The Secrets of Story telling - Bas van den Beld at Searchlove 2016
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Transcript of The Secrets of Story telling - Bas van den Beld at Searchlove 2016
@basvandenbeld
Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com
The secrets of storytelling
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Speaking, Consulting, Publishing, Training
Searchlove, 2016
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I can’t choose between the different backpacks
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Attention is a currency
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We want to convince people our product is best
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We heard storytelling will do the job
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We don’t really understand how storytelling works
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What can the right storytelling do?
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Stories stick
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Stories affects the mind
@basvandenbeld@stateofdigitalBasvandenBeld–2016
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The subconscious mind determines what goes into the conscious mind
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Stories can change people’s minds
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A spoon full of story helps the data go down
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The right story builds trust
6 stories that help you create the perfect story
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Story 1: Building Trust
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Story takeaways★ You want to build trust
★ People warm to you very quickly if you open your eyes, ears, and heart to their culture
★ Look beyond the obvious and pay attention to details
★ Their past determines how they receive and picture your story
★ The more personal, the better
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Story 2: Filling in the gaps
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Story takeaways
★ People fill in the gaps
★ We all listen to stories in a different way
★ Let your audience be a fly on the wall
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★ Break expectations
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Story 3: Perspective
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Story takeaways
★ People have different perspectives
★ Even though you are the expert, it doesn’t mean you are right
★ Metaphors help make a story clearer
★ Context means everything
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Story 4: The hero and the villain
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A hero can have many shapes
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Story takeaways
★ A story needs a hero
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You are not the hero, you are Yoda
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Story takeaways
★ A story needs a hero
★ Make people recognise themselves
★ Find a common enemy
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Story 5: Your story
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Story takeaways
★ Everyone has a story to tell
★ People don’t care about how until they understand why
★ Build suspense
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Story 6: It doesn’t have to be (about) you
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Story takeaways
★ Let others tell your story
★ Delivery is important
★ Bring emotion to the story
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Bonus story: Papa Johns
Bring it together
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@basvandenbeldhttp://answerthepublic.com/
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Create a story that fits your audience
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I tweet, share, and write about this stuff. Get regular updates by subscribing here: http://std.al/joinstod
Have Bas speak or train at your even or company consult? Get in touch!
Bas van den Beldwww.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld
Bas teaches public speaking: http://std.al/speakbas