Scan the QR code and get Show Daily updates on your phone!

#4, Friday 22 June 2012

Watch this space for visitor count: CommunicAsia visitors: 21,856, Overseas visitors: 11,283 (52%) l ive update at www.telecomasia.net

Continued page 18...

Telcos must become OTT ‘toolbox’ to surviveJohn C. Tanner

Telcos hoping to cash in on – or at least survive – the rise of OTT services must open their network APIs and transform themselves into a toolbox to help OTT play-ers innovate.

The growing popularity and

power of OTT services has be-come a major worry for telcos that see such services eating into their revenues. Telcos still have a role to play in the OTT value chain beyond simple bandwidth provisioning, but finding that role starts with understanding what OTT players want from

you, said Mike McDonald, CTO and executive solution consult-ant at Huawei Technologies.

“Telcos have had the mental-ity that the OTT players need us and will come to us to partner, but that’s wrong,” McDonald said during an OTT session at the CommunicAsia2012 Sum-

mit Thursday. “In reality the OTT player mentality is that they don’t need us – not the way we think they do.”

For example, he said, “Tel-cos think there’s a business case for guaranteeing a 4-Mbps con-

IDA has injected an extra S$3 million ($2.3 million) into its AMPlify program, which aims to help start-up developers sup-port multiple mobile platforms, expanding its focus into the enterprise and social business space.

Andrew Khaw, senior direc-tor for industry development for the body, announced the extra funding and a list of new part-ners to the program at Commu-nicAsia2012.

HTC, IBM, Motorola, Sam-sung and SAP have signed up as

Panasonic unveiled its Tough-pad, a purpose-built line of An-droid-powered tablets, designed with enterprise-class security and advanced device manage-ment. The Toughpad is targeted at mission-critical and highly mobile workers who require en-hanced security, device manage-ment and connectivity.Booth: BC2-01 (beside IDA)

new technology partners along-side launch partners Google, Mi-crosoft, Nokia and RIM.

IDA first launched AMPlify (applications on multiple-plat-forms simplify) in June 2010 to support Singapore’s mobility start-ups. Its initial focus was on mobile analytics, cloud comput-ing, user interface design, user experience, payments and ad-vertising.

An initial 40 start-up devel-opers were involved in the first

YES WE SCAN: Booth assistants [from left]: Tricia Tan, Agatha Koh, Thomas Chua, Timothy Teo and Ernest Ng serve as human QR codes so you can access information about Easishare, a secure file sharing service for enterprises and governments. [BG2-08]

IDA expands AMPlify program

One tough tablet

Continued page 16...

CommunicAsia2012 Summit

Mobile Marketing Strategies Workshop09.00 – 12.30

Mobile Security Workshop09.00 – 12.30

Consumer VAS to hit $420b in 2020 Page 4

Is cloud the future of IT?Page 6

Asia tops US & US in telecom-media consumptionPage 10

New models to help telcos kick the roaming addictionPage 18

DOB – A stepping to bigger thingsPage 18

Download CommunicAsia and BroadcastAsia App onto your mobile phone and have the show information at your fingertips! CommunicAsia and BroadcastAsia Apps are available in

Alternatively, visit our mobile sites at www.event2mobile.com/cmma and www.event2mobile.com/bca for information on CommunicAsia and BroadcastAsia respectively.

Telco Intelligence for 21st Century SurvivalVisit us at booth #BM3-01

Visit us at booth #BM3-01

Visit us at booth #BM3-01

Print • Online • Events • Research www.telecomasia.net

Cloud-focused News & Research for the Telco Industrywww.telecomasia.net

www.telecomasia.net

Bi-weekly Telco Cloud Newsletter • Cloud eGuide • Webinar • Research

Dedicated website sub-section on the Telco Cloud, plus:

• Bi-weekly Telco Cloud Newsletter• Cloud eGuide• Webinar• Research

12-13 September, 2012 • Singapore

Taking the cloud from vision to execution and profitability

Visit us at booth #BM3-01

www.telecomasia.net

Dedicated website sub-section on the Telco Cloud, plus:

• Bi-weekly Telco Cloud Newsletter• Cloud eGuide• Webinar• Research

12-13 September, 2012 • Singapore

Taking the cloud from vision to execution and profitability

IDA expands AMPlify program

ON YOUR BEST BEHAVIOR: Booth promoters Joanne Pang [left] and Tabitha Loke have high-tech ways of telling you about DingLicom’s turnkey solutions to help mobile operators better understand customer experience and behavior. [1J3-01]

...OVerNIghT. WIre...Consumer VAS a $420b revenue driver in 2020Consumer value-added servic-es will be a hot growth ticket for ISPs to the tune of hundreds of billions in new revenue over the next decade – at least for the ISPs that figure out the right bundling strategy.

Oliver Johnson, CEO of an-alyst firm Point Topic, released a study at the Communic-Asia2012 Summit on Thursday that predicts consumer VAS revenues will triple from $125 billion worldwide last year to $420 billion in 2020.

That’s a critical metric for broadband service providers faced with narrowing margins in the basic broadband busi-ness, Johnson said. With pen-etration of broadband value-added services on the rise,

their contribution to revenues is becoming increasingly more important.

Examples of consumer VAS covered in the study include VoIP, gaming, IPTV, music downloads, teleworking, file transfer/cloud, home networks and security services. While VoIP is currently the top mon-eymaker in the consumer VAS segment, that will be overtaken by IPTV by 2020.

The catch, Johnson said, is that revenue growth for in-dividual service providers will be slower for VAS services that either face stiff competi-tion from online and traditional offline services, or are already close to the saturation point.

“For example, security al-

ready has a penetration rate of over 85%, so being able to grow this further will depend on developing other security related services, or on the ad-vent of a virulent and destruc-tive online threat,” Johnson said.

The secret to success will be a matter of offering the right bundles for their consumers in a particular market, signing the right deals and maintaining a customer base in the face of global competition, Johnson said.

“Get it wrong and they won’t see growth – get it right and their prize will be an in-come base work several mul-tiples of its yearly value,” he said. “Challenges lie ahead for all and the internet can be fick-le, but the right player with the right service, or more likely set of services, has the chance to sweep all before them.” Q

PT Telkom said to drop bid for PacnetPT Telkom has reportedly abandoned plans to acquire subsea cable operator Pacnet for around $1 billion. Telkom CeO Arif Yahya has been quoted as stating that the company has called off the deal after deciding the acquisition would not provide any added value – but that it will continue to evaluate potential fiber acquisitions in Asia.

SKT, KDDI seek international NFC collaborationSouth Korea’s SK Telecom and Japan’s KDDI have announced plans to accelerate NFC collaboration between China, South Korea and Japan. SK Telecom and KDDI have been trialing NFC payment services since February last year, and commercialized a service at South Korea’s Incheon Munhak Stadium in November.

VoLTE revenues to hit $2b by 2016VoLTe services are expected to generate $2 billion in revenue by 2016. research firm ArCchart believes VoLTe has the potential to lower operators’ network operating costs, as well as improve voice quality, device battery life and the user experience. VoLTe is also seen among operators as a way to take on OTT VoIP providers at their own game.

