Example presentation Bas van den Beld
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Transcript of Example presentation Bas van den Beld
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Bas van den Beld
Example of a Presentation
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
What is this slide deck about?
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
This slide deck is to give an idea of how I
(Bas van den Beld) do my presentaAons
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Who am I again?
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Speaker
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Trainer
Strategy Consultant
I am a professional speaker and trainer and strategy consultant on online marketing related topics. My talks have a big emphasis on the human behavior of people online.
I also founded and run the website www.stateofdigital.com.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I always try to put in a personal touch
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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I will introduce myself by introducing a personal element, to take things to a ‘human level’
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I use videos that show the thoughts behind what I say, there is always a
message in there
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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This is a video which shows how our own mind is fooling us
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I use slides which support the story, not make the story
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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This image supports that I am talking about how people trust what they see and hear
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Many marketers just copy what others do, I like to point out you
should look further
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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I explain that as a marketer you have to put yourself in the shoes of those you are targeting
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
You need to understand your target audience so you have to step into
the shoes of those you are targeAng
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I very much look at how the human brain works and how we can use this as marketers.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I use quotes to make a point. I’ve done my research!
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
95% of our thoughts, emoAons, and learning occur without our conscious
awarenessGerald Zaltman, Harvard Professor
This is an example of a quote I use in my presentations.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I studied history so will take things back to show the perspecAve
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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This is writing on the wall when we were cave men. Now we write on Facebook walls. The essence is the same: we are trying to communicate and get a message across.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I try to put humor in
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People like to follow each other, just like animals
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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And there are always front runners
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I tell stories
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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This is a story about the Wizarding World of Harry Potter, a theme park in the US. The marketing manager found 7 influentials and spread the message through them.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I advice on books which will help people forward in their work and
make them understand
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
27Source: “Grouped” by Paul Adams
This is a screenshot from a book from Paul Adams, ‘Grouped’, which explains part of the theories I am using.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I give stats which emphasize what I talk about
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
80 percent of our phone calls are to the same four people.
One example stat I am using to show how ‘small’ our direct influence network is
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I show what the big brands are doing
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Google is making connections between people, I will show that
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I give out movie Aps
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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The movie “The Joneses” really shows how people are influenced by each other
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I will share personal experiences both private and examples of campaigns I was involved in
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
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This is the wall of my son’s room, he collects Panini stickers. There are marketeers who have smartly used these stickers to create effective campaigns based on influence from kids towards their parents.
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
And will Ae that into how it can be used or seen online
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
I give strategy Aps at the end: what can you do with it?
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
My goal is to make people think in a different direcAon
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Bas van den Beld – 2013 @basvandenbeld @stateofdigital
Thank you!
www.stateofdigital.comwww.basvandenbeld.com
twitter.com/basvandenbeldlinkedin.com/basvandenbeldgplus.to/basvandenbeldfacebook.com/stateofdigitaltwitter.com/stateofdigital
Have Bas speak or train at your event or company or consult?
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