TweetSquad

25
Be retweeted

Transcript of TweetSquad

Be retweeted

Situation

You need retweets, reposts and shares to increase your reach and stay competitive

copyright @ Tweetsquad 2

Situation

  99% of Tweets get less than 5 retweets

copyright @ Tweetsquad 3

Situation

All clients and superiors demand engagement

Social media advertising costs are

rising

copyright @ Tweetsquad 4

Result

SMM managers are under pressure to create even more “sharable” content and optimize post timings

copyright @ Tweetsquad 5

Current fixes

copyright @ Tweetsquad 6

Make content “shareable”

Post a pretty picture? Launch a competition? Ask questions? This is time-consuming and very often not relevant to your core message.

copyright @ Tweetsquad 7

Advertise it?!

Draining your budget on advertising?

Exhaustingly fight with ad optimization, ad design and content.

copyright @ Tweetsquad 8

Manually contact fans for retweets

copyright @ Tweetsquad 9

  How many times have you asked a brand’s employees, loyal

customers, bloggers and partners to retweet stuff?

  How many had time to actually do it?

  People are busy, don’t read emails, and forget, even though they

would love to support your work

The Solution is

Advocacy Automation

copyright @ Tweetsquad 10

Automatically Leverage Super-fans

Super-fans = existing highly loyal fans

Who are they?

copyright @ Tweetsquad 11

  Company employees

  Loyalty program members

  Repeat customers

  Friendly bloggers and journalists

What is TweetSquad?

copyright @ Tweetsquad 12

  A platform for recruiting, managing and automating super-fan engagements on Twitter

  Simply get super-fans to grant (pre-commit) one retweet a week to your brand. Use this to boost any of your Tweets

  1000 super fans = 1000 retweets a week

etc.

  Guaranteed! Predictable! No Ads! Totally

Awesome!

Build a super-fan squad

Know who they are, communicate with them, keep them interested and you shall unlock the greatest marketing potential in social media

Friends Friends

Customers Bloggers

Easily convert employees, repeat customers, friends, bloggers and partners into your Twitter marketing advocates

Invite them to join with one click on your designed join page.

copyright @ Tweetsquad 13

Employees

On-demand reach

  Boost any Tweet

  Name how many retweets or how much reach you need, and automatically push it out

  Your super-fans engage

automatically

copyright @ Tweetsquad 14

Specific reach

copyright @ Tweetsquad 15

  Want retweets from particular types of super fans or individuals? No problem.

  Select a category of fans: Tweet from a department or select individuals

No  more  chasing  that  paid  blogger,  busy  

evangelist  or  regional  twi8er  manager!  

Control reach

copyright @ Tweetsquad 16

  Do it with a BANG or simple trickle it over time

  Easily control reach, number of retweets and the time period when you need it from your

super-fans

e.g. 1000 retweets (40,000 reach) over 35 min

Analyze your super-fan community

copyright @ Tweetsquad 17

  Who are they?   How many followers and resulting

reach do they have? How active are they?

  Powerful community insights

Manage your super-fan community

copyright @ Tweetsquad 18

  Categorize your super-fans by department, region, interest or

anything else.

Retweet from these categories

  Control retweets from multiple twitter accounts

Results

copyright @ Tweetsquad 19

  Twitter marketing reach up 10x

  Number of retweets up 10x

  Engagement metrics through the roof

  No stress

  Innovative technology implemented

Cost effectiveness

Advocacy vs Advertising

* Costs of package depend on desired features

The savings are great!

copyright @ Tweetsquad 20

Case study: Large Corporate consultant

No of Super fans: 2600

Type of Super-fans: Employees

TweetSquad custom package cost: $2500/month

Super-fan acquisition costs: $0

Before    TweetSquad   Now  

Avg.  retweets  per  post   2   100  

Weekly  retweets   40   2950  

Weekly  reach   100,000  

RelaEve  value/month   0   $23,862  

copyright @ Tweetsquad 21

Case study: Virool inc

No of Super fans: 1780

Type of Super-fans: Incentivized + Employees

TweetSquad standard package cost: $100/month

Super-fan acquisition costs: $1000 (one off)

Before    TweetSquad   Now  

Avg.  retweets  per  post   1   50  

Weekly  retweets   10   1790  

Weekly  reach   11,000   215,000  

RelaEve  value/month   0   $14,596  

copyright @ Tweetsquad 22

Case study: BG (Rock star)

No of Super fans: 308 Type of Super-fans: friends and loyal fans TweetSquad standard package cost: $100/month Super-fan acquisition costs: $0

Before    Tweet  Squad   Now  

Avg.  retweets  per  post   10   100  

Weekly  retweets   50   560  

Weekly  reach   7,000   65,000  

RelaEve  value/month   0   $4182  

copyright @ Tweetsquad 23

Customization

copyright @ Tweetsquad 24

TweetSquad is customizable and can be white labeled

  Our clients include: brands, employers, startups, celebrities, charities, sports teams and political candidates

Contact us

Lets discuss how we can help you kill it on Twitter!

[email protected] www.tweetsquad.co

copyright @ Tweetsquad 25