The Mindset of Successful Outreach #SearchLove 2016
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Transcript of The Mindset of Successful Outreach #SearchLove 2016
The Mindset of Successful Outreach
It’s not bragging if it’s true
I often get asked: HOW do we do outreach?
Ideas & Concepts that deserves more than just links!
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source: the awesome @DaveTrott Source: @DaveTrott
Think like a 50s Ad Exec and execute like a geek!
let me show you some examples
Unknown Tourism - com
http://www.expedia.co.uk/vc/unknowntourism/
53 linking root domains (so far)
It has even turned in to a fan-made-mod for The Sims
People has been calling our office wanting to BUY the posters
Over 500 signatures!
http://www.gocompare.com/money/billionaire-league/
75 linking root domains
2 hours of twee,ng later…
Over 200 pieces of coverage in 1 week
It became a twitter moment
Shared over 48k times in 48 hours
Historic London
http://www.expedia.co.uk/vc/historicLondon
91 Linking root domains Views: 41,884
When your campaign is good enough to get TV coverage
Sometimes, it doesn’t work!
How to Win a Man Booker Prize
5,333 page views
When you get to a dead-end, find another way!
Are Books Getting Bigger and Better?
28 links 30 unlinked mentions Social shares from:
I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!
Finding & developing the RIGHT people!
Who knows someone that has loads of experience but isn’t good at their job?
Hiring based on experience as a main criteria is often a mistake!
Meet Alex!
He has a degree in Criminology���He’s an avid writer and really passionate about sports���
���He had no prior knowledge of SEO or Outreach
He got coverage from:
Alex insisted on increasing his own targets
And STILL achieved 20% over target in his first 6 months!
Target Actual
How?
What makes success?
I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31 On my own. No business partners.
Grown the agency to become a successful
and profitable business.
In the last 12 months the agency
has won 10 awards
IQ?
Upbringing?
Education?
Luck?
Money?
How did I do that?
I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had an alcoholic parent
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of business
Oh and my IQ is totally average (sadly)
HOW YOU THINK
change the way you look at things the things you look at change
if you
Wayne Dyer
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
Find the people that have GRIT + PASSION!
Help people be MORE of who they really are!
Lastly….
YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
Do, or do not, there is no try!
Thank You!
[email protected]@LisaDMyers