Healthcare to account for fifth of wearable deviceshealthcare products are set to make up a fifth of the emerging market for wearable wireless devices by 2017, ABI research predicts. The firm expects the majority of products to be dedicated to the sports fitness and wellbeing sector, but established and start-up healthcare players will carve out a significant niche. The number of devices sold is set to grow from 20.7 million in 2011 to 169.5 million in 2017.

APAC will be home to majority of IPTV growthAsia Pacific is expected to account for two-thirds of the remaining growth in the global IPTV market. According to Telegeography, the region’s operators are well positioned to expand their IPTV subscribers. While North America and europe are facing pay-TV market saturation, and growth will be constrained in other markets for different reasons, APAC has a pay-TV household penetration of only 46% and IPTV penetration of just 12%.

China Mobile HK completes FDD/TD-LTE handoverChina Mobile and ericsson have performed the world’s first bidirectional handover between FDD LTe and TD-LTe. The handover was performed on China Mobile hong Kong’s LTe network, using a commercial chipset from Altair Semiconductor. China Mobile hong Kong plans to use a combination of FDD and TDD spectrum for its LTe network, but it currently uses the FDD mode.

Minor victory for Samsung in patent warA Dutch court has found that Apple infringes on one Samsung 3g patent with most iOS devices, and ordered Apple to license the patent. But the court also held that the patent in question is essential, so Samsung will be required to license it on fair use (FrAND) terms, and will not be entitled to seek an injunction on the back of the decision.

Latest news4 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Provider of the Official Daily Newspaper and Online News Service

CommunicAsia2012 Daily News is published by Questex Media Inc. MANAgINg DIreCTOr Johnathan BigelowgrOUP PUBLISher gigi ChaneDITOr Joseph WaringJOUrNALISTS John C. Tanner Don SambandaraksaArT DIreCTION & PrODUCTION Dick Wong © 2012 Questex Media group LLC All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage or retrieval system, without permission in writing from the publisher. The editorial content is not necessarily the opinion of the event’s organizer

An event Organised by

Singapore exhibition Services Pte Ltd

Is cloud the future of IT?According to research firm Forrester, cloud computing is definitely not the fu-ture of IT, but the trend of commoditi-zation is. According to its latest “Make the Cloud Enterprise-Ready” report, commoditization and modernization of IT services will cause IT portfolios to evolve over time and this will result in many IT applications becoming suitable for running in the cloud.

“But not everything will move to the cloud as there are many business processes, data sets and workflows that require specific hardware or proprietary solutions that can’t take advantage of cloud economics,” said James Staten, an analyst at Forrester. “For this reason we’ll likely still have mainframes 20 years from now.”

As Forrester states in its report, long term, enterprises will have a hybrid port-folio of both cloud and non-cloud work-loads, each of which will use different models to optimize resource and agility requirements.

The report further adds that in this future state the majority of system work-loads will be cloud-resident while the most mission-critical and absolute core systems will evolve to the cloud at a slower but deliberate pace.

What is most clear is that the model for almost all enterprises will be this con-cept of a “hybrid cloud”. This combina-tion gives businesses the most practical way forward for leveraging the flexibil-ity, scale and cost savings of the public cloud but retain key systems in-house that still require physical location within the organization for reliability, competi-tiveness and regulatory needs.

When a question like “Is the cloud

the future of IT?” arises, there is con-fusion over what people understand to be the cloud. It is assumed that “cloud” refers to the services that reside in the public cloud. In this model the service you receive is based on shared resourc-es and in general is limited in customi-zation and leveraged through the pub-lic internet. But if you mean “private cloud”, then the answer is quite differ-ent.

While many companies will move slowly to the public cloud and may view the cloud as a non-core element of their IT strategy today, the private cloud is very much core to any CIO’s IT strategy,

Almost every CIO is now virtualizing his systems and applications in an ef-fort to streamline IT services and enable IT to operate in a more on-demand and service-oriented manner.

In fact, many CIOs today are actively pursuing expansive projects to build out private cloud capabilities or features that allow them to function in the dynamic manner, which Google or Amazon do when they provision IT services to their customers.

In many of these cases the word “cloud” is not even used to describe these initiatives as they conjure doubts around security, data privacy and reli-

ability. In many ways the industry might well have been better off without coining the term “private cloud”.

However, the Forrester report also warns that those companies that have chosen a private cloud architecture as their main cloud strategy will not real-ize the full potential savings that can be made through public cloud services or through an architecture that combines both public and private cloud IT capa-bilities.

So is cloud the future? Not in For-rester’s eyes maybe, but if we qualify it as the “hybrid cloud”, then the answer is most certainly yes. Q

Chee Sing Chan

stat snaP

global IPTV penetration hits 15% (Q1 2012)

Source: Telegeogragraphy

oPinion6 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Telco Intelligence for 21st Century SurvivalPrint • Online • Events • Research

www.telecomasia.net

Please visit us at booth #BM3-01/1E4-01

Major milestone for IPv6This month’s World IPv6 Launch, coordinated by the Internet Society, was a major milestone in the transition to IPv6. After the launch, most leading websites now have IPv6 enabled permanently, many residential equipment vendors (including Cisco, D-Link, and ZyXEL) include IPv6 connec-tivity in their default product settings, and commercial IPv6 services will finally begin a multi-year growth surge.

The need for IPv6 is not a recent discovery, but for years, when IPv4 addresses seemed plentiful, it was hard to convince ISPs, carriers, and enterprises of the need to invest in IPv6 deployment. Without a criti-cal mass of IPv6-enabled users, website owners saw no need to make the conversion either. Ovum believes that as IPv6 ser-vices become prevalent, the cost of not migrating will eventually outweigh the cost of converting.

Ovum expects the transition to IPv6 to occur over a period of years, with IPv4 and IPv6 coexisting for the remainder of this decade. Ovum’s concern is whether the industry can make enough headway towards IPv6 before a shortage of available IPv4 addresses makes the cost of procrastination overwhelming.

ISPs are beginning to turn up commercial IPv6 connectiv-ity services to users. Verizon, for example, currently supports enterprise and government cus-tomers with native and tunneled IPv6 services, and its LTE net-work is enabled for IPv6. In-ternode in Australia supports IPv6 services with a dual-stack network. KDDI, XS4ALL, and Free Telecom – as well as ISPs in Hong Kong – are all offering IPv6 connectivity.

Discussions with equipment vendors have convinced Ovum that implementing IPv6 is mainly a software or firmware issue for most network equip-ment, although older home residential gateways may re-quire replacement. Most recent vintage computers and servers

are IPv6 ready. Microsoft Vista, Windows 7, and MAC OSX 10.7 all have IPv6 enabled by

default. For mobile devices, the Android and Apple iOS operat-ing systems enable IPv6 by de-

fault, so when IPv6 is enabled by carriers, in many cases user’s equipment will just automati-

cally connect to the Internet us-ing IPv6. Q

– David Krozier, Ovum

Customers are accessing the network from a broad arrayof devices and new media, causing service providers toreexamine how they define access. ADTRAN® is workingwith customers to deliver innovative solutions for everyingress point in the network. This innovation helps ADTRANservice provider customers accelerate change and quicklylaunch new revenue generating services.

