tourism SWOT analysis - Southeast Conference SWOT...(SWOT) analysis was developed by more than 200...
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Economic Plan 2025 Southeast Alaska SOUTHEAST CONFERENCE SWOT Analysis Tourism
Transcript of tourism SWOT analysis - Southeast Conference SWOT...(SWOT) analysis was developed by more than 200...
Economic Plan
2025Southeast Alaska
SOUTHEAST CONFERENCE
SWOT AnalysisTourism
Timeline: Where are we in process?
SWOT & Committee
Economic Analysis
Goals & Objectives
Action Plan Review
Draft Plan
You Are Here
Priority Objectives
Resiliency
April 2020
March 2021
Tourism SWOT Analysis
The Southeast Alaska Tourism SWOT analysis was conducted by the Southeast
Conference Tourism Committee on February 4th, 2020.
Natural Beauty
Culture and history
Wildlife
Recreational opportunities
0.5 1
52%
52%
64%
92%
StrengthsSeasonality of industry
High costs
Not communicating Alaska
Seasonal housing
Lack of or Aging Infrastructure0.3 0.6
36%
37%
38%
40%
60%
Cultural Tourism/
Independent/niche tourism development
Eco-Tourism
Community Planning, Collaboration
Workforce housing development0 0.8
34%
36%
44%
56%
72% COVID-19/Illness
Anti-tourism sentiment
Over-crowding/ overtourism
Housing shortages
Competition with non-AK destinations0 0.45 0.9
32%
32%
40%
60%
88%
Weaknesses
Opportunities Threats
Native story well
Collaborate with Alaska Native Entities
Southeast Alaska SWOT Tourism
Natural Beauty
Culture and history
Wildlife
Recreational opportunities
Unique Destination
Jobs
Friendly locals/communities
Pristine environment
Growth potential0.5 1
16%
20%
24%
32%
32%
52%
52%
64%
92%
Tourism Strengths
Seasonality of industryHigh costs
Not communicating the Alaska Native story well
Seasonal housing
Lack of or Aging InfrastructureNon local owners
Community relationships/communication
Workforce
Balance between cruise/independent
Lack of marketingPermitting process
Crowds
Pollution
Weather0.3 0.6
4%4%
12%12%
20%24%
28%28%
32%36%37%38%40%
60%
Tourism Weaknesses
Cultural Tourism/Collaborate with Alaska Native Entities
Independent/niche tourism development
Eco-Tourism
Community Planning and Municipal Collaboration
Workforce housing development
Winter toursim
Growing Sector
Better Tourism Marketing
More shoreside excursions/products to buy
Technical assistance to tourism businesses0 0.8
12%
16%
20%
28%
32%
34%
36%
44%
56%
72%
Tourism Opportunities
COVID-19/Illness
Anti-tourism sentiment
Over-crowding/ overtourism
Housing shortages
Competition with non-Alaska destinations
Increasing Costs
Influnce of the cruise industry
State/Fed regulations (or lack of)
Workforce difficult to meet
Cruise ship incident/accident
Cultural appropriation
Bad summer weather0 0.45 0.9
4%4%4%
20%20%
24%28%
32%32%
40%60%
88%
Tourism Threats
The Southeast Alaska Strengths, Weaknesses, Opportunities, Threats
(SWOT) analysis was developed by more than 200 Southeast Conference members, including business, municipal, and tribal
leaders from across the region in February 2020.
