PUBLIC RELATIONS & BRAND

AWARENESS

PUBLIC RELATIONS TEAMTOASTMASTERS INTERNATIONAL

DISTRICT 82

Session Topics• What is Public Relations?• Why do we need a brand ?• Visual Guidelines • Where to find?• What are Brand violations?• TMI Brand Usage Summary• Knowledge Test• Connect with District 82• Q&A

What is Public Relations?• Public Relations is a

strategic communication process that builds mutually beneficial relationships between organizations and their public.

Why do we need a brand ?The brand will:

• Communicate a consistent look and message, in turn increasing understanding and global awareness of Toastmasters International .

• Motivate prospective members to join, making district and club objectives easier to achieve.

• Increase pride in being a member of Toastmasters.

Visual Guidelines All what you need to do – please read and understandhttps://www.toastmasters.org/~/media/A107552E24D443A78451E8730B729CA6.ashx

Where to find?

What are Brand Violations?

• Am I using it right?

• All Don’ts in visual guidelines

• What are “Not Allowed “?

* Can be downloaded from TMI website.

** Has to be bought from TMI. Cannot be custom made.

TMI Brand Usage SummaryAllowed* Not Allowed**Agenda BadgesFlyers Pins

Newsletters Trophies (with TMI Logo)Website Clothing

Visiting Cards Stationary ItemsLetterhead Ribbons

TMI Certificates Custom designed certificates with TMI logo

Knowledge Test1 . Can we create a club logo ?

Ans : NO

2. If the corporate has provided a logo for our TM club, can we use it ?

Ans : Yes. But don’t use TI logo together with a corporate logo. Use only one of them.

3. Can we create a tagline for the club?

Ans: NO

4. Can Clubs print their own ribbons?

Ans : Recommended that the club purchase ribbons from TI. Making replicas of TI ribbons is a serious Brand Violation

5. Can we print badges, create Pins or T shirts for the club without TI logo and other brand violations?

Ans : NO. District 82 strongly recommends the clubs to purchase it from the TI shop.

6. Can I design & print Winner & participation certificates for contests ?

Ans : D82 recommends the use of winner & participation certificates downloaded from TI website . Role player certificates can be designed and printed without TI Logo & brand violations .

7. Can we make our own trophies for contests and other gatherings ?

Ans : Yes . But do not use TI logo or any copyrighted material on the trophy

8. I am doing an Advanced Manual and my fellow TM has a hard copy. Since only 2 advanced manuals are free, can I do a photocopy his manual and use it ?

Ans : NO . Using Photocopy materials of TI is a serious violation. Same applies for Speech craft and YLP manuals . It has to be purchased from TI shop

Connect with District 82

http://www.d82.org/

District 82 PR Team

Q & A

Thank You

Vidiya Prasanth, ACB, ALB

Public Relations Manager, District 82 Toastmasters International,+91-9789780295 pro@d82.org