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Translating Emotion Science into Digital Experiences

1June 12, 2017

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50+ CONSULTA N TS, M AR KE TI NG RESE AR C H EXPER TS, PSYCHOLO GIS TS AN D D ATA SCIENTI S TS - NEW YORK, NY | BOSTO N, M A | WESTPO R T, CT | LEXINGTO N, M A | CHIC AGO, IL

We are Isobar Marketing Intelligence — a Practice area of Isobar, a first-

in-class global digital marketing agency; we are recognized for our

segmentation and emotional testing approaches; we operate as a

full-service marketing consulting and research firm.

Authors of seven books on marketing,

including The Science of Why,

Decoding Human Motivation and

Transforming Marketing Strategy

An industry leader in emotional testing

approaches, offering several proprietary

products – including MindSight® – for

rapid and easily deployed testing

You can find us at most key industry

events including Advertising Week,

TMRE, Marketers Brand Summit, Path

to Purchase and more

INDUSTRY LEADERSHIP CORE COMPETENCIES KEY CLIENTS

Segmentation and

TargetingBrand and Positioning

Journey MappingCommunications

Development

Product and Pricing

StrategyWhite Space Exploration

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Gartner’s Magic Quadrant

evaluated Isobar as a market

leader of global digital marketing

agencies 2015, 16, 17 with the

strongest score for Completeness

of Vision.

Leader in The Forrester Wave: Digital

Experience Service Providers, Q4

2015 with the highest score of

all vendors for our current offering.

RECENT RECOGNITION

400+ Awards

19 Agency of

the Year titles

currently held

Digital Network

of the Year

2011, 12, 14, 15, 16

Campaign Asia

ACCOLADES

KEY CLIENTS

StrategyWe develop strategies to

transform businesses

CampaignsWe create, measure and optimize

digitally-focused campaigns

ExperiencesWe design experiences that are

both easy to use and a joy to use

PlatformsWe design and build flexible

and scalable technology solutions

ProductsWe invent digital products that generate

new revenue streams

6,000 employees in over 85 offices around the globe.

F U L L - S E R V I C E G L O B A L D I G I T A L M A R K E T I N G A G E N C Y

We conceive, design and build experiences for the world’s largest organizations.

INNOVATION

Innovation partnership with

MIT MEDIA LAB

Accelerators in North/South

America, Europe and Asia

Full-service digital agency and part of the

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A Unique Partnership

Isobar Marketing Intelligence

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Being an insights team within a digital agency has its advantages…

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Introducing

The Power of Emotion

at Your Fingertips, Literally.The Direct version of our award-winning

MindSight® technology gives you the speed

necessary to make decisions quickly and win in

this “fast fail” world of marketing

Fast and inexpensive - 10x faster at less than 20% of the cost

Simple step-by-step administrator experience

Customizable elements such as audience, demographics and questions

Flexibility of running as a stand-alone study or

being part of a broader initiative

Validation in applied-neuroscience approach and

metrics

Norm-based results using the MindSight®

normative database

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Isobar is at the forefront of VR and AR

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VR =an investment in

emotional elicitation

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“The VR industry’s biggest threat

is underwhelming content” – VentureBeat, November 26, 2016

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WHAT ABOUT TRADITIONAL

UX TESTING FOR VR?

*From the User Experience Honeycomb by Peter Morville, 2004

USER EXPERIENCE HONEYCOMB

Usable

Useful

Desirable

AccessibleFindable

Credible

Valuable

WHAT ABOUT TRADITIONAL

COPY TESTING APPROACHES FOR VR?

WHAT ABOUT “NORMAL”

BIOMETRIC TESTING APPROACHES?

Measuring emotions

in-the-moment

VR Testing Platform

VALENCE

MEASURING MULTI -MODAL EMOTIONAL EXPERIENCES IN VR

EEG

HR

Facial EMG

AROUSAL

MEANING

ATTENTION

Eye Tracking

GSR

PATTERN MATCHING OF EMOTIONAL STATE

EEG

f-EMG Zyg.

GSR

f-EMG Cor.

Peak detect

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BOSTON

LEXINGTON

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NEXT STEPS:

• Bringing VR/AR testing to scale

• Building a dashboard reporting tool for ease of insights

Marketing

Intelligence

Contact:

www.isobarmarketingintelligence.com

Jeremy Pincus, Ph.D.

Director, Research & Strategy

jeremy.pincus@isobar.com

617.449.4440