Building a Business Through Emotion and Experiences

Building a business through emotion and experiences

Marino FreschHead of Marketing

@mfresch

Silicon Valley

Eventbrite - a quick introduction

Long tail ticketingLow fees

Innovative technology

Big eventsHigh fees

Antiquated technology

Let’s talk about bots?

A global platform for any event

200 million tickets processed in 180 countries500 employees on 4 continents

€1 billion valuation

Hap

pine

ss

Does the growth graph look like a hockey stick?

Hap

pine

ss


SEO / SEMRetargeting

Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationA/B Tests

Social

Analytics

Hap

pine

ss



Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

There is no Growth Fairy

Hap

pine

ss



Display Ads

Webinars

Landing pages

Email / Push

Product OptimisationGrowth HackingA/B Tests

Social

Analytics

Co

st

Time

Cost to run a start up

SEO

Retargeting

Banner Ads

Webinars

Landing pages

Emails

Product Optimization

Banner Ads

Banner Ads

Banner Ads

Banner Ads

Retargeting

Retargeting

Retargeting

Retargeting

Emails

Emails

Emails

Emails

Emails




SEO

SEO

SEO

SEO

SEO

SEO

SEO Banner Ads

Banner Ads

Banner Ads

Banner Ads

SEO

Webinars

Webinars

Webinars

Help…

How do you create this emotional connection online?

You don’t.Take your brand offline.

“It takes 3-5 touches for people to do, think, feel what you want.”

- Herbert E. Krugman

Events?

“Be fearful when others are greedy and greedy when others are fearful.”

- Warren Buffett

20%

80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization

Events(or anything

that stands out)

Placing your growth bets

Thank you!@mfresch

Building a Business Through Emotion and Experiences

Business

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