Twitter Inspiration from the LIMRA Social Media Conference

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An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.

Transcript of Twitter Inspiration from the LIMRA Social Media Conference

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Speakers at conference and authors of tweets have absolutely no affiliation with Fidelity & Guaranty Life Insurance company nor endorse our products or services. Their opinion reflect their own, not this company or its affiliates.

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Byrnes Consulting@ByrnesConsultin:Think of #twitter as your radio show

and you are the content DJ

Turn up the

volume

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Connect

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LIMRA CRS @LIMRA_CRS:@Twitter is the shortest

distance between you & what matters most

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INVE$TActiance, Inc. @Actiance:At #LLSMC @beccayuen of @Twitter suggests you put some money behind your hashtag to own it and develop it

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Liz Skinner @skinnerliz:“Impossible to be successful in biz if you don’t have a web site;

same is about to happen in social” within 3 yrs

A MUST

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CDA @The_CDA:Great question @amymcilwain “how much time does social media take?” @garyvee “all of it”: what you put in dictates what you get out

in the workPUT

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Gary Liu @garycliuTraditional cold call no longer works today. Marketers need to change their game

GET

Corey Dahl @LHPro_Life“You guys were worried

about the do not call list... but no one’s picking up a

phone now anyway.”

MODERN

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Augie Ray @augieray“Every business is in the media business, but they just don’t know it yet.”

The mic is live

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Distribion @DistribionDM@garyvee Salespeople are bad at

#socialmedia because social media is a marathon, not a sprint

Be Patient-Rewards will

Follow

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Corina Roy @corinaroy“Only reason I care about

social media is to sell stuff.”

Focus on Goals

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Steven Webster @StevenPWebsterGroups are an untapped opportunity to empower your associates as SMEs. How are you using groups?

empower

employees

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Kristin Shevis @SheviNYLinkedIn Sponsored Updates have 11X higher click through rates vs native ads @ortman_social #LLSMC Opportunity to promote personal brand?

People follow People - Not Ads

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LIMRA @LIMRAWow: 61% of financial advisors surveyed said they had landed a new

client directly from@LinkedIn

Social Means Business

Sarah Carter @SarahActiance79% of sales people on social outsell their peers #LLSMC 51% of advisors use social media

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Meagan Herfkens @mherfBeing findable used to be abt the yellow pages & having a storefront, but now it’s about being google-able & on #linkedIn

New Phone Book

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Diane Eder @DianeEder Quote from Neil Hiltz, Facebook, at LIMRA conference -- “The world is a better place when it is open, connected and transparent.”

Change

Betterfor THE

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Paul D. Tyler @pauldtylerfacebook: “social marketing is just marketing at eod”

The Future is Already Here - It’s Just Uneven

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Michelle Smyth @michelle_smyth“Storytelling’s the key to convincing someone to switch from the insurance company their family used their whole life.”

Customers want our stories

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Victor Gaxiola @VictorGaxiolaAdvisors/agents need to stop asking compliance “Can I?” And ask “How can I...” instead

be a leader.

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Michelle Smyth @michelle_smythRight now, if you “cold call” someone on Twitter, and don’t push too hard too fast, you are going to succeed @garyvee #LLSMC

Not Your Average Cold Call

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Amy McIlwain @amymcilwainSocial Selling = 1) Be findable 2) Grow your network 3) “Hear” Do your research 4) “Say” Establish credibility @clarashih #llsmc

The Art of Social Selling

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Meagan Herfkens @mherfWhy engagement on social matters: purchase intent increases by over 50% when brands engage with consumers - from @johnp at LLSMC

Engagement is Key

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Yes, it is.

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Fidelity & Guaranty Life® is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York and, in New York only, Fidelity & Guaranty Life Insurance Company of New York. Each Fidelity & Guaranty Life company is solely responsible for its contractual commitments.