The Trade Street Journal - Volume 12

THE TRADE STREET

TradebankFortifies

Your Efforts

UNITED STATES • VOL 12, 2011JOURNALTHE TRADE STREET

To Succeed

TradebankFortifies

Your EffortsTo Succeed

In this issue...IndexSpeaking From ExperienceA Tradebank Broker Replies Rebecca Harless, Tradebank of Tri-Cities2010 National Trade Volume Awards2010 National Sales Awards2010 National Excellence AwardsmyTradebank.comAuthorizationsTradebank Escrow Expanding Your Barter Know-HowThe Tradebank Experience - Helping Each Other SucceedWelcome New Clients National Franchise Opportunities

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The Trade Street Journal™Published by Tradebank International, Inc.

Executive Editor TODD GERRY Writer and Trade Editor MARCY S. YAFFE

Creative Editor BRENDA L. JAMESONGraphic Design BRENDA L. JAMESONPrinter FIDELITY OFFSET PRINTING

Mailing VIP PERSONALIZED COMMUNICATIONS

© 2011 Tradebank International, Inc.

Page 6, 2010 National Sales Awards

Page 5, 2010 National Trade Volume Awards

Page 4, A Broker Replies - Rebecca Harless, Tradebank of Tri-Cities

Pages 7, 2010 National Excellence Awards

Page 6, 2010 National Sales Awards

Page 5, 2010 National Trade Volume Awards

Pages 7, 2010 National Excellence Awards

JOURNAL UNITED STATES • VOL 12, 2011

THE TRADE STREETJOURNAL

The Trade STreeT Journal • Volume 12 • 2

We often speak of the “dollars and sense” of barter, additional revenue provided by new customers that equates to improved cash flow. It’s a simple concept that makes a positive impact on the businesses and lives of those who utilize the barter opportunity to its fullest potential. The dollar benefits are tangible.

The intangible side of barter can be equally valuable, just harder to quantify. Some of the strongest business and friendship bonds have been formed from initial contact through trading. Tradebank clients connect in order to share experiences, learn from one another and ensure they are not missing out on any profitable opportunities. There is an intrisic fellowship that develops amongst clients.

Think about it, when you do business with another Tradebank client, most often the conversation is not limited to the details of the transaction; it takes the dialogue to the next level. “What do you Trade?” “How long have you been a part of Tradebank?” “How do you spend your dollars?” and similarly engaging discussions which help form new, often long-term relationships. It is an implied part of doing business through Tradebank; Tradebank clients are on the same team, sharing a common goal to help each other succeed. Business owners support one another with barter as the common denominator above and beyond the client agreement.

Thus, trading relationships foster intense word of mouth discussions above and beyond barter commerce. Positive experiences with other Tradebank clients and their staff lead to future endorsements to friends, family and other contacts. A negative experience goes beyond merely telling others not to do business with a particular company. Clients view poor service, inflated prices or being asked for part cash as a violation of trust; an act of disrespect and disloyalty.

Speaking From Experienceby Marcy S. Yaffe

Fortunately, there are far more business owners with integrity and commonality of purpose who are part of Tradebank than not. In the isolated instances when something does go wrong, it proves most likely to be a miscommunication or misunderstood expectations rather than any malicious intent. We can always re-educate.

In order to preserve these valuable relationships we must be mindful of the full scope of the advantages of working together. We are here to help each other succeed. It is the sense of fellowship in Tradebank that reinforces the dollars.

Marcy S. Yaffe is the Vice President of Trade and National Training Director of Tradebank International. She has over 26 years’ experience brokering barter transactions. Contact [email protected] or 888.568.5680 ext 118.


Dollars rather than cash.

Referrals also play a key role in the success of Tradebank and for the success of our business owners. Each referral provides more trading opportunities for everyone. Not only that, but many of our clients refer us to business owners who provide the goods and services they want to buy. Recently clients here have been able to pay for a new roof on their business, replaced floors, had routine cleaning done, their carpets cleaned, windows cleaned, and even purchased advertisement for their business using Tradebank Dollars with people who joined Tradebank based on a referral. And each of those new clients received sales they wouldn’t have made if not for Tradebank. These are just a couple of the things that business owners who are not a part of Tradebank have had to pay cash for or eliminate in order to reduce their cash spending.

