Tots100 – SEO Hangout How to optimize a blog post in

10 minutesDAVID SOTTIMANO DECEMBER 2013

SEO FOR BLOG POSTS IN 10 MINUTES

1. SEO TERMINOLOGY

2. RESEARCH3. OPTIMIZATION

SECTION 1

SEO TERMINOLOGY

SEO TERMINOLOGY

SNIPPET

REFERS TO THE COMPLETE CONTENTS OF ONE RESULT IN SEARCH

RESULTS.

SEO TERMINOLOGY

SERP

SERP STANDS FOR = SEARCH ENGINE RESULTS

PAGE.

BASICALLY, ANY GOOGLE SEARCH WILL RETURN A

“SERP”

SEO TERMINOLOGY

TITLE

IN SEO, WE REFER TO THE TITLE AS THE HTML TITLE. IT LOOKS LIKE

THIS <TITLE>PAGE TITLE</TITLE>.

ALSO REFERRED TO AS THE META TITLE, AND

SEO TITLE.

SEO TERMINOLOGY

DESCRIPTION

IN SEO, WE REFER TO THE DESCRIPTION OF THE SNIPPET AS THE META DESCRIPTION.

IT LOOKS LIKE THIS: <META

NAME=“DESCRIPTION” CONTENT=“YOUR DESCRIPTION”/>

SEO TERMINOLOGY

H1 OR ON

PAGE TITLE

THE ON PAGE TITLE, IS USUALLY WRAPPED

AROUND A HEADER TAG, NORMALLY AN H1.

IT LOOKS LIKE THIS: <H1>I LOVE CHOCOLATE

CAKE</H1>

SEO TERMINOLOGY

QUERY

ANOTHER WAY OF SAYING “SEARCH

KEYWORD” – ESSENTIALLY JUST THE WORD(S) WE USE TO

SEARCH USING SEARCH ENGINES.

SEO TERMINOLOGY

QUERY TYPE 1:

TRANSACTIONAL

THESE QUERIES HAVE PURCHASE INTENT

BEHIND THEM. “BUY COOKIES”, “CHEAP GARDEN SHEDS”.

USUALLY CONTAIN LOTS OF ADS IN THE SERPS.

SEO TERMINOLOGY

QUERY TYPE 2:

NAVIGATIONAL

THESE QUERIES ARE TARGETED FOR SPECIFIC

DESTINATIONS. FOR EXAMPLE, “TOTS100 SEO

HANGOUT”, “ADOBE FLASH PLAYER DOWNLOAD”

SEO TERMINOLOGY

QUERY TYPE 3:

INFORMATIONAL

THE INTENT BEHIND THESE QUERIES IS TO

ANSWER A QUESTION OR LEARN HOW TO DO

SOMETHING – NOT TO BUY, NOT TO NAVIGATE. FOR EXAMPLE, “BEST

WAY TO OPTIMIZE BLOG POSTS”, “GREAT PLACES TO EAT SWITZERLAND”.

THIS IS WHAT YOU SHOULD TARGET!

SECTION 2

RESEARCH

RESEARCH

BE SMART, TAKE

NOTES.

THE BEST WAY TO GET SEARCH TRAFFIC IS BY FINDING POOR SERPS. TYPICALLY THE ONES THAT DON’T ANSWER

YOUR QUESTION IN THE TOP 10 RESULTS. NOTE

THE KEYWORDS YOU SEARCHED FOR AND PUT

THEM IN THE BANK.

RESEARCH

TRUST ME, IT WORKS.

http://www.davidsottimano.com/how-to-download-all-attachments-from-a-thread-gmail/

RESEARCHGOOGLE KEYWO

RD PLANNE

R / INSIGHT

S

ALMOST COMPLETELY MEANINGLESS NOW,

THERE IS VERY LITTLE DATA, AND EVERYONE IS ALREADY PLAYING THE SAME GAME. IT’S NOT WORTH YOUR TIME, SO

DON’T BOTHER!

BETTER RESEARCH

DESCRIBE

YOUR CONTENT FIRST

IF YOU’RE WRITING ABOUT A COOKIE RECIPE, DON’T TITLE IT “I LOVE

THIS STUFF”. YOUR SEO TITLE NEEDS TO BE AN ACCURATE REFLECTION

OF THE CONTENT.

BETTER RESEARCHNOW LOOK FOR

SEARCH FRIENDL

Y KEYWO

RDS.

ONCE YOU’VE DESCRIBED YOUR CONTENT

ACCURATELY, YOU CAN START LOOKING FOR SEARCH FRIENDLY

KEYWORDS – FOR FREE.

NEXT SLIDE >

BETTER RESEARCH

START TYPING

:)THESE ARE THE QUERIES THAT PEOPLE ARE SEARCHING

FOR!

SECTION 3

OPTIMIZATION

OPTIMIZATIONYOU KNOW

WHICH KEYWORDS

YOU’RE TARGETING

, RIGHT?