The only constant is change.

For more information, visit www.adtran.com/access and discover how ADTRAN is Reinventing Access.

Visit Us At Booth: 1J2-01

CN200A

C

M

Y

CM

MY

CY

CMY

K

CN200A__RA_Communicasia_JR_AD.pdf 1 6/4/12 9:55 AM

insightCommuniCAsiA2012 DAily • www.teLecomasia.net 22 June 2012 • 7

DAtA trAffiC8 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Wi-Fi blurs the broadband linesIt’s not news that IP traffic is growing at exponential rates and will continue to do so for at least the next decade, just as it’s not news that mobile devices and video will play an increasingly significant role in that growth. However, the latest Visual Networking Index report from Cisco Systems illustrates in no uncertain terms that while wireless is destined to dominate the internet – and video is going to be the fastest-growing mobile service driving it – fixed-line broadband will still be carrying the majority of that traffic five years from now, thanks to Wi-Fi offload.

First, the big picture.According to Cisco’s latest VNI

forecast, released at the end of May, global IP traffic has increased eightfold over the past five years, and will increase nearly fourfold over the next five, with annual global IP traffic expected to reach 1.3 zettabytes by 2016 (a zettabyte equal to a trillion gigabytes, if that helps). On a per-month basis, that works out to 110 exabytes per month by 2016 globally, compared to 31 exabytes per month last year (a CAGR of 29%). In Asia Pacific, IP traffic will grow slightly faster at 31% CAGR to reach 40.5 exabytes per month by 2016.

Cisco attributes those figures to a number of industry trends, all of them directly or indirectly related to wireless, from the increasing number of device types (smartphones, tablets, e-readers, home gateways and M2M connections) and growing internet penetration (3.4 billion internet users in 2016, or 45% of the projected global population) to faster average broadband speeds, video and Wi-Fi usage.

Wireless drives fixed traffic

Looking more specifically at mobile data traffic growth, Cisco is projecting mobile data traffic to increase 18-fold – at a CAGR of 78% – to hit 10.8 exabytes per month worldwide by 2016. That’s three times faster growth than fixed IP traffic in the same forecast period.

Interestingly, despite that growth, mobile data traffic will still account for just a fraction of the world’s IP traffic – just 10% in 2016 (albeit compared to just 2% last year). And yet Cisco also says that internet traffic from wireless devices will surpass the volume of traffic from wired devices by 2016.

The latter projection doesn’t contradict the former because Cisco is factoring Wi-Fi into the equation. Cisco expects over half of the world’s internet traffic to come from Wi-Fi connections in 2016, and those Wi-Fi access points will be connected to fixed-line broadband networks, many via home gateways.

As such, the VNI report says, “The trend toward mobility carries over into the realm of fixed networks as well, in that an increasing portion of traffic will originate from portable or mobile devices.”

In other words, while wireless devices connecting direct to mobile broadband networks will account for a tenth of global IP traffic in 2016, wireless devices connecting to fixed-broadband connections via Wi-Fi will account for 51%. Result: wireless devices will be generating well over 60% of global IP traffic one way or another.

Mobile video vs SMSA new element in this year’s VNI is

the Service Adoption Forecast, which – as the name implies – looks at adoption of services in the consumer mobile and business services sectors. And on the consumer mobile side, unsurprisingly, it’s all about video.

Cisco estimates mobile video will be the fastest-growing consumer mobile service (compared to gaming, music, social networking, location based services, m-commerce and messaging). The mobile video user base will grow from around 271 million in 2011 to 1.6 billion users in 2016 (at a CAGR of almost 43%). Mobile video growth will even outpace growth in the digital TV (12% CAGR) and online video (9% CAGR) segments, according to Cisco.

Actually delivering that video does create provisioning challenges, although Cisco says such challenges can be met by intelligent networks. “This video trend can also create opportunities for service providers to leverage popular content across multiple platforms, thus increasing revenue streams and enhancing network monetization.”

For those people wondering what all this means for SMS – whose demise has been regularly predicted any day now ever since smartphones became popular – Cisco reports that text messaging isn’t going anywhere. While consumer SMS will see the slowest annual growth of all segments in the Service Adoption Forecast (a mere 8.3%), that’s still decent growth for what is decidedly a mature market. And it will be the service with the highest global penetration rate in 2016 – 90% of the world’s 4.1 billion mobile users will use SMS by then, compared to 74% of 2.8 billion mobile users last year.

The second-fastest growing consumer mobile service behind video is mobile commerce, according to the Service Adoption Forecast. However, “second fastest” is a technicality – m-commerce is projected to grow at 42.7% CAGR, just 0.2% lower than mobile video. More to the point, it’s expected to reach far more users – 2.1 billion in 2016, compared to 1.6 billion for mobile video.

Asia Pacific will lead the charge in mobile commerce throughout the forecast period, growing from almost

100 million in 2011 to 974 million in 2016. Middle East and Africa will have the second-highest number of users in 2016, reaching 424 million.

Cisco says the growth figures “point to a growing acceptance by consumers of the functionality of mobile commerce services”, from mobile shopping and payments to banking, toll-road payments and event ticketing. However, the report notes that such services will have to overcome the usual concerns from consumers over mobile-based transactions, particularly when it comes to security, device vulnerability and protection of financial information.

Tiered pricing impactWith the mobile industry moving

away from unlimited data plans to tiered packages (or at least trying to), one interesting aspect of this year’s VNI is the impact of tiered pricing models on mobile usage.

According to Cisco: “Average consumption per user in an unlimited pricing plan is nearly twice that of a user of a tiered pricing plan. However, traffic per user has increased 169% for tiered pricing plans compared to 83% on unlimited plans, indicating that tiered pricing users may be seeking to fully maximize their usage plans.”

Cisco adds that new findings indicate that the top 1% of users is different each month. “Therefore, out of each 10,000 users, there are not only 100 heavy users (1%), but 500 to 1,000 users (5% to 10%) that are in the top 1% at some time during the course of a year.” Q

global IP traffic, wired and wireless

Source: Cisco VNI

“The trend toward mobility carries over into the realm of fixed networks as well, in that an increasing portion of traffic will originate from portable or mobile devices”

Petabytes per month

insightCommuniCAsiA2012 DAily • www.teLecomasia.net 22 June 2012 • 9

Russia and Vietnam drive IPTV growthThe number of IPTV subscribers world-wide increased by 28% in 2011, slowing down from 35% in 2010. New research from Point Topic shows that at end-2011, the total number of IPTV subscribers stood at just over 58.2 million, with the numbers growing in every region.

In particular, the South and East Asia region grew by 37% in 2011, driven pri-marily by strong growth in China. West-ern Europe remains the largest IPTV market, with close to 37% of subscrib-ers. However, this share is declining as growth accelerates in other regions, es-pecially in Asia.

Five of the top 10 IPTV countries are in western Europe, with France at the top with a total of 11.8 million subscribers. However, China – if Hong Kong as well as Macau and Taiwan are included – is the leading IPTV nation, surpassing the 13 million mark.

