LinkedIn - Professional Branding Tips

12
©2013 LinkedIn 1 You are the CEO of ME Inc.

description

Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network. Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.

Transcript of LinkedIn - Professional Branding Tips

Page 1: LinkedIn - Professional Branding Tips

©2013 LinkedIn Corporation. All Rights Reserved.

1

You are the CEO of ME Inc.

Page 2: LinkedIn - Professional Branding Tips

2

Great brands convey an emotional response.

Page 3: LinkedIn - Professional Branding Tips

3

This is a real brand but not how I want to be thought of.

Page 4: LinkedIn - Professional Branding Tips

“Visibility creates opportunities.”

Page 5: LinkedIn - Professional Branding Tips

©2013 LinkedIn Corporation. All Rights Reserved.

5

How are you leveragingStatus Updates?

Page 6: LinkedIn - Professional Branding Tips

6

“It’s not the size of your network, but how you use it.”

Page 7: LinkedIn - Professional Branding Tips

7

Use your statusupdates to engageyour network

• 166 likes• 12 comments• 67 shares

Page 8: LinkedIn - Professional Branding Tips

8

Use your statusupdates to promoteyour network

Page 9: LinkedIn - Professional Branding Tips

9

Use your statusupdates to promote your company

• Press• Blogs• Content

Page 10: LinkedIn - Professional Branding Tips

©2013 LinkedIn Corporation. All Rights Reserved.

10

Use your statusupdates to inform your network

• Industry news• Relevant content

Page 11: LinkedIn - Professional Branding Tips

Who you know IS moreImportant than WHATYou knowYour network

is your business.

Page 12: LinkedIn - Professional Branding Tips

©2013 LinkedIn Corporation. All Rights Reserved.

Proficiency in social media is a differentiator now, but

will soon be a qualifier.