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Transform your organisation's recruitment strategy starting from scratch
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Transcript of Transform your organisation's recruitment strategy starting from scratch
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that
you want.
Keynotes &
general
sessions
Innovation
breakout track
Data &
Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
Tuba Koseoglu Okcu HR Director & Member of Executive Committee
Hürriyet
Print & Digital Publishing
Brand Management Alternative Recruitment
Strategies
HR Actions
Hackathon Hürriyet Garage Social Media Palo Alto Visit
Videos
Building the right HR Team
Digital HR Experience HR Analytics & Big Data
Outcomes
Monthly Company Page Views
Total Followers
+35%
+90%
% Growth Since
Aug 2014
Employee Members
Monthly Employee Profile Views
1st Degree Connections
+20%
+41%
+13%
Employee
Engagement
Company
Presence
Hiring
Effectiveness
Monthly Job Applications
% New Hires Influenced on LinkedIn
(past month)
Talent Brand Index
+92%
+118%
+6%
• Amazon
• ASOS.com
• Dogan Online
DOL
• eBay
• n11.com
• Peak Games
• sahibinden.com
• Teknosa
• Trendyol.com
InMail Acceptance Rate
68% 67% 64% 63%
54%
49%
42%
29%
21%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Hürriyet
INM
AıL
AC
CEP
TAN
CE
RA
TE
Peers:
Hürriyet is considered as ‘‘tech company’’
Hürriyet is known & respected by digital networks
Digital workforce eager to join Hürriyet
Retention
Internal corporate culture gap
• Unlearn the ‘learnt’
• Shift your mind to that of your target
audience
• Build on your ‘storytelling’
Take Aways
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that
you want.
Keynotes &
general
sessions
Innovation
breakout track
Data &
Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
Narisha Singh Global Head of Resourcing for Personal and Business Banking
Standard Bank
South Africa