Manipulation, discrimination and aggression promoted in Mass Media: Advertisements
description
Transcript of Manipulation, discrimination and aggression promoted in Mass Media: Advertisements
![Page 1: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/1.jpg)
Manipulation, discrimination and aggression promoted in Mass Media:
Advertisements
Meeting in Romania105 Secondary School
“Atanas Dalchev”, Sofia, Bulgaria
![Page 2: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/2.jpg)
Advertisements: Origin and functions
• The term “advertisement” has Latin roots and originally meant “turning back in order to see something ”.
• Every advertisement had been ordered and financed by a particular company or person for a particular purpose.
• The aim of every commercial is to convince a specific target group of people that a certain product, brand, business corporation or political party is better than all of its market competition.
![Page 3: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/3.jpg)
Where and how are advertisements distributed?
Advertising is one of the fastest growing businesses in the world!
![Page 4: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/4.jpg)
The hidden manipulation in advertisements
![Page 5: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/5.jpg)
The “25th frame” effect
![Page 6: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/6.jpg)
Banned Bulgarian commercial promoting aggression and discrimination:
![Page 7: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/7.jpg)
Manipulation and misleading information; False role-models
Beauty is symmetry!Plastic surgery and surgery for
obesity
![Page 8: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/8.jpg)
Manipulation and misleading information; False role-models
I am too beautiful to work!Thank You, Dr. Enchev!
I can control my life!Thank You, Dr. Enchev!
![Page 9: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/9.jpg)
Manipulation and misleading information; False role-models
I am in love… with myself!Thank You, Dr. Enchev!
Everyone are interested in me!Thank You, Dr. Enchev!
![Page 10: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/10.jpg)
Manipulation and misleading information; False role-models
I am in love…CENSURE.Thank You, Dr. Enchev!
I’m too beautiful,CENSURE.Thank You, Dr. Enchev!
![Page 11: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/11.jpg)
Unsuitable & disrespectful advertisements
![Page 12: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/12.jpg)
Unsuitable & disrespectful advertisements
![Page 13: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/13.jpg)
Subliminal massages and unfair competition
![Page 14: Manipulation, discrimination and aggression promoted in Mass Media: Advertisements](https://reader035.fdocuments.net/reader035/viewer/2022062410/5681642f550346895dd5f857/html5/thumbnails/14.jpg)
Advertising is the art of convincing people to spend money they don't have
for something they don't need. Will Rogers
Margarita Petkova
Made byNatalie B.
ZhivkovaGabriela StoilkovaRebecca
Zurletti Venelina Ilieva