SOCIAL MEDIA
TODAY• Business Today
• Social Media Importance
• What is Social Media
• Social Media Platforms
• Facebook & Twitter Accounts
• Domain Name
• Web Hosting
• Web Design
• Content Copywriting
• Digital Marketing
• eBusiness & Digital Marketing Plans
• Business Name
• Office
• Décor
• Sales Copy
• Marketing Activities
• Business & Marketing Plans
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SOCIAL MEDIA IMPORTANCE• What is the response rate of direct marketing (Mail Drops)?
• What is the response rate of telemarketing?
• What is the response rate of newspaper ads?
• How many people still use the YellowPages?
• How many people watch TV ads?
• How many people react to an ad?
• How many people can you reach using such channels?
SOCIAL MEDIA IMPORTANCE• 90% of people skip TV ads
• 14% of people trust ads vs. 78% of people trust recommendations
• #1 Activity on the Internet is Social Media
• Social Media gives customers power! Customers have a voice!
• Adults spend 15+ hours a week on the Internet
• 93% of B2B buyers use Search Engines as their first step of the buying process
• The average Internet user watches 12 hours of video online
SOCIAL MEDIA IMPORTANCE• YouTube is the 2nd biggest search engine and 4 th most visited site on the Internet
• 88% of Non Profit Executives use Social Media for their organisation
• If Facebook was a country it would be the 3 rd largest in the world
• 94% of the world’s population under 40 has joined a Social Media Platform
• 93% or the world’s population believe that companies MUST have a Social Media presence
• Twitter averages 50 Million status updates per day out of which 20% reference a product or service vs. 60 Million on Facebook
SOCIAL MEDIA IMPORTANCE• 58% of Twitter users tweeted about a brand experience
• 48% of B2B buyers follow industry topics online, 59% engage with peers, 37% post questions on Social Media
• 40% of Facebook users become fans/followers of a brand or service
• 50% of Facebook users login everyday and spend an average of 55 minutes online
• 70 Million Professionals are on Linkedin
• 25% of search results of the top 20 brands link to a user generated content
• 34% of people trust bloggers’ opinion on products and services
WHAT IS SOCIAL MEDIA?• Cup of Coffee vs.. Facebook
• SMS vs.. Twitter
• Networking vs.. Linkedin
• Workshop vs.. YouTube
• PowerPoint vs.. SlideShare
• Bookmarking vs.. Social Bookmarking
WHAT IS SOCIAL MEDIA?
LINKEDIN• Find Employees
• Find Customers
• Find Jobs
• Find Business Ventures
• Get in touch with ex-colleagues
• Keep track of people movement from company to another
• Be found on the search engines
• Discuss issues related to your industry
• Use groups to attract others interested in your field
• Market your products and services 24/7 on autopilot!
YOUTUBE• Be found on the second biggest search engine in the world
• Be found on the search engines
• Utilise the power of video to attract customers
• Build rapport by tone of voice and visual body language cues
• Increase traffic to your website
• Gain trust of your potential customers
• Show testimonials that are genuine captures of real clients
• Generate ongoing leads utilising the subscription to channel feature
• Market your products and services 24/7
TWITTER• Post short updates in seconds
• Find information that interests you
• Follow people that you will learn from
• Monitor your competitors and what they are saying
• Monitor what is being said about your brand
• Interact with your customers
• Increase your website traffic
• Market your products and services 24/7 on autopilot!
FACEBOOK• Connect with your friends/colleagues
• Network online and increase your business connections
• Share information and hold discussions
• Ask questions and conduct research
• Utilise the power of word of mouth
• Understand your potential employees before you hire them
• Interact with your customers
• Build your community
• Run product/service launches via your Facebook
• Provide special content or customer support to your fans
• Market your products and services 24/7 on autopilot!
BE THE EXPERT
SETTING UP A FACEBOOK BUSINESS PAGE
www.twitter.com
SETTING UP A TWITTER ACCOUNT
THANK YOU
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