IN ORDER OF IMPORTANCE:

TITLEBODYURL

IMAGES

OPTIMIZATIONSOME POSTS JUST

AREN’T MEANT

FOR SEO.

A LOT OF WHAT YOU WRITE IS PERSONAL,

AND CONTAINS MANY DIFFERENT

SUBJECTS. IT’S REALLY HARD TO

FOCUS A PERSONAL POST ON ONE TOPIC.

IT’S OKAY, NOT EVERYTHING IS

MEANT FOR SEARCH.

OPTIMIZATION

DON’T BELIEVE

ME?

AFTER THE PRESENTATION, HAVE A READ OF

THIS POST: http://mamamarmalade.com/neat-freaks-anonymous

/ TELL ME IF YOU CAN FOCUS ON 1 OR

2 KEYWORDS...

OPTIMIZATION

I’LL SPOIL IT.

IT’S ROUGHLY ABOUT HOW SHE

ORGANIZES / TIDIES HER HOME.

REMEMBER THIS!

OPTIMIZATION

GIVING UP IS FOR NOOBS.

YOU CAN ALWAYS FIND A WAY TO

GENERATE SEARCH TRAFFIC FROM YOUR PERSONAL POSTS, YOU JUST NEED TO UNDERSTAND HOW

TO DO IT.

OPTIMIZATION

THAT POST I

MENTIONED

EARLIER...

ISN’T SEARCHABLE BY ITSELF, BUT IT

CAN BE CATEGORIZED INTO SEARCH FRIENDLY

KEYWORDS.

OPTIMIZATION

AHA!

OPTIMIZATION

YOU JUST NEED TO CREATE

CATEGORIES

CATEGORY KEYWORD FOCUS:“HOME ORGANISATION FOR-

MOMS”

POST FOCUS:“NEAT FREAKS ANONYMOUS”

GOOD FOR SEO

MEH.

OPTIMIZATIONTIP #1 PUT THE FOCUS KEYWORD

IN THE BEGGINING

OF THE TITLE

TITLES ARE SUPER IMPORTANT, YOU NEED TO MAKE SURE YOUR

FOCUS KEYWORDS ARE IN FRONT.

EXAMPLE KW: “COOKIE RECIPE”

GOOD TITLE: “BEST COOKIE RECIPE, EVER...”BAD: “GOD, I JUST LOVE THIS AMAZING COOKIE

RECIPE”

OPTIMIZATION

BUT I WANT TO KEEP MY

COOL TITLE!

NO PROBLEM. REMEMBER THAT YOUR SEO TITLE IS NOT THE ON PAGE TITLE. YOU CAN HAVE “COOKIE RECIPE” AS YOUR SEO TITLE, AND KEEP YOUR COOL EDITORIAL TITLE

“GOD I LOVE COOKIES” :)

OPTIMIZATION

TIP #2 MAKE SURE IT’S IN THE URL TOO

EXAMPLE KW: “COOKIE RECIPE”

GOOD URL: /COOKIE-RECIPE

BAD: /GOD-I-LOVE-THESE

OPTIMIZATION

TIP #3 REPEAT IN THE BODY

COPY.

REPEAT “A GOOD AMOUNT OF TIMES”, BUT

DON’T SAY “COOKIES” 100 TIMES.

CHECK WHO RANKS 1-10 FOR “COOKIE RECIPES” AND COUNT HOW MANY TIMES THEY USE IT, TAKE

AN AVERAGE, THERE’S YOUR GUESTIMATE

NUMBER.

OPTIMIZATION

TIP #4 LINK TO YOUR

OTHER POSTS

IN A NON TECHNICAL WAY: “IT MAKES YOUR

ENTIRE SITE STRONGER”. OKAY, MORE TECHNICAL..

“IT DISTRIBUTES AUTHORITY ACROSS

YOUR SITE, SO ALL OF YOUR POSTS RECIEVE A

RANKING BOOST”.

OPTIMIZATION

TIP #4 GET

LINKS, LINK OUT.

YOU NEED LINKS FROM OTHER WEBSITES, GO

GET THEM. GUEST POSTING IS AN EASY

WAY, SO WHAT ARE YOU WAITING FOR?

ALSO, DON’T EXPECT TO GET LINKS IF YOU DON’T LINK TO OTHERS. BE A

GOOD INTERNET CITIZEN, JUST DON’T LINK OUT TO STUFF YOU WOULDN’T

TELL YOUR FRIENDS ABOUT OVER WINE :)

OPTIMIZATION

LEARN MORE ABOUT SEO.

WARNING: PROMOTIONAL

MATERIAL, BUT I PROMISE IT’S WORTH IT.

I WROTE SOME OF IT, SO IT HAS TO BE GOOD,

RIGHT?

OPTIMIZATION

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Until next time… thank you !

@dsottimano