Point Topic sees newly emerging markets such as Vietnam and Russia posting impressive annual rates as IPTV really takes off. Russian grew by 131% in 2011, pushing it into the top ten in

terms of subscriber numbers and into second position overall in terms of an-nual growth. The Vietnamese market grew by 164% with more than 650,000 subscribers.

China (plus Hong Kong) fell just outside of the top 10 this year with only 32% annual growth, down from 53% in 2010. Although Hong Kong is near-ing saturation, there remains scope for growth in the rest of the country even as growth is slowing.

Last year’s growth of 28% signifies continued, solid growth which is due partly to IPTV being available to sub-scribers who cannot receive or don’t want to receive cable or satellite. It is also down to operators being able to offer an entry-level multi-channel TV package, including catch-up TV, at a low cost to consumers. Many customers then go on to buy more premium services, such as sports channels or movies on demand. Subscriber growth is important, but the lesson from more mature IPTV markets is that ARPU growth is also achievable.

There remains lots of room for

growth in China where a significant pro-portion of subscribers are in Shanghai and two other provinces. As other parts of the China Telecom network improve, there could be more IPTV hot-spots, al-though this will depend on the local ca-ble markets in some cities.

Further accelerated growth is ex-pected throughout the year from newly emerging IPTV markets such as Vietnam and Russia as they make their way up the

league table.For telecom operators IPTV remains

the key defensive play to protect against losing customers to cable and satellite/unbundling triple-play offerings. And it is the key offensive play to attract cus-tomers who are currently using cable or satellite packages. As televisions be-come increasingly internet-connected, IPTV could be a very useful area of ex-pertise for operators. Q

The number of streamed mobile TV users on smartphones will reach 240 million by 2014, according to Juniper Research. This will be due to rise in smartphone penetration and a growth in the usage of catch-up and live internet and IPTV services.

These services, which already allow users to become their own program schedulers, enable consumers to be mobile and take content away from the home. Another growth driver is the need for access to time-critical content such as sports and news as they occur. Also, the ubiquity of free Wi-Fi for devices that are ena-bled allows users to access content without the threat of bill shock.

The firm expects nearly 10% of mobile TV revenues to be generated on tablet devices by 2016. Usage of broadcast mobile TV will be minimal outside of the Far East and China. Subscriptions will make up the vast majority of revenues. Q

Surge in streamed TV on smartphones

LTE players take different roaming roadCaroline Gabriel, Wireless Watch

One of the biggest challenges to inter-national LTE services is the fragmenta-tion of the spectrum bands used for the networks, and consequent problems for roaming.

Operators and vendors are seeking to mitigate the effects, with Qualcomm developing a chipset which supports no fewer than seven bands. Meanwhile NTT DoCoMo, always an influential carrier on standards developments, be-lieves the best way is to rely heavily on existing frequencies.

Qualcomm’s plan was revealed in a filing it made to the US regulator, the FCC, opposing proposals that operators should be mandated to support roaming between LTE services located in differ-ent parts of the US 700-MHz band plan.

This issue highlights the interoper-

ability and roaming challenges which LTE’s host of frequencies create, since there are four band classes within 700-MHz. Small operators run their 4G ser-vices in Band Class 12 of the spectrum, while AT&T is in Band Class 17 and Ve-rizon mainly in Band Class 13.

Devices for these different sections are not interoperable and the smaller cellcos claim that, if the big names are not forced to roam, their business models will be weakened because they will have limited power to acquire high impact de-vices, or offer their subscribers national roaming coverage. AT&T retorts that a mandate would increase its device devel-opment costs and slow time to market, as well as risking interference to its users’ signals.

Verizon Wireless is at the heart of the 700-MHz roaming debate. Its CTO, Tony Melone, told a media conference

that the carrier aims to offer global roaming for its LTE devices, and even fallback to HSPA, a network it has never supported at home.

He pointed out that LTE runs in a huge number of bands, but there is a limit to how many radios a handset can accommodate effectively – about eight today, spanning 2G, 3G and 4G; perhaps rising to 12 in future.

This pushes other US carriers’ bands into a secondary position. “The number of radios that you have to use adds up quickly,” Melone said. “So we need to look at what band plans countries around the world are planning for with their 4G LTE deployments. And then we have to make some bets.”

DoCoMo goes its own way

Meanwhile, while they wait for ad-vanced multiband chips to emerge, other

operators are making progress in their own way. The head of DoCoMo’s R&D strategy division says the immedate so-lution is to refarm existing 3G bands to reduce fragmentation.

Seizo Onoe told this week’s Com-putex trade fair in Taiwan: “We don’t need to cry over LTE spectrum fragmen-tation.” He pointed out that DoCoMo, which launched its LTE service in De-cember 2010, now has nearly 3 million subscribers and aims for coverage of 98% of Japan’s population by March 2015, plus upgrades to LTE-Advanced in 2013.

Other Asian operators are taking the lead in LTE roaming. Hong Kong’s CSL and South Korea’s SK Telecom claim the world’s first international LTE roaming service, which will go live next month with the same prices as their 3G roaming offerings. Q

AnAlyst View10 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Asia tops UK, US in telecom-media consumption

Mobile broadband ready to take off in India

Helen Karapandzic and Alexandra Rehak, Analysys Mason Research

A study by Analysys Mason of “connect-ed consumers” in China, India, Indonesia and Malaysia found that connected con-sumers in emerging Asia Pacific spend more time using telecom and media ser-vices than those in the UK or the US. On average, the Asian survey respondents spent 13 hours per day using telecom and media services (including overlapping multitasking activities).

The total number of hours of exposure was highest in Malaysia (14.6 hours), fol-lowed by Indonesia (14.2), India (13.3 hours) and China (9.9 hours), the latter being comparable to the US and UK aver-ages. Indian, Indonesian and Malaysian consumers spend more time browsing, and on text and voice-based communica-tion, relative to their peers in China, the

Abhishek Chauhan, Frost & Sullivan

The Indian telecom industry has wit-nessed staggering and relentless growth over the past decade. The country is home to over 900 million mobile sub-scribers and is the second-largest tel-ecom industry in the world.

Contribution of the telecom sector to overall GDP grew from 1.5 to 3% between 2005 and 2010 and is expected to expand to 5% by 2017. It has become the third-largest sector to attract foreign direct investment (FDI), accounting for more than 8% of cumulative FDI inflows during the period.

Increasing penetration of mobile and internet services and proliferation of util-ity services like e-governance, mobile education, health and banking have ac-tively helped bridge the divide between rural and urban India.

Telecom operators, broadband ser-vice providers and equipment players all stand to gain from the growing penetra-

UK and the US – and less time on tradi-tional media services such as watching TV and video, and listening to music.

Usage of mobile content and apps was highest among our respondents in China and Indonesia, where 78.2% and 78.8% of our panel respectively regularly used such services, compared to 63.5% in India. Young people are most likely to use mobile content and applications: 75.8% of emerg-ing Asia-Pacific connected consumers aged 35 and under claimed to regularly use ser-vices, versus 69.6% of respondents aged 35+. There is a clear opportunity to provide more services targeted at older users.

