Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices ...

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Social Media Tom Merson April 2 nd , 2013

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Transcript of Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices ...

Page 1: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Social MediaTom Merson

April 2nd , 2013

Page 2: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound marketing Getting set-up on LinkedIn Now what do we do? Optimizing your social media Marketing automation Lead scoring

Agenda

Page 3: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

“ What’s all this Social Media stuff all about?”

Page 4: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Which medium should you use?

Page 5: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Is your business B2B or B2C?

What industry are you in?

Have you profiled your typical client?

Questions to consider …

Page 6: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Set up your social media strategy

Set measurable objectives and goals

Next Step …

Page 7: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

S.M.A.R.T. Objectives

Page 8: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

OUTBOUND

MARKETING

Pushes products or services on

customer

INBOUNDMARKETINGEarns people’s interest instead of buying it

Page 9: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Inbound Marketing Message

It’s not what you say, but how you say it!

Page 10: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Inbound Marketing Message …

What’s in it for me, the

customer?

Relevant

CompellingENGAGING

Pertinent

Page 11: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.
Page 12: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.
http://www.linkedin.com/profile/view?id=3053124&locale=en_US&trk=tyah
Page 13: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.
Page 14: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Let people know ….

Page 15: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

How do you get people to your website?

Page 16: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.
Page 17: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Marketing Automation

Page 18: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Track your progress

Page 19: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Capture leads through your web-form

Dialog begins

Lead nurturing

The process begins …

Page 20: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Lead Scoring

Page 21: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound.

Any Questions?


Contact Information Management Administrator Ron Merson ronmerson@hotmail.com 805-525-9439.

Contact Information Management Administrator Ron Merson [email protected] 805-525-9439.

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