While I am working every day to help our clients succeed, I also see that Tradebank clients seem to bond together as a team to make sure that each one of our businesses have success within Tradebank. It’s kind of like the old saying “You scratch my back, I’ll scratch yours!” That’s what we do for one another when we facilitate trades; we are giving that business owner the opportunity to preserve their cash flow and have not only “success” but to be able to say they “succeeded” while in the process!

by Marcy S. Yaffe

A Tradebank Broker Replies

Rebecca Harless is the Tradebank Broker for Tradebank of Tri-Cities in Tennessee

MY: Rebecca, you have facilitated millions and millions of dollars in Tradebank transactions in the four years you have been a Tradebank Broker. In addition to the obvious benefits of new business and improved cashflow, how do you see Tradebank being instrumental in helping businesses succeed?

RH: Over the past several years our region has experienced steady growth as we have added many new clients and increased trading opportunities for them as well. A business owner’s goal is to always have success. Tradebank gives business owners the tools they need to help their businesses grow and be successful. Tradebank clients have a competitive advantage over other business owners who are not part of Tradebank. For example, bringing in a higher volume of cash customers is critical for a business’ success and advertising can be instrumental in achieving success in today’s economy. Tradebank clients are able to choose from many different avenues of advertising and promotion for their business and pay for it using Tradebank


Million Dollar Club

Million Dollar Circle

MILLION DOLLAR CLUB (Offices With Over One Million Dollars in Tradebank Volume)

Tradebank of AtlantaTradebank of ChattanoogaTradebank of ColumbusTradebank of GreenvilleTradebank of KnoxvilleTradebank of Nashville Tradebank of OrlandoTradebank of Tri CitiesTradebank of Wichita

SILVER AWARDFaythe Willis, CTB

Tradebank of Atlanta

BRONZE AWARDVanessa Caja, CTB

Tradebank of Knoxville

TOP TRADERPam Cheanult, CTB

Tradebank of Nashville

MILLION DOLLAR CIRCLE(Individual Tradebank Brokers With Over One Million Dollars in Tradebank Volume)

Faythe Willis, CTB - Tradebank of AtlantaCynthia Sasseen - Tradebank of ChattanoogaDeanna Spencer - Tradebank of ColumbusVanessa Caja, CTB - Tradebank of Knoxville Connie Caple, CTB - Tradebank of KnoxvilleTonya Wilde - Tradebank of KnoxvillePam Cheanult, CTB - Tradebank of NashvilleJacquie Oliver - Tradebank of OrlandoRebecca Harless - Tradebank of Tri-CitiesTrudy Schott, CTB - Tradebank of Wichita

One Million Plus


SILVER AWARDKyle Walters


BRONZE AWARDSindo Mayor

Tradebank of Charlotte

CENTURY CLUB (Offices With Over One Hundred

New Account Sales)

Tradebank of AtlantaTradebank of CharlotteTradebank of KnoxvilleTradebank of Nashville Tradebank of Orlando

TOP GUNTait Carson

Tradebank of Orlando


ACE AWARDAshby Green


PRESIDENT’S CUPKyle Walters & Ashby Green


ROB VERKAIK MENTOR AWARDNick Baumgartner

Tradebank of Topeka

IN RECOGNITION OF EXTRAORDINARY VISION, DEDICATION AND COMMITMENT

IN THE CONTINUED DEVELOPMENT OF TRADEBANK USA.

IN RECOGNITION OF AN OUTSTANDING LEVEL OF EXCELLENCE ACHIEVED IN THE

OPERATION OF A REGIONAL OFFICE OF TRADEBANK USA.

ROB VERKAIK AWARD PRESENTED IN RECOGNITION OF SERVICE TO TRADEBANK IN ADDITION TO HELPING OTHERS WITHIN THE

COMMUNITY REACH THEIR FULL POTENTIAL.


After you log into myTradebank.com:

Use the drop down menu for either an online or printed directory.

Keyword: Enter a general description of the good or service you are looking to locate. Avoid plurals.

Region: Search for goods and services both in your region and in other Tradebank regions.

