20 lists Organize followers and followed Unlimited users per list Group users however you like: -Common interests, industry, etc. Keep lists private or public Science at the heart of medicine 8/23/2012 | 20
  • Healthcare HashtagsThe Healthcare Hashtag Project symplur.com/healthcare-hashtag healthcarehashtag.comScience at the heart of medicine 8/23/2012 | 21
  • Who to FollowScience at the heart of medicine 8/23/2012 | 22
  • Interesting and Interested People Figure out who or what is interesting to YOU Use search.twitter.com, Heathcare Hashtag Project to find content. e.g., #medical education Dont decide only by # of followers or ratio: followers/following Let CONTENT guide you Prominent orgs on Twitter: NIH, FDA, WHO, U.N. Individuals have used Twitter to boost their SM creds More prominent: less likely to follow youScience at the heart of medicine 8/23/2012 | 23
  • Twitter Influencers in Health Care/Meded Wendy Sue Swanson, Pediatrician, Mom @seattlemamadoc Dr. Kevin Pho, Internist, Runs Group Blog @kevinmd Dr. Kent Bottles, Pathologist, SM technology @kentbottles Farris Timimi, M.D. Medical Director, Mayo Social Media @ FarrisTimimi Science at the heart of medicine