Top 10 Tips for Rockin' Your LinkedIn Profile

© 2016 280 Group LLC.

TOP 10 TIPS FOR ROCKIN’ YOUR LINKEDIN PROFILE

LinkedIn Profiles for Results

© 2016 280 Group LLC. 2

Solutions [email protected]

Mira Wooten

280 Group Overview

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We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™ framework.

Mission

Download the report: go.280group.com/challenges-aipmm

© 2016 280 Group LLC. 4

Individual PM/PMM Growth PathInterested in PMBrand New PM

Product Manager(1-5 Years)

Senior Product Manager (5+

Years)PM Executives and Managers

Intro to PM™

Optimal Product Management and Product Marketing™




Agile Excellence for PMs and PO’s™

Agile Excellence for PMs and PO’s™

People Skills for Product Managers™

People Skills for Product Managers™

Certified PM Prep Course and Exam™

Certified PMM Prep Course and Exam™

Leadership for Product Managers™



Certificate of Completion

Advanced AIPMM Worldwide Standard Certification Credential

Also Available as Self-Study Online Courses

TRAI

NING

CO

URSE

S

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Individual PM/PMM Growth Path (con’t)

Interested in PMBrand New PM

Product Manager(1-5 Years)

Senior Product Manager (5+

Years)PM Executives and Managers

TEMPLATES PM Office™ PM Office™ PM Office™ PM Office™

BOOKS 280 Group Press Series

280 Group Press Series



COACHING Individual Coaching Individual Coaching Individual Coaching Individual Coaching

INDIVIDUAL ASSESSMENTS

Individual Assessment




CORPORATE ASSESSMENT

Group or Company-Wide Assessment

CONSULTING Help with Projects Help with Projects Help with Projects Help with Projects

CONTRACTORS Interim Product Managers

Interim Product Managers



Just released - Product Management for Dummies!

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• Optimal Product Process™

• Complete Solution• Customized for You• Result: Fully Optimized

Product Management

Uniquely Qualified to Help Your Company

280 Group Overview

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LinkedIn Coach and Trainer

http://www.linkedin.com/in/sandraaclark

25 years experience at the University of California Extension providing training to Silicon Valley Businesses

Provides LinkedIn training and coaching services to companies and individuals and has taught and coached hundreds of people

Sandra Clark

https://www.linkedin.com/in/sandraaclark

© 2016 280 Group LLC. 8

About LinkedIn Mentoring

Coaching for busy professionals who understand they need to have a polished online presence but don’t have the time to figure it out alone

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Agenda

• Top 10 Tips

• Q&A

• Drawing

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Poll – Rate Your Profile 1 - Low, 5 - High

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Don’t Do It!No LinkedIn profile at all

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Why Should You Care?

Clients/co-workers

check you out

Potential employees will check

you out

Potential Job leads

Build relationships

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467M users world wide

LinkedIn – the Business-Oriented Network

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128M in the US

LinkedIn – the Business-Oriented Network

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By the numbers

2 new users per second

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By the numbers

25% log in daily

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LinkedIn Connections

>500

The size of your network matters:

<100 5%

95%

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Profile Picture

Tip #1 – Your photo matters

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What is a good photo?

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What is a Bad Photo?


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Formula for LinkedIn Success

Maximum visibility & high SEO ranking

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People Want to Connect with You!

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You have control

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Componentsof a

Profile

Photo

ProfessionalHeadline

Summary

Job History

Education

Skills

Groups

Connections!

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Tip #2 Your Headline is Your FutureYour tag line quickly identifies your area(s) of Expertise (3-5 seconds!)

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Sample Headlines• Product Management Leader• SMB Product Marketing• EdTech Product Management• Agile Evangelizer

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Tip # 3 Your Summary is Your Story to Tell

• Why you? What’s Your Story?• Introduction and Elevator Pitch• Results you deliver• Your call to action• Contact Information

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New – Think like a Tweet!► I specialize in "social media for the socially reluctant." I'll help you transform your LinkedIn profile to get the results you want. Contact me to discuss how I can help you shine on LinkedIn.✉ [email protected]

© 2016 280 Group LLC. 30

Tip # 4 Experience is Not Your Resume


• Focus on what you’re taking forward

• What tasks did you do?

• What impact did you have?

x

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Tip # 5 Paint the Picture of Your Experience


• Worked on vs Owned a product

• Attended vs Presented at Tradeshows

• Created a 3-year Product Road Map

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Tip # 6 Get Specific

• Not Specific– Responsible for website content– Responsible for roadmap

• Specific– Wrote thought leadership blog– Managed and launched 6 products

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Tip # 7 Use Data to Support Facts

• Reduced time to market – by how much?

• Managed PMs – how many?• Responsible for P&L – how much?• Designed and implemented product roadmap for $2M Partner Platform

© 2016 280 Group LLC. 34

Tip # 8 Highlight Your Leadership

• Hired and Managed 14 Product Managers

• Lead cross-functional teams for 5 releases

• Presented 5-year Roadmap to Board

© 2016 280 Group LLC. 35

Tip # 9 Flaunt Yourself

• Share your interests• Post your certifications• Post published articles or patents

© 2016 280 Group LLC. 36

Tip # 10 Grow Your Network

• Join Product Management Groups

• Connect with Colleagues and Clients

• Follow people and companies

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Join Your Local Product Camps• ProductCamp• ProductCamp Atlanta• ProductCamp Boston• ProductCamp Portland• ProductCamp San Diego• ProductCamp Austin• ProductCamp Nashville• ProductCamp Cincinnati• ProductCamp Iowa

• ProductCamp San Francisco• ProductCamp Utah• ProductCamp Montreal• ProductCamp Sydney• ProductCamp Atlantic• ProductCamp Dublin• ProductCamp Berlin• ProductCamp Amsterdam• ProductCamp RTP

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Opportunities

Receive a free LinkedIn checklist

Complimentary 30 minute Discovery Session

http://linkedinmentoring.com/

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Download Your Copy At: http://280.gr/challenges-pm

What are your challenges?

- Most comprehensive PM survey every conducted

- 850 PM professionals- Compare your team and

company to others

Top 10 Tips for Rockin' Your LinkedIn Profile

Career

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