The survey also found that the avail-ability and affordability of better quality handsets, and the rise in mobile internet penetration is driving a surge in popular-ity of social messaging applications like Nimbuzz, Pinger, Fring and WhatsApp. Mobile operators will need to determine a

tion of broadband. The country’s large population and low broadband penetra-tion presents a huge, untapped opportu-nity. An under-served broadband market not only puts the sector on an unprec-edented growth trajectory, but also offers service providers and equipment play-er’s immense expansion opportunities. Growth in wireless broadband will help telcos boost their non-voice revenues as uptake of value-added services rises. Im-proved market accessibility should spur further innovation and manufacturing in the sector.

After the 3G and Broadband Wireless Association (BWA) spectrum auction in 2010, operators have been focusing on 3G network rollouts. According to in-dustry estimates, the country had some 20 million 3G subscribers at the end of 2011, which is around 2.2% of the total mobile subscribers. 3G adoption is ex-periencing rapid growth momentum as more networks are deployed, coverage and performance improve, and hardware and service costs continue to fall. Apart

suitable competitive response to increas-ing industry competition from new en-trants and substitute services.

Mobile music, games and mobile social networking are among the most popular content services, used by ap-proximately two-thirds of mobile phone owners among our sample. Chinese re-spondents were significantly more likely to regularly use games and music ser-vices than respondents in the other survey countries, while Indonesian respondents were much more likely to use mobile so-cial networking services.

Mobile financial services – ranging from airtime top-up to bill payments, do-mestic money transfer and remittances – are also booming in emerging Asia-Pa-cific. Among those taking the survey who used their phones for non-voice services, 65% claim to use their phones for mobile banking, 51% used mobile payments and

from 3G, CDMA operators have been actively deploying EVDO networks. Frost & Sullivan estimates that the coun-try had around 5.35 million EVDO sub-scribers last year.

A number of factors are propelling us toward a world of ubiquitous connectiv-ity, and mobile technology is undoubted-ly going to play an even larger role in its creation. Challenges with fixed broad-band, including higher costs compared to wireless technologies, reduced time to market, increased reach, availability of low-cost smart devices and innova-tive content/applications will all be key drivers for the rapid adoption of mobile broadband in the country.

However, a few limitations exist around spectrum, affordable devices and availability of localized, relevant and in-novative content. With these issues ad-dressed, Frost & Sullivan expects mobile broadband subscribers to reach 365 mil-lion by 2017.

Mobile broadband is likely to be the primary medium through which major-

47% used mobile commerce services. The latter varied significantly by country: less than a quarter (24%) of our respond-ents in Indonesia use mobile commerce services, for example.

However, mobile operators may find challenges in gaining consumer trust with regard to banking and transactions since consumers view known online players such as Google as more secure holders of personal data. Respondents were more likely to trust their bank or Google with their personal information than their mo-bile operator. The challenge for Asian op-erators will be to understand these evolv-ing consumer behaviors and to adapt their service propositions to deliver a compel-ling consumer experience.

The 4,000 respondents were consum-ers with internet connectivity (at home, work or via an internet café or kiosk) liv-ing in urban or suburban areas. Q

ity of India’s population will access the internet in coming years. While 3G will remain the prime driver of the region’s mobile broadband adoption, LTE is ex-pected to open up new possibilities and will pave the way for next-generation services.

As we move toward a more con-nected society, operators will encounter unprecedented mobile broadband-driven opportunities. Operators need to ensure their networks are capable of handling the market demand. Quality of service and service differentiation will be the primary drivers in sustaining market mo-mentum. Adequate partnerships with the key stakeholders are essential and new business models will need to be explored and fine-tuned. Q

Abhishek Chauhan is a senior consultant for Frost & Sullivan’s ICT practice, South Asia & Middle East

Survey reveals strong demand for mobile content and apps, and high levels of trust in mobile operators, among Asia’s “connected consumers”

Facebook usage in India

Source: Nielsen and Informate

briefs12 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

A 26-country survey of online consumers aged 16 to 64 years by Ipsos highlights the im-portance of the segment in the growth and development of the digital music market.

Half of Asia-Pacific re-spondents had listened to music and/or watched music videos on social networking sites in the past 30 days.

The survey of some 20,000 respondents also found that consumers in Asia Pacific have a huge appetite for social net-working and digital music, with 35% of them having posted and/or shared music or music videos

on social networking sites in the past month, compared to 31% globally.

“It’s clear that music is a passion in Asia, and it has gone social,” noted Steve Garton, managing director of MediaCT Greater China at Ipsos.

The research shows that Asians are more willing to pay for digital music than the global average, with 30% of Indians claiming to have done so in or-der to download a music track, followed by 24% in South Ko-rea and 20% in Indonesia, surg-ing ahead of the global average of 14%. Q

Asia leads global digital music consumption

India’s Android users ‘like’ Facebook app

Dislikes about mobile shopping sites

Social networking has been insanely popular among In-dia’s mobile base even before smartphone adoption began to take off in the country. And it remains a hot property for In-dia’s Android smartphone users – and especially the Facebook app, which is far stickier than the website itself.

Figures released at the end of May by Nielsen and Infor-mate found that 93% of An-

droid users in India use social networking, either via apps or websites (only search is more popular). Perhaps unsurprising-ly, Facebook is by far the most popular social network (used by 88% of Android users), with Google Plus a very distant sec-ond (17%) and Twitter third (13%). And while there’s some overlap in service usage, one in three Android owners use Face-book exclusively.

One finding of note is that the Facebook app is not only more popular than the website, but also a far stickier experi-ence. According to the survey, Android users spend 17 days out of the month using the app (compared to nine days per month for the site), and use it for around 12 minutes per day. Website users only click about two pages per day. Q

Difficult to search for products 60.6%

Not enough images 41.3%

Slow to load pages 32.5%

Worries about security 24.4%

Few items for sale 17.5%

Difficult to understand how to use the site 10.0%

Insufficient personalization features 6.9%

Difficult to understand how to buy stuff 5.6%

Others 16.3%Source: goo research

Japanese m-commerce hampered by discoverability issuesIt probably comes as no surprise that m-commerce is fairly popu-lar in Japan. According to a sur-vey last month from Japanese mobile monitor group Goo Re-search, 63% of respondents said they’ve used a smartphone or mobile phone for online shop-ping, although just under 13% do so frequently. A little over 27% said they do m-commerce “sometimes” and almost 23% “once or twice”.

The good news is that of those who have used mobiles for online shopping, over 76% found it a satisfactory experi-

ence. However, of the ones that didn’t, the biggest complaint (60.6%) was that it was too dif-ficult to search for products. Another major gripe (41.3%) is that they could not find enough images of the products.

Security also figured into the findings, with just under 25% expressing security con-cerns. However, slow-loading pages ranked somewhat higher at 32.5%.

Some demographic info: 61% of respondents were fe-male, and 63% of all respond-ents were in their 20s and 30s. Q

iPhone customers use more data than any other smartphone us-ers and account for 80% of the top 10% of heaviest data users, according to a report from An-alysys Mason.

Of those smartphone con-sumers who are in the 70th percentile or above in terms of data usage, iPhone users ap-pear more than three times as frequently as the next most data-hungry consumer segment – those who have Android on

HTC devices.This is based on data de-

rived from Arbitron Mobile’s on-device monitoring app that provided access to the smart-phone behavior of more than 1,000 panelists for two months in the US, UK, France, Germa-ny and Spain.