Beauty and Recreation Opportunities
Tourism Sector
Seafood Industry
Rich Alaska Native Culture and Heritage
People and Southeast Alaskan Spirit
Great place to raise kids/families0.25 0.5
34%
36%
37%
38%
41%
50%
StrengthsFerry transportation decline
Cost of living and doing business
Transportation Costs
Housing: Not enough/Too Expensive
Aging or lack of infrastructure
Dependence on State oil economy0.3 0.6
22%
26%
32%
34%
42%
59%
Strengthen ferry connectivity
Mariculture development
Seafood products development
Cultural tourism development
Renewable energy
Improve infrastructure0 0.6
22%
23%
28%
31%
43%
50%Reduction/loss of Ferry Service
Fisheries decline
Poor leadership/decision making
Cost of living
Climate Change/Global Warming
Capitol move/capital creep0 0.3 0.6
28%
29%
33%
34%
34%
54%
Weaknesses
Opportunities Threats
Summary of Southeast Alaska SWOT: Top responses
Beauty and Recreation Opportunities
Tourism Sector
Seafood Industry
Rich Alaska Native Culture and Heritage
People and Southeast Alaskan Spirit
Great place to raise kids/families
Wildlife
Clean Water
Access to Natural Resources
Mining0.25 0.5
20%
22%
28%
30%
34%
36%
37%
38%
41%
50%
Southeast Strengths
Ferry transportation decline
Cost of living and doing business
Transportation Costs
Housing: Not enough/Too Expensive
Aging or lack of infrastructure
Dependence on State oil economy
Energy Costs
Lack of road connectivity
Lack of jobs that can support household
Seasonal jobs instead of year-round
Lack of childcare0.3 0.6
15%
17%
18%
20%
20%
22%
26%
32%
34%
42%
59%
Southeast Weaknesses
Ferry connectivity strengthened
Mariculture development
Seafood products development
Cultural tourism development
Renewable energy
Improve infrastructure
Housing development
Maritime industry growth
Diversify the Economy
Grow food & harvest plants
Mining industry0 0.6
18%
20%
21%
21%
21%
22%
23%
28%
31%
43%
50%
Southeast Opportunities
Loss/Further Reduction of Ferry Service
Fisheries decline
Poor leadership/decision making
Cost of living
Climate Change/Global Warming
Capitol move/capital creep
State jobs/budget cuts
Declining/aging population/loss of youth
Radical outside groups/lawsuits
Housing related0 0.3 0.6
15%
18%
18%
23%
28%
29%
33%
34%
34%
54%
Southeast Threats
Timeline: Where are we in process?
SWOT & Committee
Economic Analysis
Goals & Objectives
Action Plan Review
Draft Plan
You Are Here
Priority Objectives
Resiliency
May 2020
March 2021
Southeast Alaska April Jobs 2020
-0.4 -0.3 -0.2 -0.1 0 0.1
8%0%0%
-7%-8%
-9%-10%-10%
-11%-12%
-14%-22%
-26%-38% Leisure & Hospitality
Seafood Processing
Transportation
Construction
State Gov’t
Health Care
Financial
Tribal Gov’t
Local Gov’t
Retail Trade
Professional Services
Mining and Logging
Information
Federal Gov’t
-1,300
-700
-200
-200
-600
-300
-100
-100
-600
-
-300
-300
+100 +
Between April of 2019 and April of 2020 Southeast Alaska lost (at least temporarily) 13% of all jobs, a reduction representing 4,600 lost workers due to the COVID-19 crisis. The hardest hit were the leisure & hospitality and transportation sectors. These saw a combined decline of 2,000 jobs. Federal jobs increased by 100 (mostly part-time, temporary Census workers). The mining, logging, and information sectors experienced no changes in workforce levels during April.
CO
VID-19 Im
pacts 2020Change in SE Jobs: April 2019 to April 2020 = -4,600
Source: Alaska Department of Labor Monthly Employment Statistics
-13%
+11.1% +7.4% +7.6% +19.7% +18.7% +4.5% +10.5% +6.7% +7.1% +2.7% +8.7% +6.2% +3.0%
Southeast Alaska April Unemployment 2020
United StatesAlaska
Southeast AlaskaSkagway
HainesHoonah-Angoon CA
KetchikanPetersburg
WrangellPrince of Wales-
SitkaJuneauYakutat
0 0.1 0.2 0.3 0.4
9%10.8%
12.8%13.6%
14.7%15.5%
17.3%18%
27.3%31.4%
13.8%13.7%14.4%
CO
VID-19 Im
pacts 2020
Change in SE Unemployment: April 2019 to April 2020 = +7.6%
Source: Alaska Department of Labor April 2020 Preliminary Unemployment Rates
Unemployment Rate April 2020 Increase since April 2019
Hyder Census Area
Between April of 2019 and April of 2020 the Southeast Alaska unemployment rate jumped 7.6% from 6.2% to 13.8%. Skagway and Haines saw the greatest increases, while the POW Census Area and Yakutat experienced the smallest.
14%
1. Visitor Industry
2. Local Government
3. Health Care
4. State Government
5. Seafood
6. Federal Government
$75,000,000 $125,000,000 $175,000,000 $225,000,000 $275,000,000
2020 OutlookOriginal projection for 2020 (from 2019)
Tourism was to be top regional wage provider
Committee MeetingsSoutheast Alaska Comprehensive Economic Development Strategy
Meeting Schedule
Month Transportation Energy Timber Seafood Health Care
Tourism Mining Econ Devel.
