DANGEROUSLY FABULOUS

The Scandalous Truth About Advertisements

FACE THE FACTS: The Reality of

Media and Advertisements

on Youth

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Advertising bombards the lives of

millions

Every day Designed by Unsplash-Pixabay.com

“…advertisers spend BILLIONS each year

to REACH PEOPLE 1”

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Targetaudiences differ significantly product to product- each advertisement always has an audience in mind.

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Ads account

for traits such as age and

gender to select their

desired consumer

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This can have detrimental outcomes to the audiences

Particularly in much of

female youth

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“…teens who are on social

media for more than two hours a day, report

poor self-rated mental health, psychological

distress, suicidal ideation or

unmet need for mental health

support. (2)”Created by FirmBee- pixabay.com

Who’s to

blame?

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“Studies suggest that advertising and the mass media may play a part in creating and reinforcinga preoccupation with physical attractiveness (3)”

“Another growing concern in our society is the role of advertising in contributing to those obstacles. For example, advertising has been accused of unintentionally imposing a sense of inadequacy”

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ARE TEENS SAFE FROM ADVERTISMENT TARGETING IF THE TELEIVISON IS SHUT OFF?

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With the decrease in television viewers, advertisers must find new ways to reach target audiences.

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Television used to be a key way to target large groups of young women through commercials, this is not the case anymore…

“Even so, she has not owned a television since college, nor do at least half of her female friends these days (4)”

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the NEW medium for

ADVERTISING

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YOU NEED THISPlacing fashion and beauty advertisements on social media: teens are often comparing themselves to their peers and celebrities, and feel a need to purchase the latest products to enhance their social media Created by fervent-adepte-de-la-

exposure to media images depicting the

thin-ideal body is related to body

image concerns for women (5)

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The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers To believe they should be thin (6).

ADVERTISING ETHICS(8)

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Enough is Enough

Some companies are working towardsethical advertising for women’s products where models and media reflect healthy body images (7).

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Citations

1) Bonchek, Mark. Oct, 10 2014. Making Sense of Owned Media, Harvard Business Review.

2) Payne, Elizabeth Aug 2015, Teens’ poor mental health linked to social media use, The Ottawa citizen.

3) Mary C. Martin & James W. Gentry.1997. Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents, Journal of Advertising, 26:2,

4) Williams, Alex November, 2014 For Millennials, the End of the TV Viewing Party. The New York Times.

5) Yamaimiya, Yuko March 2005), Women’s exposure to thin and beautiful media images: body image effects of media ideal internalization and impact reduction interventions. Body Image, Volume 2 Iseue 1

6) Grabe, Shelly (May 2008) , The Role of the media in body image concerns among women: a meta analysis of experimental correlational studies, Journal of Psychological Bulletin Vol. 134

7) Cohan, John Alan October 2001, Towards a New Paradign min the Ethics of Women’s Advetising. Journal of Business Ethics vol. 33 Issue 4

8) Pratt, Cornelius & James, Lincoln June 1994, Advertising ethics: A contextual response based on classical ethical theory, Journal of Business Ethics.