WELCOME TO OUR WELCOME TO OUR PRESENTATIONPRESENTATION

WE ARE GROUP NO. WE ARE GROUP NO.

SL. NAME ID.1. Baban 111-11-1880

2. Wahidul 111-11-1906

3. Parvez 111-11-1889

4. Rafsan 111-11-1892

5. Saddam 111-11-1912

Introduction to Introduction to SWOT AnalysisSWOT Analysis

SWOTSWOT S = Strengths

W = Weaknesses

O = Opportunites

T = Threats

What is a SWOT Analysis?What is a SWOT Analysis?SWOT Analysis :

– Part of a marketing plan where a company looks at their Strengths, Weaknesses, Opportunities and Threats

– Lists and analyzes company’s situation Helps to determine how to improve certain areas of

a company while maintaining company’s strengths

Internal v. ExternalInternal v. ExternalTwo internal areas are examined and two

external areas are examined– Internal : Strengths & Weaknesses– External : Opportunities & Threats

Internal FactorsInternal FactorsStrengths and Weaknesses

– Only need to look within company to determine– Centers around company, customers, and

competition– Need to evaluate objectively

Sometimes best to use outside consultant

External FactorsExternal FactorsOpportunities and Threats

– Need to look outside the company to determine

Opportunities– Avenues for increases company’s successes

Threats– Outside sources that could negatively influence

company’s successes

SWOT analysis of Daffodil SWOT analysis of Daffodil International UniversityInternational University

A SWOT analysis is an analysis of the internal and external environment of a firm. Environmental factors internal to the firm are known as strengths and weakness and those external to the firm are known as opportunities and threats.. I have decided to conduct the SWOT analysis of Daffodil International University .

Introduction :

Daffodil International University (DIU) has been recognized in an independent government assessments as one of top university in Bangladesh . The university has been founded by Daffodil Group . Daffodil International University came into being on 24th january 2002 . It is the first digital university in Bangladesh .

Vision : Daffodil International University

emerged as one of the first nation’s prominent IT based University in Bangladesh . The University will be recognized for the quality of its Bachelor and Masters programs the effectiveness of its research and outreach programs and the board access to the university provided through the original use of information technology . One constant feature that remains unchanged is the intangible quality of Daffodil men and women called “Daffodil Spirit”

Mission :

Daffodil International University’s is to prepare barodly educated technologically proficient and highly productive citizen to attain meaninful careers to enjoy enriched lives , and to make contributions to the

natoin .

Objectives : The specific target & objective

of Daffodil International University are as follow :

An informatio technology &business education based University in Bangladesh which facilities our students to have access in international job market in computer and IT fields directly .

Establish and run the university to provide Global Standard Education (GSE) in Bangladesh .

Strengths of DIUStrengths of DIUTop ranking university in Bangladesh It is situated at the heart of DhakaProviding high quality educationModern facilities campus No politics Friendly co-operative and supportive teachers First digital university in Bangladesh Giving free one student one laptop

Appropriate levels teacher of involvement in this university

Having famous teachers Stickle following rules and regulations Having rich and fully automated libraryUnique programs offered Reputation and brand image Having adequate laboratoryHostel facilitiesEasliy communication

Having a lot of subjeetResearch project / consultancy Having number of facultiesHaving many teachersThe main campus location is main center of

thr heritage site of Dhaka

Weaknesses of DIUWeaknesses of DIU

High costOutdated syllabus / coursesSome teachers giving presure Having no indoor game facilities Having no entertainment

Opportunities of DIUOpportunities of DIU

Providing opportunities for higher study in Europe , Australia and North America

New technology developments Developments in science and technology.From closed-minded to open-mindedStudents have more creativity and insight in

doing things.

Close links to industry and commerceOutstanding social , cultural and sports

facilities for students Research center in the FBEWaver facilities

Threats of DIUThreats of DIU

Competition with others universityTight regulatory measuresUpgrade teaching style Upgrade subject Government rules and regulations Changing teaching method

Wrapping upWrapping up

SWOT provides clarity on where we stand & in which direction we should move SWOT leads to development of short-term & long-term objectives.

SWOT analysis of the Puddles Jumpers Airlines is a practical way of assimilating the internal and external information about the organization .

QuestionsQuestions

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