• The Basic and the Practical• Who is using these sites…and why• Discuss privacy and safety concerns related

to social networking• Workplace etiquette and implications• Showcase pages with Swarthmore-related

content• Fun Stuff…

Using acronyms to shorten phrases BRB

◦ Be right back <3

◦ Love aka

◦ Also known as CULA

◦ See you later alligator

(we promise we did not make these up!!!)

Taken from: “Netlingo List of Internet Acronyms & Text Message Jargon”

B I N G OIMHO wOOt! RT Tweeple MUAH

14aa41 BTDTGTS UL ZZZ *$

IRL S2U MLA T&C WOTD

AWC CT ^5 FYEO NRN

WOTD TKU4UK TMI pix OBTW

• Facebook: by the end of 2009, registered more than 321.1 million users

• Myspace: lists more than 223 million users

• Twitter: projects to have more than 18.1 million users in the year of 2010

• LinkedIn: reports over 50 million members

Flickr Wordpress.org

Listable Classmates.com

Livejournal Craigslist

Cafemom.com

Originally called ‘thefacebook’ Developed by Harvard undergrad who

hacked into the University’s online database Spread to other Boston colleges and

universities, the IVY League and eventually all institutions of higher education (2004)◦ Must have had .edu email address

• High School gets access in 2005

• Slowly expanded to certain companies

• Open to everyone in September, 2006– Reported a profit for the first time in Sept. 09

• Accounts focus(ed) on belonging to networks

Controversies◦ Banned in several countries, including Syria, Iran,

China, Vietnam

◦ University of New Mexico banned facebook, October 2005, because of login

◦ Ontario government blocked access by employees

◦ Fake facebook profiles

◦ Data mining (creation of Swarthmore 2013 groups)

◦ In certain Australian territories, official method of serving court documents

◦ Lamebook: averages 200,000 hits per day

http://myparentsjoinedfacebook.com/

  Full name Profile picture Networks Current city Gender Pages (i.e., things you are a "fan" of) Friends list *

46% of Facebook users accepted friend requests from strangers

89% of users in their 20s divulged their full birthday

Nearly 100% of users post their email address

Between 30-40% of users list data about their family and friends

Identity Hijacking A chat session from a friend saying they are

travelling abroad and had all of their money stolen

They ask for a quick loan that they’ll pay back, only it isn’t them. They simply had their account compromised.

Warranted FBI Warning! 3,200 cases since 2006

• Friendster, launched in 2002• Major redesign in 2007,2008 to become

more user friendly• Behavioral targeting: 2nd only to Yahoo• Music• Customization• Alleged censorship• Fake profiles

• Swarthmore connection: • Microblogging: tweet, tweet• 140 character posts• SXSW festival in 2007: 20,000 to 60,000

• “What are you doing” to “What’s happening”

• People “follow” you

• 40% retention rate

• Attracts mostly older adults; only 11% of Twitter users are under 18

• Ashton Kutcher (4 million)• Britney Spears (4 million)• Ellen Degeneres (4 million)• Barack Obama (3 million)• Oprah Winfrey (3 million)• John Mayer (2 million)• Twitter (2 million)• CNN Breaking News (2 million)• Ryan Secreast (2 million)• Kim Kardashian (2 million)

Average TWITTER user has _____ followers??

• damselesque Two-out-of-two cats agree: I am snuggly. 2:33 PM Oct 6th

• trelvix They delivered the Yellow Pages to our office today. The web guys are keeping a close eye on these strange visitors from the past.6:57 AM Oct 5th

• samhey I didn't think humans could move their feet like Fred Flintstone until I watched my son hear the first ice cream truck of the season.June 1st 2009

The graph above starts at June 13, 2009. The rumors and the formal announcement of the death of Michael Jackson caused a sharp increase in the number of Twitter messages on June 25, 2009. The next peak was on June 29, 2009 - when all kind of rumors concerning the cause of death and the funeral arrangements were spreading around. The funeral and memorial service on July 7, 2009 triggered the third peak.

People are using Twitter to urge donations for the earthquake in Haiti via text message.

This is a great tool but should be approached with caution.

◦ http://www.mgive.com◦ http://mobilegivinginsider.com

Data mining: advertisers may quote “tweets” in their ads

Tweeting during Obama’s address to Congress

Connecticut Republican Party, 2009 Landlord/tenant dispute Rallying tool in Iranian presidential elections Fake profiles

• Mainly focuses on professional networking, as opposed to social networking

• 1st, 2nd, 3rd degree connections• All Fortune 500 companies are members• Allows potential employees to investigate

employers• Industry Q&A• “Twitter lacks profile depth,

Facebook/Myspace are all over the place”

A social Network based around Images◦ Photography◦ Illustration◦ Graphic Design

Users can ◦ Share images with individuals and groups◦ Comment on images◦ "Tag" users in photos◦ Share the GPS location of the images origin◦ Send and receive messages◦ Correspond with group members in a forum

environment

Owned by Yahoo!

Blogger Live journal Wordpress Thoughts.com

ITS Blog◦ http://blogs.swarthmore.edu/its/

http://www.swarthmore.edu/x28277.xml

Some Positives: Building Teamwork Organically developing a knowledge base Centered around principles of

communication and collaboration Personal touch (with students) Prevents junkmail overload

Some Concerns: Identity theft Liability Productivity Network associations Boundaries, particularly with students

◦ How much do we really want to know?!?!?!

‘Google’ and ‘Youtube’ yourself If possible, don’t use work email address Frequently review account settings Be cautious of “obnoxious application

overload” Be understanding of friend ‘requests’ and

‘ignores’◦ Have a consistent policy

• Swarthmore Flickr Grouphttp://www.flickr.com/groups/

swarthmorecollege/            • Residence Hall Groups– http://www.facebook.com/#/group.php?

gid=2211211226&ref=search&sid=5006083.1172576592..1

• Swarthmore Phoenix– http://www.facebook.com/#/profile.php?

id=1321066683&ref=search&sid=5006083.3510289469..1

College Confidential◦ http://talk.collegeconfidential.com/swarthmore/

Unigo◦ http://www.unigo.com/swarthmore_college/

College Prowler◦ http://collegeprowler.com/swarthmore-college/