Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica...
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Transcript of Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica...
Trade ShowsTrade ShowsUSA PearsUSA Pears
USAEDC
Trade ShowsTrade Shows
• Asia Fruit Logistica• World Food Moscow• PMA• Fruit Logistica• ANTAD• APAS – Sao Paulo
Retailer’s Association
• Middle East Fruit Congress
Trade Show -- CriteriaTrade Show -- Criteria
• Annual shows / Need to have a presence
• Part of our trade outreach strategy– Pre-season meeting– In-season meetings– End-of-season meetings
• Regional / specific market importance
Trade Show ResultsTrade Show Results
• # of visitors• # of meetings with
key trade contacts• # of new contacts• # of shippers
attending the show
Trade ShowsTrade Shows
• Vital component of the longer-term strategy
• Launch / introduce– Varieties– Concepts (Conditioned
pears)– New Programs (i.e. ABC’s
of Fruits and Vegetables)
Trade Shows – CooperationTrade Shows – Cooperation
• Allows for greater cooperation with other groups– Fruit Logistica– ANTAD
• Create events around the trade show for key trade contacts
• Bring buyer groups to PMA
Gimmicks…Gimmicks…
Gimmicks…Gimmicks…