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Digital Events: 10 Tips for Generating Leads for Your Exhibitors

Dennis Shiao, Director of Product Marketing, INXPO

Questions to: #VES12

Introduction

My Employer: INXPO.My book.

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1) Content Marketing (You)More Info:http://bit.ly/LLDS-1

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2) Content Marketing (Your Exhibitors)

Tweet me: “Help me help you” becomes “Help exhibitors help themselves.”

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3) Social Media (You)

Tweet me: When promoting events via social media, don’t shout. Join conversations instead.

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4) Social Media (Your Exhibitors)

TIP:Assign unique tracking codes to each exhibitor

TIP:Distribute tweets via:http://clicktotweet.com

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5) Leverage Speakers for Promotion

Tweet me:

If you select your speakers well, then your target audience already follows them. Ask speakers to promote your event.

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6) Social Sharing Buttons

Tweet me:

Social sharing buttons make it easy for your registrants to promote your digital event on your behalf.

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7) Start Promoting Early

Also, include a great call-to-action, like this alarm clock does.

• More inbound links• More search traffic• More sharing

opportunities• More time to measure

& adapt

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8) Leverage Your Partners

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9) Issue a Press Release

But your event is open.

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10) Supplement with Paid Media

The Year’s Can’t Miss Digital Event!

• Search marketing• Email blasts• Web syndication• Highly targeted banner ads• Cross-promotion in related digital events• Billboard advertising OPTIONAL

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Contact Information for all speakers

• Dennis Shiao (dshiao@INXPO.com), @dshiao and @INXPO on Twitter.