tourism SWOT analysis - Southeast SWOT analysis (SWOT) analysis was developed by more

Click here to load reader

download tourism SWOT analysis - Southeast SWOT analysis   (SWOT) analysis was developed by more

of 26

  • date post

    14-Jul-2020
  • Category

    Documents

  • view

    38
  • download

    2

Embed Size (px)

Transcript of tourism SWOT analysis - Southeast SWOT analysis (SWOT) analysis was developed by more

  • Economic Plan

    2025 Southeast Alaska

    SOUTHEAST CONFERENCE

    SWOT Analysis
 Tourism

  • Timeline: Where are we in process?

    SW OT

    & C om

    mitt ee

    Eco nom

    ic A naly

    sis

    Goa ls &

    Ob ject

    ives

    Act ion

    Pla n R

    evie w

    Dra ft P

    lan

    You Are 
 Here

    Prio rity

    Ob ject

    ives

    Res ilien

    cy

    April 2020

    March 2021

  • 1. Visitor Industry

    2. Local Government

    3. Health Care

    4. State Government

    5. Seafood

    6. Federal Government

    $75,000,000 $125,000,000 $175,000,000 $225,000,000 $275,000,000

    2020 Outlook Original projection for 2020 (from 2019)

    Tourism was to be top regional wage provider

  • Tourism SWOT Analysis

  • The Southeast Alaska Tourism SWOT analysis was conducted by the Southeast

    Conference Tourism Committee on February 4th, 2020.

  • Natural Beauty

    Unique Destination

    Jobs

    Growing

    0.4 0.8

    43%

    45%

    52%

    76%

    Strengths Community relationships/

    Infrastructure

    Seasonality of industry

    Seasonal housing

    0.35 0.7

    27%

    38%

    48%

    67%

    Cultural Tourism/

    Community Collaboration and Planning

    Independent/niche tourism development

    Better Tourism Marketing

    0 0.44

    29%

    31%

    33%

    43% COVID-19/Illness

    Anti-tourism sentiment

    State/Fed regulations (or lack of)

    Increasing Costs 0 0.45 0.9

    30%

    33%

    35%

    89%

    Weaknesses

    Opportunities Threats

    communication

    Collaborate with Alaska Native Entities

    Southeast Alaska SWOT Tourism

  • Natural Beauty

    Unique Destination

    Jobs

    Growth potential

    Culture and history

    Friendly locals/communities

    Wildlife

    Recreational opportunities

    Infrastructure 0.4 0.8

    14%

    18%

    19%

    33%

    38%

    43%

    45%

    52%

    76%

    Tourism Strengths

  • Community relationships/communication Infrastructure

    Seasonality of industry Seasonal housing

    High costs Not telling AK Native story well

    Permitting process Balance between cruise/independent

    Not enough shore excursions Workforce

    Non local owners Marketing

    Crowds Pollution Weather

    0.35 0.7

    5% 7% 8% 10% 10% 11% 13%

    18% 19%

    22% 25% 27%

    38% 48%

    67%

    Tourism Weaknesses

  • Cultural Tourism/Collaborate with Alaska Native Entities

    Community Collaboration and Planning

    Independent/niche tourism development

    Better Tourism Marketing

    More shoreside excursions/products to buy

    Winter toursim

    Technical assistance to tourism businesses

    Growing Sector

    Eco-Tourism

    Workforce housing development 0 0.5

    5%

    14%

    24%

    24%

    25%

    26%

    29%

    31%

    33%

    43%

    Tourism Opportunities

  • COVID-19/Illness

    Anti-tourism sentiment

    State/Fed regulations (or lack of)

    Increasing Costs

    Power of cruise industry

    Cruise ship incident/accident

    Over-crowding/ tourism

    Jobs harder to fill

    Local activity that reduces attractivness

    Housing shortages

    Greed

    Cultural appropriation

    Bad summer weather

    Competition with non-Alaska destinations 0 0.45 0.9

    5% 5% 5%

    10% 10%

    14% 14% 15%

    19% 24%

    30% 33% 35%

    89%

    Tourism Threats

  • Total SE Businesses Responding = 272 Representing 5,440 current SE workers

  • The Southeast Alaska Strengths, Weaknesses, Opportunities, Threats

    (SWOT) analysis was developed by more than 200 Southeast Conference members, including business, municipal, and tribal

    leaders from across the region in February 2020.

  • Beauty and Recreation Opportunities

    Tourism Sector

    Seafood Industry

    Rich Alaska Native Culture and Heritage

    People and Southeast Alaskan Spirit

    Great place to raise kids/families 0.25 0.5

    34%

    36%

    37%

    38%

    41%

    50%

    Strengths Ferry transportation decline

    Cost of living and doing business

    Transportation Costs

    Housing: Not enough/Too Expensive

    Aging or lack of infrastructure

    Dependence on State oil economy 0.3 0.6

    22%

    26%

    32%

    34%

    42%

    59%

    Strengthen ferry connectivity

    Mariculture development

    Seafood products development

    Cultural tourism development

    Renewable energy

    Improve infrastructure 0 0.6

    22%

    23%

    28%

    31%

    43%

    50% Reduction/loss of Ferry Service

    Fisheries decline

    Poor leadership/decision making

    Cost of living

    Climate Change/Global Warming

    Capitol move/capital creep 0 0.3 0.6

    28%

    29%

    33%

    34%

    34%

    54%

    Weaknesses

    Opportunities Threats

    Summary of Southeast Alaska SWOT: Top responses

  • Beauty and Recreation Opportunities

    Tourism Sector

    Seafood Industry

    Rich Alaska Native Culture and Heritage

    People and Southeast Alaskan Spirit

    Great place to raise kids/families

    Wildlife

    Clean Water

    Access to Natural Resources

    Mining 0.25 0.5

    20%

    22%

    28%

    30%

    34%

    36%

    37%

    38%

    41%

    50%

    Southeast Strengths

  • Ferry transportation decline

    Cost of living and doing business

    Transportation Costs

    Housing: Not enough/Too Expensive

    Aging or lack of infrastructure

    Dependence on State oil economy

    Energy Costs

    Lack of road connectivity

    Lack of jobs that can support household

    Seasonal jobs instead of year-round

    Lack of childcare 0.3 0.6

    15%

    17%

    18%

    20%

    20%

    22%

    26%

    32%

    34%

    42%

    59%

    Southeast Weaknesses

  • Ferry connectivity strengthened

    Mariculture development

    Seafood products development

    Cultural tourism development

    Renewable energy

    Improve infrastructure

    Housing development

    Maritime industry growth

    Diversify the Economy

    Grow food & harvest plants

    Mining industry 0 0.6

    18%

    20%

    21%

    21%

    21%

    22%

    23%

    28%

    31%

    43%

    50%

    Southeast Opportunities

  • Loss/Further Reduction of Ferry Service

    Fisheries decline

    Poor leadership/decision making

    Cost of living

    Climate Change/Global Warming

    Capitol move/capital creep

    State jobs/budget cuts

    Declining/aging population/loss of youth

    Radical outside groups/lawsuits

    Housing related 0 0.3 0.6

    15%

    18%

    18%

    23%

    28%

    29%

    33%

    34%

    34%

    54%

    Southeast Threats

  • Economic Plan Tourism Southeast Alaska

    SOUTHEAST CONFERENCE

    Questions?