TweetSquad
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Transcript of TweetSquad
Situation
You need retweets, reposts and shares to increase your reach and stay competitive
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Situation
All clients and superiors demand engagement
Social media advertising costs are
rising
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Result
SMM managers are under pressure to create even more “sharable” content and optimize post timings
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Make content “shareable”
Post a pretty picture? Launch a competition? Ask questions? This is time-consuming and very often not relevant to your core message.
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Advertise it?!
Draining your budget on advertising?
Exhaustingly fight with ad optimization, ad design and content.
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Manually contact fans for retweets
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How many times have you asked a brand’s employees, loyal
customers, bloggers and partners to retweet stuff?
How many had time to actually do it?
People are busy, don’t read emails, and forget, even though they
would love to support your work
Automatically Leverage Super-fans
Super-fans = existing highly loyal fans
Who are they?
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Company employees
Loyalty program members
Repeat customers
Friendly bloggers and journalists
What is TweetSquad?
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A platform for recruiting, managing and automating super-fan engagements on Twitter
Simply get super-fans to grant (pre-commit) one retweet a week to your brand. Use this to boost any of your Tweets
1000 super fans = 1000 retweets a week
etc.
Guaranteed! Predictable! No Ads! Totally
Awesome!
Build a super-fan squad
Know who they are, communicate with them, keep them interested and you shall unlock the greatest marketing potential in social media
Friends Friends
Customers Bloggers
Easily convert employees, repeat customers, friends, bloggers and partners into your Twitter marketing advocates
Invite them to join with one click on your designed join page.
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Employees
On-demand reach
Boost any Tweet
Name how many retweets or how much reach you need, and automatically push it out
Your super-fans engage
automatically
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Specific reach
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Want retweets from particular types of super fans or individuals? No problem.
Select a category of fans: Tweet from a department or select individuals
No more chasing that paid blogger, busy
evangelist or regional twi8er manager!
Control reach
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Do it with a BANG or simple trickle it over time
Easily control reach, number of retweets and the time period when you need it from your
super-fans
e.g. 1000 retweets (40,000 reach) over 35 min
Analyze your super-fan community
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Who are they? How many followers and resulting
reach do they have? How active are they?
Powerful community insights
Manage your super-fan community
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Categorize your super-fans by department, region, interest or
anything else.
Retweet from these categories
Control retweets from multiple twitter accounts
Results
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Twitter marketing reach up 10x
Number of retweets up 10x
Engagement metrics through the roof
No stress
Innovative technology implemented
Cost effectiveness
Advocacy vs Advertising
* Costs of package depend on desired features
The savings are great!
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Case study: Large Corporate consultant
No of Super fans: 2600
Type of Super-fans: Employees
TweetSquad custom package cost: $2500/month
Super-fan acquisition costs: $0
Before TweetSquad Now
Avg. retweets per post 2 100
Weekly retweets 40 2950
Weekly reach 100,000
RelaEve value/month 0 $23,862
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Case study: Virool inc
No of Super fans: 1780
Type of Super-fans: Incentivized + Employees
TweetSquad standard package cost: $100/month
Super-fan acquisition costs: $1000 (one off)
Before TweetSquad Now
Avg. retweets per post 1 50
Weekly retweets 10 1790
Weekly reach 11,000 215,000
RelaEve value/month 0 $14,596
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Case study: BG (Rock star)
No of Super fans: 308 Type of Super-fans: friends and loyal fans TweetSquad standard package cost: $100/month Super-fan acquisition costs: $0
Before Tweet Squad Now
Avg. retweets per post 10 100
Weekly retweets 50 560
Weekly reach 7,000 65,000
RelaEve value/month 0 $4182
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Customization
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TweetSquad is customizable and can be white labeled
Our clients include: brands, employers, startups, celebrities, charities, sports teams and political candidates
Contact us
Lets discuss how we can help you kill it on Twitter!
[email protected] www.tweetsquad.co
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