Analysys Mason said the high usage at the top end of the user base means that average monthly smartphone data traffic levels – which stood at 807 MB

per month for the panel – are 3.5 times higher than median data traffic levels generated by individual users (221 MB per month).

Nearly one million unique apps are available globally, but the report found that each pan-elist used an average of only 32.6 add-on apps during the two-month observation period. Of those apps, 47% were used only once. Q

iPhone users most data-hungry

Don Sambandaraksa

Zinwave, a maker of in-build-ing wireless antennas, claims to be demonstrating an indus-try first in distributed antenna systems (DAS) at the Commu-nicAsia2012 Summit.

The firm is showcasing a wideband TDD/FDD DAS that

allows telcos to deploy anten-nas throughout buildings. The firm states the active system is unique by combining wideband operation in the 150-MHz to 2.7-GHz range with FDD and TDD technologies, which Zin-wave says makes the antennas future proof.

“Most active DAS systems

can do only FDD. We maintain isolation between receive and transmit by putting in a circuit so transmit is always avail-able,” explains Colin Abrey, international president of Zin-wave.

The firm is one of 21 com-panies at the UK pavilion at CommunicAsia2012, which is

backed by ICT trade associa-tion UK Trade and Investment through Intellect. The stand features niche engineering spe-cialists, operator-billing solu-tion providers, and even a mo-bile phone maker.

Ruggedized device manu-facturer Seals is demonstrat-ing a range of units compliant

with stringent US IP-67 and IP-68 standards for dust, vi-bration and shock, and water resistance. Special features of the devices include the abil-ity to send the user’s current GPS position to five predefined numbers at the push of one but-ton. Q

Nomadesk is pitched as the Dropbox for grownups with se-curity and data sovereignty at the forefront.

Peter Geldhof, VP and founder of Nomadesk, ex-plained how features such as remote swipe to destroy data if a device is lost and added se-curity are making the product popular among professionals who do not trust their confiden-tial information to the public cloud.

The system can be de-

ployed both as a pure SaaS cloud offering from the com-pany’s own data center in Swit-zerland, or as is increasingly popular, through a local partner in-country so that data never leaves the jurisdiction.

Asked if the US Patriot Act was a factor, Geldhof said that while that was a key driver, the primary allure is the software security features that resonate with CIOs. Many of his users are law firms, consultants and even the Flemish parliament.

Geldhof said that the Flan-ders region in Belgium where his company is based is famous for innovation. With no natural resources to speak of, software is becoming more and more important. Founded in 2004, Nomadesk now has 25 employ-ees an office in Texas, and just opened an office in Singapore this month as part of a focus on gaining access to markets across Southeast Asia. QBooth: BS2-07

BlinkMobile has launched an international language version of its mobility platform.

The company’s MEAP (Mobile Enterprise Application Platform) is an APAC-specific cloud-based solution that allows enterprises to design, build, de-ploy and manage all types of mobile services for internal and external users.

The platform enables its partners and customers to cre-

ate mobile-enabled applications and HTML5-based web apps in their own language and charac-ter set.

In the past 12 months, the company has expanded its re-seller partner network across Australia, New Zealand and Southeast Asia and is looking for additional partners in the re-gion. QBooth: BN2-02

AVer Information is showcas-ing its new VCBridge, which it claims is the industry’s first de-vice to incorporate Skype vid-eo calls directly into an H.323 multipoint video conference.

“We offer a direct con-nection device between high-quality corporate H.323 video conferencing systems and the

personal video calls offered by Skype,” said AVer president James Chang. “With VC-Sky-pe, simple seamless integra-tion requires no extra servers, no extra software and no extra fees, just our VCBridge and HVC series video conferencing system.” QBooth: 1B3-07

Bechtel Australia has selected Inmarsat to provide the tele-coms systems for the Australia Pacific LNG facility on Curtis Island in Gladstone.

Inmarsat’s engineering and integrations services group will design and install the telecoms,

video surveillance, intrusion detection and access control systems. Bechtel is the engi-neering, procurement and con-struction management contrac-tor of the facility. QBooth: 1S2-01

Zinwave claims dual-mode DAS first

BlinkMobile expands language platform

Cloud-based storage for grownups

AVer integrates Skype into video conferenceing

Inmarsat wins contract for LNG facility

A DAY AT THE RACES: Booth assistants Felicia Lim [left] and Wen Ching Toy hand out literature on Tata Communications’ Video Connect solution to guarantee high-quality video delivery worldwide. Also, for the price of a namecard, you can have your photo taken pretending to be at a F1 race. [1V2-01]

Latest news14 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

...OVerNIghT. WIre...AU corruption officials get interception powersAustralian parliament has passed new legislation to give authorities from more states the power to intercept communications to help fight corruption among public officials. The new rules will allow agencies from Victoria and South Australia to obtain communications interception warrants, and use the data gathered to prosecute. This brings the states in line with others including New South Wales, Queensland and Western Australia, which already have these powers. In addition, Victoria’s Office of Police Integrity will be replaced by the new Broad-Based Anti-Corruption Commission for cases involving all public officials in the state.

Enterprise application software growth slowingresearch firm gartner has cut its forecast for worldwide growth in enterprise application software spending this year to 4.5%, from 5% previously. The analysts now expect total spending for the year of $115.2 billion. The turbulent global markets are impacting enterprises’ spending, and the full impact of the economic uncertainty on enterprise application spending may not be clear until the second half of the year. Spending will be concentrated on business intelligence, CrM, enterprise resource planning, digital content creation and supply chain management. As businesses increasingly concentrate on managing costs, spending habits are shifting from software “mega-suites” to optimizing costs by deploying multiple single services.

Data arms race already lost: KPMGKPMg has urged businesses to stop trying to compile more and more data on their customers, and instead concentrate on what to do with the data they have available. Businesses appear intent on fighting a “data arms race” when this war has already been lost, KPMg head of BI eddie Short said. Amazon, google and Facebook already know more about most companies’ customers than they do themselves, and businesses cannot hope to catch up. The real challenge is creating data-driven processes to unlock the value that huge amounts of data can bring.

ERM apps market slowing to steady growthThe enterprise resource management (erM) software market is slowing to a pace of steady growth, after leaping ahead last year. IDC estimates that erM applications sales grew 11.9% in 2011, with the first half stronger than the second half. But the researchers now expect growth to fall back to an average of single-digit rates across all regions. But a few of the functional categories of erM tools, including human capital management and portfolio management, outperformed the wider market in 2011 and are poised to continue to do so in the years to come.

Data center equipment revenue grows 17%global revenue from data center network equipment climbed 17% year-on-year to $2.2 billion in the first quarter, Infonetics estimates. But revenue fell 6% from a strong fourth quarter, with WAN optimization appliance revenue sinking an even further 20%. APAC saw the strongest sequential gain in revenues, but is still catching up to North America, which accounts for nearly half of the global market. Cisco retained its commanding market share lead, while F5 and hP remain neck-and-neck for second place.