Search Goods and Services by:

Company Name KeywordRegionNear MeVisitor Guide

Visitor Guide: When traveling to another region you can identify Tradebank clients in that region who have goods and services you may find useful.

Near Me: Use the address in your Client Profile, or add a new address and search for Tradebank clients within a 5 to 50 mile radius.

myTradebank.com

Who Are You? Your Client Profile is your identity on myTradebank.com. Log on to myTradebank.com and review your profile. It is what others see about your business. Are the products and services you trade up-to-date and informative? Do you give clients a reason to do business with you rather than spend cash with your competitors? Have you included all the key words that are associated with what you do so your company appears in the client directories properly?

Be sure to add:

KeywordsWhat You TradeTrading ContactsHours of OperationService AreaOther Pertinent Details

How Do I Find Trading Partners?


The Tradebank authorization number is issued when funds are transferred from the buyer’s account into the seller’s account. The seller obtains authorization at the point-of-sale. It is the seller’s responsibility to ask the buyer for their 16-digit account number. For buyers, providing that account number conveys that the buyer is in agreement and accepts the terms of the transaction and is authorizing the transfer of funds. Your 16-digit account number is for buying purposes only. Only those authorized to make purchases on your account should have access to your account number. When you are on the selling side of the transaction, please use your merchant number. Your merchant number enables funds to be deposited into your Tradebank account but not withdrawn.

Authorizations

What you will need to obtain an authorization number:

Seller’s Merchant Number: Provided to seller during orientation and in the welcome packet. We suggest the merchant number be posted near the cash register (or payment station).

Buyer’s Account Number/Expiration Date: Obtained from the buyer’s Tradebank card.

Description: Can be a detailed description, a generic description or an invoice and/or purchase order number. The description entered will show on both the buyer’s and seller’s monthly Tradebank statement.

How to transfer funds and obtain the authorization number:

Only the seller is able to obtain an authorization for a Tradebank transaction. There are several ways for the seller to process a transaction and obtain an authorization:

Securing funds through Escrow is necessary for all transactions that are not completed at point-of-sale.

• Online at tradebank.com under Authorize• Under the Account Services tab at

myTradebank.com• By calling (800) 899.8111 for the automated

authorization center


Examples of when funds should be placed in Escrow:

• All construction work• Printing• Vehicle repairs• Advertising• Extended contracts• Painting• Anything that is not

delivered at time of sale

Escrow should be used for all transactions that are not completed at the time of sale. Escrow freezes the funds in the buyer’s account on behalf of the seller, but funds are not transferred until satisfactory delivery of the product or service from the seller.

Escrow lets the seller know the funds are available for the transaction and will be available to be transferred once the transaction is complete. Escrow also protects the buyer from pre-paying for work not yet performed.

To place funds in Escrow contact your local Tradebank Broker.

Tradebank Escrow OffersProtection to BothBuyer and Seller


EXPANDING YOURBARTER KNOW-HOW

• Continually review what is for sale throughout the Tradebank network from the Classifieds and Tradeflashes from your region and other regions. What can you purchase through Tradebank that you can parlay into something else of value to you. (For a refresher course on the true power of trading, view the Utube video OneRedPaperClip ABC 20/20, the story of a young man who, through a series of transactions, traded a red paperclip for a house.)

• Be flexible and open minded.That means letting your Tradebank Broker and Regional Owner know what it is you want to accomplish rather than a requesting a specific busines, item or service.

• Be willing to “seize the opportunity” to buy or sell something when the opportunity presents itself. Never was there a more accurate application of “when you snooze you lose” than when bartering. The flip side of that is also applicable. Be patient when you are looking for something. What may not be available today may come along tomorrow as someone else expands their trading.

• First and foremost your business has to be strong enough to barter. The ability to turn a nickel into dime is no doubt advantageous, but you have to have the nickel in order to consider turning it into a dime, quarter or even a dollar. The ideal trader has a business foundation established and is looking for the opportunity to leverage what they have in place to reduce overhead expenses and be more prosperous.

• Remember you don’t trade instead of cash, you trade in ADDITION to cash. Once you determine your business is healthy enough to barter, identify the areas where you have excess capacity and room for growth; identify everything you have available to trade.

• Keep your profile and pertinent information updated at myTradebank.com.

