Twitter Inspiration from the LIMRA Social Media Conference
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Transcript of Twitter Inspiration from the LIMRA Social Media Conference
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Speakers at conference and authors of tweets have absolutely no affiliation with Fidelity & Guaranty Life Insurance company nor endorse our products or services. Their opinion reflect their own, not this company or its affiliates.
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Byrnes Consulting@ByrnesConsultin:Think of #twitter as your radio show
and you are the content DJ
Turn up the
volume
Connect
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LIMRA CRS @LIMRA_CRS:@Twitter is the shortest
distance between you & what matters most
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INVE$TActiance, Inc. @Actiance:At #LLSMC @beccayuen of @Twitter suggests you put some money behind your hashtag to own it and develop it
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Liz Skinner @skinnerliz:“Impossible to be successful in biz if you don’t have a web site;
same is about to happen in social” within 3 yrs
A MUST
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CDA @The_CDA:Great question @amymcilwain “how much time does social media take?” @garyvee “all of it”: what you put in dictates what you get out
in the workPUT
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Gary Liu @garycliuTraditional cold call no longer works today. Marketers need to change their game
GET
Corey Dahl @LHPro_Life“You guys were worried
about the do not call list... but no one’s picking up a
phone now anyway.”
MODERN
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Augie Ray @augieray“Every business is in the media business, but they just don’t know it yet.”
The mic is live
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Distribion @DistribionDM@garyvee Salespeople are bad at
#socialmedia because social media is a marathon, not a sprint
Be Patient-Rewards will
Follow
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Corina Roy @corinaroy“Only reason I care about
social media is to sell stuff.”
Focus on Goals
Steven Webster @StevenPWebsterGroups are an untapped opportunity to empower your associates as SMEs. How are you using groups?
empower
employees
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Kristin Shevis @SheviNYLinkedIn Sponsored Updates have 11X higher click through rates vs native ads @ortman_social #LLSMC Opportunity to promote personal brand?
People follow People - Not Ads
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LIMRA @LIMRAWow: 61% of financial advisors surveyed said they had landed a new
client directly from@LinkedIn
Social Means Business
Sarah Carter @SarahActiance79% of sales people on social outsell their peers #LLSMC 51% of advisors use social media
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Meagan Herfkens @mherfBeing findable used to be abt the yellow pages & having a storefront, but now it’s about being google-able & on #linkedIn
New Phone Book
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Diane Eder @DianeEder Quote from Neil Hiltz, Facebook, at LIMRA conference -- “The world is a better place when it is open, connected and transparent.”
Change
Betterfor THE
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Paul D. Tyler @pauldtylerfacebook: “social marketing is just marketing at eod”
The Future is Already Here - It’s Just Uneven
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Michelle Smyth @michelle_smyth“Storytelling’s the key to convincing someone to switch from the insurance company their family used their whole life.”
Customers want our stories
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Victor Gaxiola @VictorGaxiolaAdvisors/agents need to stop asking compliance “Can I?” And ask “How can I...” instead
be a leader.
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Michelle Smyth @michelle_smythRight now, if you “cold call” someone on Twitter, and don’t push too hard too fast, you are going to succeed @garyvee #LLSMC
Not Your Average Cold Call
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Amy McIlwain @amymcilwainSocial Selling = 1) Be findable 2) Grow your network 3) “Hear” Do your research 4) “Say” Establish credibility @clarashih #llsmc
The Art of Social Selling
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Meagan Herfkens @mherfWhy engagement on social matters: purchase intent increases by over 50% when brands engage with consumers - from @johnp at LLSMC
Engagement is Key
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Yes, it is.
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Fidelity & Guaranty Life® is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York and, in New York only, Fidelity & Guaranty Life Insurance Company of New York. Each Fidelity & Guaranty Life company is solely responsible for its contractual commitments.