SOCIAL MEDIA

TODAY• Business Today

• Social Media Importance

• What is Social Media

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• Domain Name

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• eBusiness & Digital Marketing Plans

• Business Name

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• Business & Marketing Plans

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SOCIAL MEDIA IMPORTANCE• What is the response rate of direct marketing (Mail Drops)?

• What is the response rate of telemarketing?

• What is the response rate of newspaper ads?

• How many people still use the YellowPages?

• How many people watch TV ads?

• How many people react to an ad?

• How many people can you reach using such channels?

SOCIAL MEDIA IMPORTANCE• 90% of people skip TV ads

• 14% of people trust ads vs. 78% of people trust recommendations

• #1 Activity on the Internet is Social Media

• Social Media gives customers power! Customers have a voice!

• Adults spend 15+ hours a week on the Internet

• 93% of B2B buyers use Search Engines as their first step of the buying process

• The average Internet user watches 12 hours of video online

SOCIAL MEDIA IMPORTANCE• YouTube is the 2nd biggest search engine and 4 th most visited site on the Internet

• 88% of Non Profit Executives use Social Media for their organisation

• If Facebook was a country it would be the 3 rd largest in the world

• 94% of the world’s population under 40 has joined a Social Media Platform

• 93% or the world’s population believe that companies MUST have a Social Media presence

• Twitter averages 50 Million status updates per day out of which 20% reference a product or service vs. 60 Million on Facebook

SOCIAL MEDIA IMPORTANCE• 58% of Twitter users tweeted about a brand experience

• 48% of B2B buyers follow industry topics online, 59% engage with peers, 37% post questions on Social Media

• 40% of Facebook users become fans/followers of a brand or service

• 50% of Facebook users login everyday and spend an average of 55 minutes online

• 70 Million Professionals are on Linkedin

• 25% of search results of the top 20 brands link to a user generated content

• 34% of people trust bloggers’ opinion on products and services

WHAT IS SOCIAL MEDIA?• Cup of Coffee vs.. Facebook

• SMS vs.. Twitter

• Networking vs.. Linkedin

• Workshop vs.. YouTube

• PowerPoint vs.. SlideShare

• Bookmarking vs.. Social Bookmarking

WHAT IS SOCIAL MEDIA?

LINKEDIN• Find Employees

• Find Customers

• Find Jobs

• Find Business Ventures

• Get in touch with ex-colleagues

• Keep track of people movement from company to another

• Be found on the search engines

• Discuss issues related to your industry

• Use groups to attract others interested in your field

• Market your products and services 24/7 on autopilot!

YOUTUBE• Be found on the second biggest search engine in the world

• Be found on the search engines

• Utilise the power of video to attract customers

• Build rapport by tone of voice and visual body language cues

• Increase traffic to your website

• Gain trust of your potential customers

• Show testimonials that are genuine captures of real clients

• Generate ongoing leads utilising the subscription to channel feature

• Market your products and services 24/7

TWITTER• Post short updates in seconds

• Find information that interests you

• Follow people that you will learn from

• Monitor your competitors and what they are saying

• Monitor what is being said about your brand

• Interact with your customers

• Increase your website traffic

• Market your products and services 24/7 on autopilot!

FACEBOOK• Connect with your friends/colleagues

• Network online and increase your business connections

• Share information and hold discussions

• Ask questions and conduct research

• Utilise the power of word of mouth

• Understand your potential employees before you hire them

• Interact with your customers

• Build your community

• Run product/service launches via your Facebook

• Provide special content or customer support to your fans

• Market your products and services 24/7 on autopilot!

BE THE EXPERT

SETTING UP A FACEBOOK BUSINESS PAGE

www.twitter.com

SETTING UP A TWITTER ACCOUNT

THANK YOU