• Consider your primary goods and services, as well as any secondary products and services you can trade. What subcategories of business can you offer? Unused warehouse space, graphic design service, consulting, catering, etc. All provide additional purchasing power for you.

• What one-of-a-kind items do you have that can generate additional barter revenue? Coin and stamp collections, equipment, boats, jet skis, vehicles, antiques, shelving, even vacation homes are all excellent sources of “found money” to supplement your on going trading.

• What do you want to purchase? Think in terms of short term and long range planning. What are you spending cash for now that you could be purchasing with Tradebank Dollars? What would you like to purchase but aren’t?

• Keep your Tradebank Broker and Regional Owner updated on what you have and what you want. Each piece of knowledge they know about you adds to their awareness and recognition for future trading possibilities for you and others.

• Promote your business nationwide with advertising in the Trade Street Journal and post items you are looking for on the Tradebank Classifieds at myTradebank.com.

• Stay “top of mind” with your Tradebank Broker through emails, personal visits, copies of your newsletters, advertising and phone calls. Participate in networking events.

• Look for what other Tradebank clients want, and try to supply it to them. Review the client directories for potential new customers who may need what you offer. Your Tradebank Broker can introduce you.

• Get to know other Tradebank clients. Find out their interests and objectives and discuss how they can mesh with yours. Establish long term relationships with your Tradebank trading partners. Help each other prosper by cross-marketing products and services.


We are a referral based business. Introductions are a two-way street. We provide you with introductions to new trading opportunities and would like you to do the same for us. Who do you know who owns a company and is in a position to accept new business? Who has what you want? Who do you want as a customer? Who is currently doing business with a competitor and could be doing business with you? Introduce us to them and vice versa. The result will be more trading opportunities for you.

Respect and follow the Tradebank calling statuses of “Client Call Direct” and “Broker Only” as listed in the Client Directories and Visitor Guides in myTradebank.com. Tradebank provides barter services to a diverse group of

business owners offering a myriad of products and services with various methods of distribution. Each requires different methods of client contact. When you see Client Call Direct it means the client wants you to speak to the trading contact listed. When you see Broker Only, that means the client does not want to be contacted directly (via telephone, email or personal visit) by other Tradebank clients and has indicated to Tradebank that they want their Tradebank Broker initiating all trading contact.

It is important to Tradebank that everyone is paid for services rendered. Therefore, Tradebank’s business model is such that our clients only pay their brokerage fees when the trading cycle is complete. This means you have made both a trade sale and purchase. Other barter exchanges ask for payment up front. We want you to profit before paying your brokerage fees.

As defined in your Client Agreement, gratuities paid to restaurant servers must be paid in cash at a minimum of 18%. Generous cash gratuities are also applicable and appreciated in other service industries such as limousine service, massage therapy, hair care, etc.

Tradebank Brokers are not travel agents. The trading opportunities we have are based on our independent relationships with hotels and other accommodations such as time-share owners, private individuals with rental properties and area attractions. Our reservation process is usually done through one or two barter contacts managing the property. Successfully facilitating your travel request requires that you have filled out the Tradebank Travel Request form (found in the Client Library at myTradebank.com) and provide us with a minimum of 48 hours notice. However, many Tradebank clients use barter to fill unsold inventory so each has established their own time frame for advanced booking, which must be considered when making a travel request. (Please consult your Tradebank Broker for specifics.) Posting your travel requests in the WANTED Section of the Tradebank Classifieds on myTradebank.com and working through your Tradebank Broker are your best resources for traveling through Tradebank.

The Tradebank Experience...Helping Each Other Succeed


Sturges Heating & Air ConditioningThe Productivity PeopleThe Silver DinerTLC Dance StudioWomen with Brushes

Atlanta Southeast, GATLC Carpet Care

Atlanta Southwest, GAEco Green Auto Parts

Birmingham, ALAHI Corporate HousingArk Insurance AgencyBamalandCartridge World VestaviaCosta’s BBQDetail Your WayElite Audio Visual & Information TechnologiesJazzi B’s AccessoriesJPRPatera’sQuality InnRamey PaintingRed Mountain Pet SalonSalsarita’sThe Hutch TouchThe Sign Guy

