Inspiration on using Twitter and Instagram for small businesses

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Beginners Guide to Twitter and InstagramINTRO

Jodie HumphriesTwitter: @maidenheadmumFacebook: facebook.com/MaidenheadMumEmail: [email protected]

+Beginner’s Guide to Twitter & Instagram

A bit about Me…

I combine marketing, photography and copywriting skills to write the Maidenhead Mum blog and help small businesses with their digital and social footprint.

+Beginner’s Guide to Twitter & InstagramThe kids know more than me

Facebook doesn’t solve all your marketing goals

Average reach is about 4% of you total page likes (fans)

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Why use Twitter?


@ RT#With its own style of language and special terms, it can feel complicated, but can be a valuable tool.


5 ways to use Twitter…


Great way of following companies and journalists. Engage and connect with them

1. Collaborate


Twitter can be a great way to network and reach out to people.


A quick ‘DM’ and I was in the press!


You can use Twitter to contact companies and get a response. A great response can be beneficial.

2. Complain


I got a response within 5 mins…which meant when I was interviewed by the press about the traffic I was singing their praises.


A quick scan of your feed or ‘trending’ can reveal breaking news and commentary.

3. Content sourcing


I shared ‘breaking news’ from twitter on my facebook page: 8 people liked, 10+ comments1070 people reached


Running your own business doesn’t have to be lonely. Chat with other business owners eg #Maidenheadhour #Bizgirlshour

4. “Chat”


#maidenheadhour is a great way to introduce yourself to the Maidenhead business community


It can be fun, but can move quite quickly. Easier to follow on a computer than phone!


Talk about your work, share your blog posts, tell us about your great week.

5. Celebrate


Share your achievements with the Maidenhead Business Community


Twitter and blogging go hand in hand. Great way to share your posts and generate traffic back to your website

+Beginner’s Guide to TwitterCovered in the workshopThurs 21st April (9.30-1

Who to follow How to gain followers Understand the lingo How and what to tweet Maximise your Retweets Once started 10-15 mins a day.

Join the course on Thursday 21st April

+Instagram

+Beginner’s Guide to InstagramWhy bother

With the right content, brands see 58 times more engagement per follower than Facebook 120 times than Twitter

“The King of social engagement”


“I don’t have time to master another social network”

“I’m not a photographer”


1. Instant storytelling for your brand

Instagram gives your followers the chance to see more about you as a brandEg sourcing ingredients, buying materials


A simple showcase of what you do…..


Adding value and telling a story: “researching our cocktail menu”


2. A 2 way conversation

Unlike Facebook, you can follow back when people like your profile. Marketing to mums? Follow 100 of them and spot trends.


Children + Exploring outdoors = Engagement


3. Research and Learn

Use ### to find info, imagery and inspiration eg #lovemaidenhead


#lovemaidenhead


4. Build a community

IG users love it when you like their photos and even when you share them. Being recognized by a brand is flattery

+Beginner’s Guide to InstagramCovered in the Workshop

How to write a great Instagram profile How to gain followers Different ways to use hashtags on Instagram How to create great content for Instagram (perfecting

your smartphone photography skills) 4 simple steps to great visual storytelling 1 post a day

Join the course on Thursday 21st April

+Beginner’s Guide to InstagramWorkshop details:

https://www.eventbrite.co.uk/e/instagram-twitter-workshop-jodie-humphries-tickets-22809276159

Or email [email protected] to book.You can book the full session or just Twitter or Instagram

Inspiration on using Twitter and Instagram for small businesses

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