The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th

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Transcript of The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th

Page 1: The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th
Page 2: The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th

JASH IS A COMEDY COMMUNITY. We partner with today’s top comedians to create digital first content across a variety of platforms from social networks to OTTs.

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MONETIZEABLE DEVELOPMENT PROCESSWe create a wide variety of incubated content that can be bucketed into 3 categories such:

ORIGINAL IP CHANNELS REPACKAGED ONE OFFS PILOTSWeekly releases around key pieces of Intellectual Property that can sustain

their own channel and social pages. Click arrow

for example:

Our short form content is curated on a monthly basis and then repackaged into our Rubberhead format. Click arrow for example:

Programming for the JASH channel or

individual talent channels. Done as mini- series or

short form content. Click arrow for example:

ONE TWO THREE

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BRANDED BUSINESSWe create custom brand content that lives either as integrations into existing

properties or 15/30/90 second commercials, which we help to distribute.

VIEWS: 10 M+ DISTRIBUTION: Grammy’s, Influencer ChannelsNOTEABLE: Streamy Nominated Started Digitally and was re-edited for TV Click arrow to view:

VIEWS: 3 M+ DISTRIBUTION: Brands Channel NOTEABLE: Ad of the Week, 8 Hour Lifestream 2 Weeks Prep Time Click arrow to view:

VIEWS: 2 M+ DISTRIBUTION: Brand Channel, Talent Channel NOTABLE: Written about in TIME magazine, ADWEEK, and Entertainment Weekly Click arrow to view:

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THE FARM SYSTEMBy providing value to a community like comedy, we are able to have the first interaction with IP,

and have a more meaningful interaction with both comedians and the comedy audience.

TOP TIER (TALENT)

DEVELOPMENT TIER

ENTRY TIER

• CHANNEL MANAGEMENT • PLATFORM EXPERTS • DEVELOPMENT FUNDS • AUDIENCE BUILDING

• STUDIO ACCESS • MARKETING SPEND • INCREASED AD RATE • BRAND INTEGRATIONS

ABILITY TO CREATE NEW COMEDY BRANDS

ANIMATION, PRANKS, POLITICAL, TALK, MUSICAL

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COMMUNITY EFFECT: CASE STUDY

YouTube Subscribers

FacebookPage Likes

Twitter Followers

Instagram Followers

Pre-JASH 4,291 124,029 4.7 Million N/A

Mid-JASH 191,936 856,300 7.03 Million 401,000

SARAH SILVERMAN: Then & Now

The benefit to Sarah, one of our core channels, has been noticeable to say the least. By joining our community, regardless of sometimes infrequent posting, she has amplified her reach and audience by more than 4,000% in some cases.