B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads
Tips for Generating Web Leads
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Transcript of Tips for Generating Web Leads
![Page 1: Tips for Generating Web Leads](https://reader030.fdocuments.net/reader030/viewer/2022032421/55a860ab1a28abcc628b4691/html5/thumbnails/1.jpg)
Identify Web Leads and How to Attract Them
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What Are Web Leads?
Web leads are potential clients who have expressed an interest in a business’s services through online means.
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How Do You Know They’re
Interested?
Web leads usually express interest through a variety of means, such as:
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• Visiting the company
website.
• Subscribing to blog or email.
• Downloading ebooks or whitepapers.
• Signing up for a webinar or other event.
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The key to web leads is to
provide several ways for them
to access your content and
express interest in it.
Things to remember about your web
leads . . .
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#1. They tend not to be ready
to make purchasing
decisions.
Today’s buyers don’t contact
suppliers directly until 57% of the
purchase process is complete.
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#2. They prefer
communicating through
digital means.
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#3. They expect you to
respond quickly.
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#4. They don’t like to submit
the same contact or personal
information.
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#5. They tend to linger on a
website even after submitting
a form if they are enticed by
more offers and content.
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Wondering to Attract
Web Leads?
Here’s how you get started . . .
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#1 ID Your Ideal Client
Ask yourself: who are you trying to reach?
?
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#2 Visit Websites Frequented
By Potential Clients
See what the competition is up to,
and pay special attention to what is
attracting traffic and winning
conversions.
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#3 Mine Your Current Clients
for Insights
Ask them what a competitor would
have to do to get their attention
and tempt them to switch.
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#4 Produce Content You Can
Publish Across Various
Channels
Potential leads prefer to learn about
businesses through articles, not ads.
Most people avoid ads. But when they
have a problem, they want to know all
these is about it. Create content that
will snag the attention of these
solution-seekers.
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#5 Include Web-to-Lead
Tactics in Your Setup
Incorporate strategies to
collect information from
visitors who are interested in
your offers: email
subscriptions, newsletters,
ebooks and webinars have all
been used to entice visitors to
volunteer their information.
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Want to Learn More About
Web Leads?
Go beyond attracting web leads. Learn how to
nurture them here.