Tots100 Insights into Blogger Activism
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Transcript of Tots100 Insights into Blogger Activism
Blogging ActivismTots100 Survey into Parent Bloggers and Good Causes
SURVEY RESPONDENTSIntroduction
Age of Respondents
30s
20s
40s
Location of Respondents
South East
North West
South West
Midlands
Scotland/NI
East
INTERESTS What causes do parent bloggers care about and what do they do about it?
An Active Community?
90% of bloggers are OFFLINE activists
70% of bloggers are also ONLINE activists
90% of bloggers believe online action MAKES A DIFFERENCE
“I want to teach my children that small voices, when added together, can and do change the world.”
Tots100 blogger
What causes do bloggers support?
Children
Disaster
Mental Health
Animals
0 20 40 60 80 100 120
Which online activities do bloggers take part in?
Read about it
Tweeted about it
Signed a petition
Donated online
Joined an online group
Blogged about it
None of these
0 10 20 30 40 50 60 70 80 90
Which offline activities have you taken part in?
Bought charity products
Donated money
Signed Petitions
Volunteered
Attended a rally/event
0 10 20 30 40 50 60 70 80
Does online activism make a difference?
Yes
No
Maybe
Key Findings
• Bloggers are more likely to be involved in online activism than offline activism
• Bloggers are most likely to support children’s charities and emergency disaster relief
• 40% of bloggers have written posts about a charity or good cause in the past 12 months
• 70% of bloggers have donated to a charity or good cause online in the past 12 months
THE TOTS100What is the Tots100 index?
www.tots100.co.uk
Tots100
• Detailed profiles of 1,000 parenting blogs
• Search directory to create custom contact lists
• Contact bloggers who opt-in to our PR message service
Tots100 Insights
• Research into the highly influential UK parent blogging community
• Annual Tots100 Parent Blogging Benchmark Survey
• Custom research in partnership with sponsors