Charlotte, NCAdzZooAMC Elite FitnessBudget Business SolutionsBudokan USA - CharlotteCarolina Moped Delivery ServicesComfort SuitesComfort Suites BlufftonCornerstone ConstructionEyes Eyes BabyGaston Wilson CPA, PAH2O Drying SolutionsHampton Inn & Suites

Holiday Inn ExpressHoliday Inn Express ArrowoodHomewood SuitesHowelling Moon ArtworksKidzart CharlotteKLKish ConsultingLorie McDonnellMedia Arts CollectiveMJ PaintingOC Home ImprovementReign Fine ApparelRev. Jym’s Karaoke & Entertainment ServicesSnapwerxSouthern Charm Gift BasketsTotal Carpet CareTupperwareWS Guitar Lessons

Chattanooga, TN9round Chattanooga Agape ConstructionBy Design Direct MarketingGirls Incorporated of ChattanoogaMarketing 4 UPortofino Pizza ExpressQuality InnSignature Audio SystemsWaye Design Group

Colorado Springs, COAAA Best VacuumCarpet Clearance Warehouse Citystar Group Computer CatsEngine-IUS MarketingFrankie’s Bar & GrillHanson Hot Spring SpasPlato’s ClosetRamada Limited East Airport

UNITED STATES

Athens & NE, GAFive Star Day Cafe

Atlanta Metro. GA4 UR CruiseAnderson Home Inspection & Home ImprovementAround About AcworthASAP FloorsBest Price PlumbingBob Travis, AttorneyBoyles Equipment ServiceBuckhead Bottle BarCheckersCorey Companies, Inc.Daisy DealsFonix EntertainmentGenerations MediaGlass WorldGot Rot? Handyman ServicesGwen’s GourmetHair By MichelleHandy RandyHardright BakeryHollywood CleanersInnovative WoodworksJPR Public RelationsJusta-BarLisa’s Natural Home CleaningLuxor Tile & StoneMadison Self StorageMagic ManMagical Nails & TanMckiever Embroidery & Screen Printing, IncMontgomery and CompanyNanny on DemandNortheast Chiropractic PCNorthfultonshops.comPot Hole ZapperQuestview Church of SDA’sSouthern Sign Systems, Inc.Spehar & Associates,

Tradebank Welcomes New Clients


Tradebank Welcomes New Clients Columbus, GAAlpha Pritchard Restaurant EquipmentBrother’s General StoreCity Market and BakeryDCR SportsPat’s Backwater Steaks & SeafoodSafeguardSugga’sTraci Kuechenmeister

Denver, COA Touch of Class LimousineComprehensive Marketing ServiceDenver MagazineEco Plumbing and Boiler CompanyEnhancement Feng Shui Design InternationalFloors Fixed.comGTD ElectricNewport Coast SecuritiesTal Marketing

Gadsden, ALExtreme CustomsGadget Deal Electronics

Greenville, SCBest Price PrintingFoothills Carpet CareGrease Monkey

Indianapolis, INBiz on Fletcher, Inc.BookItBaby.comWhen Quality Matters Home Improvement

Knoxville, TNCaring Touch Therapeutic MassageFamily’s First Gourmet FoodsGet SlimGigBidHayes Family Dentistry, PC

Innovative RestorationsInvisible Fence of HuntsvilleKNC Distributon GroupLambert Acres Golf CourseMid State Termite & Pest ControlOtt’s Bar B QRNfit Weight ManagementShea Chiropractic, PCSweet P’s Barbeque and Soul HouseThe Stokes GroupWoodlawn Landscaping & Maintenance

Louisville, KYLos Aztecas - ProspectTouch of Relief Massage Therapy

Memphis, TNCiao BellaHollywood DiscoMidtown AcupunctureMister Company

Middle Georgia, GAThe Lawn Ranger

Nashville, TNAuto BrokersBallyhoo ArtsBerger Family ChiropracticCool Water OrthodonticsD. Smith SalonErgobuddy Shoe InsertsExit InFlourgirls Frog King KonfectionsHolland HouseHolmes Pest ControlKundalini Rising YogaMike & Candy WorshamMorgan’s PassionNashville Symphony AssociationRose SculpturesSouthern Billboards The White Orchid

Twisted Sisters ArtWayne Salyers Carpentry

Omaha, NEResponse Catalyst, Inc.