1-in-3 Gen Y workers would break no-BYOD policyMore than one in three generation Y employees admit that they would contravene a corporate IT policy that forbids BYOD. A survey conducted by Vision Critical for network security vendor Fortinet shows that 74% of respondents report already using their own devices at work, with 55% viewing this as a workplace right. The primary draw of using their own devices is the ability to access applications including social media and private communications. Willingness to break corporate restrictions varied among the 15 countries surveyed, with 66% of Indian respondents indicating they have or would contravene an anti-BYOD policy.

Singapore is ranked third, after Australia and Japan, in terms of cloud adop-tion in the Asia-Pacific region, according to a study commissioned by the Infocomm Development Authority (IDA) of Singapore.

Already, 50% of businesses with internet connection have adopted software-as-a-service (SaaS) and by 2015, one-third of all businesses in Singapore will have adopted SaaS, representing a compound annual growth rate (CAGR) of 20%.

With Singapore emerging as a regional data center hub for both public and private cloud solutions, boosted by initiatives such as the Next-Gener-ation Nationwide Broadband Network, infrastructure-as-a-service adoption is expected to grow at a CAGR of about 21%, led mainly by medium-szie and large businesses, the IDA study showed.

The Singapore government itself adopts a multi-prong approach to cloud computing by leveraging on commercially available public clouds as well as implementing a private government cloud or the G-Cloud, sched-uled to be ready for deployment by end of this year.

SingTel has won the tender to provide cloud-computing resources to the whole-of-government to address the different levels of security and govern-ance requirements for five years with an option to extend for another five years.

“Through G-Cloud, government agencies can procure cloud services easily to deliver government services securely and quickly on demand, scaling up and down rapidly to cater to changing workloads, resulting in increased agility,” said Ronnie Tay, CEO of IDA. “It will be a platform for innovation where agencies can leverage on the G-cloud as a test-bed to pilot new and innovative applications for a small group of users without up-front cost and asset ownership.”

Public cloud service providers are qualified for use by ministries and government agencies through cloud services bulk tenders. In December 2011, for instance, six public cloud service providers – aZaaS (with Micro-soft Azure), CrimsonLogic (with ClearManage), NewMedia Express, PTC System (S) Pte Ltd, SingTel and StarHub – were awarded the bulk tender for a period of two years with the option to extend for another year.

“A second period bulk tender initiative, known as EnVision, was estab-lished for the supply of cloud-based video hosting and streaming services using the utility pricing model to ministries, statutory boards, organs of state and participating entities,” said Tay. “Currently, there are a total of 20 government agencies using EnVision for their corporate events, public education and information.”

IDA has also launched a call for Cloud Computing Proposals, its fifth since 2010. “Revolution Analytics will provide both expertise and ad-vanced analytics software to enable participants to work on and solve big data problems,” said Tay. “Such support will be available for both Hadoop and high performance computing cloud platforms running on the Alatum cloud infrastructure.”

IDA’s four earlier calls have led to 57 projects being awarded cloud resources to undertake test-bedding, proofs-of-concept and research. Some of the awardees include the Building & Construction Authority (BCA), In-stitute for Infocomm Research, iTwin Inc. and m9 Tech Solutions.

Meanwhile, IDA will be calling for applications under the SaaS Enable-ment Program (SEP) for Building Information Modeling (BIM) and related software for the architecture, engineering and construction community. The move is aligned to the BCA’s mandate for e-submissions of all building plans by 2015. Subscription-based, SaaS-enabled BIM software will lower the barriers for adoption. Q

Singapore firms are early cloud adopters

Latest newsCommuniCAsiA2012 DAily • www.teLecomasia.net 22 June 2012 • 15

Enterprise Innovation editors

TO 100G AND BEYOND: David Huang, network product PON marketing manager for FiberHome, breaks down the roadmap for boosting fiber-optic technologies from 100G well into the terabit range. [BK4-01]

Latest news16 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

High-performance, 3-stream access pointRuckus Wireless announced what it claims is the indus-try’s highest capacity three-stream 802.11n smart Wi-Fi access point for carriers and enterprises.

The ZoneFlex 7982 dual-band access point is equipped with a dual-polarized adaptive antenna array, which allows the simultaneous operation of adaptive antenna selection and transmit beamforming to deliver up to 9dB of signal-to-interference and noise (SINR) improvement and up to 15dB of interference mitiga-tion.

Designed for high-traffic locations such as hotspots, airports, stadiums, schools, hotels and public venues, the access point is capable of supporting up to 500 con-current clients, offering a 2x to 4x increase in perfor-mance and range, and a 4dB improvement in receive sensitivity over alternative access points.

When used with maximal ratio combining (MRC), a method where more receivers are used to gather sig-nals from each channel and add them together to get the best result, the use of polarization diversity can yield an addition 4dB of effective receive sensitivity. By com-bining MRC with polarization diversity, the ZoneFlex 7982 is able to capture the full signal of mobile devices even as they vary their orientation. QBooth: BL3-01

TelstraClear deploys IP voice networkNew Zealand’s TelstraClear has deployed Genband’s advanced portfolio to transform to an IP-based voice network.

The deployment was part of a comprehensive net-work transformation project to enable IP unified com-

munications services for residential customers, IP in-terconnect between national and international carriers, and IP-based PBXs for enterprise and government.

The solution is powered by Genband’s converged IP softswitch and communications application server. QBooth: BL3-12

Hanoi Telecom launches CE servicesHanoi Telecom is using BTI System’s Carrier Ethernet solution to launch services to businesses in 25 cities in Vietnam. The carrier is targeting the financial services, government, manufacturing and ICT sectors.

Hanoi Telecom deployed BTI’s carrier-grade, MEF-certified 700 Series with the proNX service manager. QBooth: BH3-01

Asia Broadcast Satellite (ABS) has selected Kratos Integral Systems International to pro-vide a command and control systems for the ABS-2 satellite.

The solution includes Kra-tos’ EPOCH Integrated Product

Suite (IPS) Fleet Management System as well as the Monics carrier monitoring system from SAT Corp, also a Kratos com-pany.

Kratos will provide the pri-mary and backup satellite com-

mand and control system to support the ABS-2 satellite with the option to expand the system to support the ABS-1 satellite. ABS-2 is a Space Systems/Loral 1300 satellite under con-struction. ABS-1 is an on-orbit

Lockheed Martin A2100AX satellite.

In addition to command and control capabilities, the solution covers flight dynamics and exe-cutable procedures, displays, as well as carrier signal monitor-

ing to support both satellite bus and payload operations.

EPOCH IPS is used to con-trol more than 75% of these types of satellites currently in operation across the globe. QBooth: 1R3-01

ABS selects Kratos control system

exhibitor briefs

SpeedCast completes Indonesia backhaul schemeAsia-Pacific satellite operator SpeedCast claims to have cut the cost of bandwidth in Indo-nesia after completing a major backhaul project covering 40 sites along with partner PT AJN Solusindo (AJN).

The multi-billion dollar contract saw the firm deploy its CelCast cellular backhaul product, which is being used in conjunction with modems from satellite bandwidth op-

timization firm Comtech EF Data. The resulting cellular backhaul network is now be-ing offered as a managed service to carriers looking to upgrade their 2G and 3G networks, and is designed to maintain strict service level agreements already in place between the nation’s carriers.