Feb 2020 (or earlier)
April/May 2020
June/July/Aug 2020
September 2020
Oct/Nov/Dec 2020
February 2021
Visitor Industry Market Southeast Alaska to Attract More Visitors. Improve Access to Public Lands. Increase Flexibility in Terms of Permit Use. Increase Yacht and Small Cruise Ship Visitations. Improve Communications Infrastructure. Advocate for Adequate Funding to Maintain Existing Recreational
Infrastructure.
Timber Industry Provide an Adequate, Economic and Dependable Supply of Timber
from the Tongass National Forest to Regional Timber Operators. Stabilize the Regional Timber Industry. Work With USFS to Direct Federal Contracts Toward Locally-Owned
Businesses. Support Small Scale Manufacturing of Wood Products in Southeast
Alaska. Continue Old Growth Harvests Until Young Growth Supply is
Adequate. Community-Based Workforce Development. Update Young Growth Inventory.
Other Objectives Housing: Support Housing Development. Food Security: Increase Production, Accessibility, and Demand of
Local Foods. Communications: Improved Access to Telemedicine in Southeast
Alaska. Marketing: Market Southeast Alaska as a Region. Solid Waste: Regional Solid Waste Disposal. Arts: Increase Recognition of Southeast Alaska’s Thriving Arts
Economy. Mining: Minerals & Mining Workforce Development. Attract Research Jobs. Research: Attract Science and Research Jobs to Southeast Alaska. Cultural Wellness: Support Development of Activities and
Infrastructure That Promote Cultural Wellness.
Transportation Minimize Impacts of Budget Cuts to AMHS and Develop Sustainable
Operational Model. Road Development. Move Freight to and from Markets More Efficiently. Ensure the Stability of Regional Transportation Services Outside of
AMHS.
Energy Work with Federal and State Government to Promote Regional
Energy Projects. Diesel Displacement. Support Community Efforts to Create Sustainable Power
Systems That Provide Affordable/Renewable Energy. Complete Regional Hydrosite Evaluation for Southeast Alaska.
Maritime Maritime Industrial Support
Maritime Industrial Support Sector Talent Pipeline: Maritime Workforce Development Plan.
Increase Access to Capital for the Regional Maritime Industrial Support Sector.
Harbor Improvements. Examine Arctic Exploration Opportunities That the Region
as a Whole Can Provide.
Seafood Industry Mariculture Development. Full Utilization and Ocean Product Development. Increase Energy Efficiency and Reduce Energy Costs. Regional Seafood Processing. Seafood Markets. Sea Otter Utilization and Sustainable Shellfish. Maintain Stable Regulatory Regime.
Promote strong economies, healthy communities, and a quality environment in Southeast Alaska.
Southeast Alaska 2020 Plan: 46 initiatives
Alaska Mariculture
Initiative
AMHS Reform Project
Market Southeast Alaska to Visitors
Maritime Workforce
Development
Full Seafood Resource Utilization
Secure Adequate
Timber Supply
Diesel Displacement
7Priority
Objectives
TRANSPORTATION
ENERGY
MARITIME
SEAFOOD
TOURISM
TIMBER SEAFOOD
Priority Objectives
Key Project Champion Who will be the project champion moving this project forward?
Outline of steps required for project to be completed. List steps and dates
People/Organizations responsible for completing these steps Who will be working on this?
Cost Estimates How much will this cost, and who will pay these costs?
Evaluation Measures What are the indicators we can track that will measure project success?
SOUTHEAST CONFERENCE
Southeast Alaska Business Climate & COVID-19 Impacts Survey
www.surveymonkey.com/r/SEbussSurvey The survey tracks the Southeast Alaska business climate as well as COVID-19 impacts to your business. The survey takes up to 10 minutes to complete, but even if you have only a few minutes to respond quickly, that would be incredibly valuable. The survey data will be used to focus COVID-19 relief efforts moving forward.This survey is brought to you by a partnership between Southeast Conference, Spruce Root, the City and Borough of Wrangell, the Petersburg Borough, the Haines Chamber of Commerce, and the Skagway Development Corporation, among others. It is open to all regional businesses, including the self-employed.
Economic PlanTourismSoutheast Alaska
SOUTHEAST CONFERENCE
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