Orlando, FLA.B. Griggs PhotographyAbaco CartwheelsACR ComputersAffordable Signs of ClermontB Sharp DesignBanana Bay Tour CompanyBarney Beard GolfBlack Bass Fishing ResortBlue Zoom! CourierBrazilian Convenience StoreBroward County Chamber of CommerceBryan Griggs Land Care, Inc.C4 ArchitectureCarol’s Clip-N-CarryChristina Brant DavisDress for Success Palm BeachesExpress Garage DoorsFlorida Fountain & Lawn OrnamentsFlorida Golf Central MagazineGene Smith PropertiesGrand Seas ResortMission Inn Resort & ClubNature’s TouchPalms West Chamber of CommerceParenting PlusPreferred Guest ResortsQuantum Integrative HealthRed Eye BBQRobata Japanese SteakhouseSheila Honney, RNSit.Stay.Doggie SpaSpillway Grill and MarinaSuperior Virtual OfficeWRPBiTV


Tri-Cities, TNFun ExpeditionJohnson City Bedding CompanyStairway Solutions

Topeka, KSAfter Hours Computer CareAllureDad The Family ShepardFirekeeper Hood CleaningMassage by TammiQuiznos Subs Soups and SaladsSunflower Fun

Wichita, KSEconomy LockEmbellished FunJH IndustriesQuality Construction & RemodelingRod’s Cooling & HeatingVIA FoneWe Do Windows

Brant-Haldimand-NorfolkHansen’s Hideaway at the Riverbend

EdmontonMy Job Finder Koutouki TavernaStitches Tailor Shop

HaltonFlock MarketingKat Vaillancourt - Floral DesignOakville Windows & Doors

HamiltonCheckers Fun FactoryChocolate TalesFaith Gospel ChurchG.D. High & AssociatesH.M. Courier ServiceMajestic Cleaning & ConstructionMaking $ense BookkeepingMissionFest TorontoSpinning Gear Productions.Sportsxpress HamiltonT.B. Landscape ConstructionWendy’s Yoga StudioMedicine HatRey de ReyesThere She Glows Pampering Service

CANADANiagaraBoston Pizza – GrimsbyCentral Community ChurchFlat Rock CellarsFreedom DevelopmentsHi Tech Window & Door SystemsInnovative Kitchen DesignJohnston Tutorial SchoolNiagara Getaway Wine ToursRunners EdgeTrirae Cleaning Services

PeelSteven J. Wong FilmsTeen Ranch Charity Foundation

Simcoe CountyClear Cut Kitchen & Bath Inc.Steven VanderSchee Embroidery Digitizing

SudburyCanadian Custom TextilesCleaning WaveSRS Smile

TorontoDirect Leap Technologies Inc.

WaterlooColdwell Banker - Lise AndersonFamily MoversSoul Balance


TRADEBANK 1000 Laval Blvd.Lawrenceville, GA 30043

Presorted STD U.S. Postage Paid

Permit No 165 Lilburn, GA

Tradebank Franchise Opportunities Available Tradebank is a leader in the barter industry with a proven track record of success. Barter is both recession proof and timeless. Those with previous barter experience know the value of trading and have an intrinsic desire to continually increase trading opportunities for themselves as well as others. A Tradebank Franchise

Are you or someone you know looking for a new career opportunity?

provides an opportunity to own your own business and be part of one of the fastest growing, most dynamic industries in the world.

The ideal Tradebank franchise owner is someone with previous business ownership experience, deep community roots and the desire to build their own business and control their own destiny.

Todd Gerry, President of Tradebank International Franchising Corporation, announces the availability of franchise opportunities in several key markets throughout the United States including:

For more information on these markets, as well as others that may be available, contact Todd Gerry at 678.533.7119 or email [email protected]. To download the franchise brochure, go to tradebank.com and click on Franchising.

Jacksonville, FL Cincinnati, OH Phoenix, AZ Detroit, MI Chicago, IL Charleston, SC

San Antonio, TX New Orleans, LA Raleigh, NC Kansas City, MO Savannah, GA Montgomery, AL

The Trade Street Journal - Volume 12

Documents

Transcript of The Trade Street Journal - Volume 12