SpeedCast chief Pierre-Jean Beylier says the firm’s ability “to finance large-scale

projects” was a key part in winning the contract. He states the collaboration with Comtech allows it to deliver “improved service and cost savings” to customers.

Widhy Nugroho S, presi-dent of AJN, says the partner-ships are allowing the firm to deliver “richer and more di-versified services.” QBooth: 1U2-01

“IDA expands AMPlify program” from page 1...

phase, and this has expanded to 100 developers and 150 students.

IDA is now extending the program from its initial focus on start-ups down to the undergrad-uate level.

Khaw said that it was important to foster an education system that produces graduates which

match the needs of the mobile application devel-opment sector.

He said IDA AMPlify has worked with com-panies such as UPS, Motorola Healthcare and Citibank global transaction services over the last year, matching them with local developers to de-velop unique solutions. Q

...CommunicAsia2012 Summit...

John C. Tanner

Telcos looking at various ways to shore up their fading sub-scription business models with new revenue streams should use them to decrease depend-ence on the “fraud” of data roaming revenues, an industry executive said.

A panel of operator CEOs at the CommunicAsia2012 Summit spent time discussing various models they were ex-ploring, but Packet One Net-works CEO Michael Lai said that as operators generate new revenues, they should use the opportunity to stop relying on inflated roaming charges as a

New models should help telcos kick roaming addiction

dependable cash cow. “Data roaming is a form of

fraud,” Lai said. “No one wants to pay ten times more to use the same services when they’re overseas.”

Lai insisted there was more money in new opportunities such as M2M services than from data roaming. “We need to look at new ways to make that money, not from data roaming.”

On the same panel, asked about emerging business mod-el opportunities, Ahmad Azhar, CEO of Telekom Malaysia subsidiary VADS, said policy control and rating based on the type of traffic going through

the network “is one thing that we think will play a bigger role” as well as revenue-shar-ing models.

Idris Vasi, CEO of Brunei operator DST, named m-com-merce as a major opportunity, particularly for telcos that look beyond obvious apps like inter-national remittance payments and online purchases.

“A lot of operators are looking at that to some degree or other,” he said. “In Brunei, we’re working with the Depart-ment Of Electrical Services for prepaid meters where you can do top-ups. We can provide these services to utilities and government ministries.” Q

“TeLCOS MUST BeCOMe OTT ‘toolbox’ to survive” from page 1...

highlights for Day Four: Friday, June 22

Mobile Marketing Strategies Workshop9.00am – 12.30pmLooking for the next big idea to show your advertising clients? Selling Mobile Advertising shows you the key strategies and knowledge you need to attract new revenue through mobile advertising sales.

This workshop will be led by The Mobile Marketing Association, and the workshop contains expert mobile selling advice from some of the leading companies and mobile sales people in the industry. You’ll also see examples of mobile advertising campaigns and solution-selling models that deliver results for advertising buyers and revenue for sellers.

Key Takeaways• Anunderstandingofthemobilemediamarketplace• Whatbuyerssayaboutmobilesalespeople• Overcomingobjectionsfrommobilebuyers• Theuniquesellingbenefitsofmobilemedia• Howtosellmobileasasolutiontoadvertisingproblems• Howtostructureamobilesalesteam• Howtoattractdigitalbudgets,traditionalbudgets,andmobilebudgets• Howtoactivateengagingmobileexperienceswithmobileadvertising

space• Howtocreateamobilesalespresentation• HowtorespondtoRFPswithmobilesolutions

Workshop Leaders:rohit Dadwal, Managing Director, Asia Pacific; Mobile Marketing AssociationCraig Law-Smith, Director, Strategy and Business Development, Asia Pacific, AmobeeArthur r. Policarpio, head, Mobext, Asia-PacificOliver Palmer, Co-Founder, head of Innovation, TigerspikeStewart hunter, VP Business Development, Somo

Mobile Security Workshop9.00am – 12.30pmSecuring and Managing Mobile Communications as Smartphones and Tab-lets Flood your Organization

What to expect from this workshop:• Globaltrendsandsecuritystrategiesformobility,BYODandconsumeri-

zation today• 2011inReview:MobileMalware• HowBigwilltheAndroidMalwareThreatBein2012&Beyond?• HackingmobiledevicesLIVE!• SecureMobileDeviceManagement(S-MDM)forenterprises• Successstoriesandusecases

Agenda:Management and Security Trends and Strategies for Mobile Communicationsron Clarkson, VP of Mobility, Trend Microhacking Mobile Devicesrik Ferguson, Director of Security research & Communication, Trend Micro

Managing and Securing Mobile Devices (45 mins)Ken Low, Director of enterprise Security, Asia Pacific, Trend Micro

Mobile Device Management & Security – A Technical demonstration (45 mins)Ng Cheng Luh, Senior Technical Consultant, Trend Micro

For complete programme, visit www.communicasia.com

Mobile operators need to start developing a smart-pipe strat-egy to differentiate themselves and address the growing threat from over-the-top (OTT) play-ers.

To take back control from the OTT giants and gain a sig-nificant slice of the mobile pay-ments markets for example, SLA Mobile CEO Nic Stirk said operators need to move to direct operator billing.

The mobile payments mar-ket in Asia Pacific is forecast to be worth $267 billion by 2016.

“Rather than take the crumbs left by the OTT play-ers, a strategy of monetizing network assets needs to be on the agenda of every operator’s board,” Stirk told an audience at the CommunicAsia Summit.

Direct operator billing (DOB) should be the starting point of such a strategy. “Opera-tors have many assets that can be monetized, and DOB is sim-ply the stepping-stone to greater things in terms of differentiat-ing themselves against the OTT players,” he said.

Operators need to disrupt the current value chain by creating a vibrant ecosystem in which revenue is generated from a two-sided business model.

He explained that the key to creating sustainability is for operators to have direct engage-ment with merchants and sug-gested that some operators may have the capability and resourc-es to do this themselves. If not, they should partner with a tech-nology and business company that has the ability to think and behave like an operator. Q

DOB – A stepping-stone to bigger things

summit18 • 22 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

nection for a streaming video provider, but in reality they don’t need that. The web guys have tricks to get around the fact that our network is a bit shoddy for their purposes.”

To that end, telcos need to stop telling OTT players how to use their network and transform it into a tool they can use their own way, McDonald said. “We do have some core assets that can play a role in all this. We can build APIs that help them

use our network the way that makes sense to them.”

McDonald admitted that some telcos are reluctant to share APIs because they see it as a crucial business asset, “but the truth is they don’t have the skills sets to capitalize on it that way.”

McDonald advised telcos to focus on their core assets and capabilities, develop a simple and open API and become a comprehensive consulting firm

for OTT developers to help in-tegrate them into their network capabilities.

“We need to leverage OTT developers for innovation,” he said. “Telcos can develop their own OTT services, but it’s more likely that they’ll piggyback on [OTT players’] knowledge of the webscape and users, and be-come a toolbox so the next gen-eration can build on what we’ve done.” Q