The Art and Science of Generating Leads
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Transcript of The Art and Science of Generating Leads
The Art & ScienceOf Generating Leads
What are leads?
Why are they elusive?
What is a business process?
A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.
It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process.Source: Wikipedia
What is a business process?
A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.
It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process.Source: Wikipedia
The New Business Methodology
8 Phases of New Business
1.State your business - articulate proposition, branding, understand competitive offerings
2.Marketing communications - what you’ve done to date and the results
3.New business pipeline - sales by stage, success and failure analysis for clients
4.Profile raising - how you become famous, where your audience(s) can be found
5.Relationship development - what tools are used, sales prospect development timeline
6.Creating opportunities - where you can be selling and building a user base, growing brand awareness and formalising the referral / word of mouth marketing process
7.Making new business happen - internal processes that support the sales funnel
8.Analysis & Feedback - the metrics to see what works and does not work
This is NOT a processIt’s a list of components
Let’s build YOURNew Business Development
Components
State your business
Creative Agency Secrets - State your business
Marketing Success Unlocked
An agency specialising in execution marketing for small and medium businesses.
Creative Agency Secrets are experts in digital marketing execution. We help you find new paying clients for your products and services. We’re all about increasing sales, driving traffic and increasing return on investment.
We do this in 3 ways
• Setting up the tactical marketing plan, processes and tools that will showcase your business to potential customers and make it easy for them to buy.
• Executing the marketing for your business; or• Training and coaching you to do the marketing execution
State your business - articulate proposition, branding, understand competitive offerings
Marketing communications
Creative Agency Secrets - Marketing communications
Collateral WebsiteBusiness CardsNote PadsBlogNewsletters (3)PitchPack video brochureExpert articles
Marketing communications - what you’ve done to date and the results
New business pipeline
Creative Agency Secrets - New business pipeline
EnquirySource Discussion stagePriced proposalDecision Win/Lose
Is there a pattern?
New business pipeline - sales by stage, success and failure analysis for clients
Profile raising
Creative Agency Secrets - Profile raising
Public RelationsArticlesPublic speakingWorkshopsWebinarsEvents SlideshareTrade magazine columnist
Profile raising - how you become famous, where your audience(s) can be found
Relationship development
Creative Agency Secrets - Relationship development
AutorespondersSocial mediaJoint venturesNetworking (again)Trade / professional membershipsCircles of influenceUnhurried conversationsSub-contracted services
Relationship development - what tools are used, sales prospect development timeline
Creating opportunities
Creative Agency Secrets - Creating opportunities
New business dayRecord opportunitiesPipeline progress
Creating opportunities - where you can be selling and building a user base, growing brand awareness and formalising the referral / word of mouth marketing process
Making new business happen
Creative Agency Secrets - Creating opportunities
CAS as a clientResponsibility for year planKPIs monthly
Making new business happen - internal processes that support the sales funnel
Analysis & Feedback
Creative Agency Secrets - Analysis and feedback
Analytics GoalsKPIs
Analysis & Feedback - the metrics to see what works and does not work
1. Decide what you want to do from your list of ideas2. Start today, this week
Be diligent and persistentGet an accountability partnerBuy expert help where needed
FACT: 90% of you listening won’t implement, won’t change your business and won’t get more leads.
The lead generation process
Opportunity Spotting for new business ebook $1 http://bit.ly/1mmPvFM
Option 1: Hire Creative Agency Secrets Write year planExecute actions for / with you Fortnightly phone updatePrice: $3,000 per month (minimum 6 months)
Option 2: Buy Coaching & Advice1 hour phone call (frequency to suit you)Email advice for questions between calls (up to 5)Price: $300 per call
GUARANTEE: Within 3 months you will make 3x our fee in new revenues
Ready to start generating leads?
Find out what it’s like http://creativeagencysecrets.com/testimonials/
Connect with me
Let’s connect professionally
Linked In - Rebecca CaroeTwitter - @Rebeccacaroe
Questions [email protected]