The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th
Transcript of The New Wave of Comedy, Digiday Video Anywhere Summit, April 12th
JASH IS A COMEDY COMMUNITY. We partner with today’s top comedians to create digital first content across a variety of platforms from social networks to OTTs.
MONETIZEABLE DEVELOPMENT PROCESSWe create a wide variety of incubated content that can be bucketed into 3 categories such:
ORIGINAL IP CHANNELS REPACKAGED ONE OFFS PILOTSWeekly releases around key pieces of Intellectual Property that can sustain
their own channel and social pages. Click arrow
for example:
Our short form content is curated on a monthly basis and then repackaged into our Rubberhead format. Click arrow for example:
Programming for the JASH channel or
individual talent channels. Done as mini- series or
short form content. Click arrow for example:
ONE TWO THREE
BRANDED BUSINESSWe create custom brand content that lives either as integrations into existing
properties or 15/30/90 second commercials, which we help to distribute.
VIEWS: 10 M+ DISTRIBUTION: Grammy’s, Influencer ChannelsNOTEABLE: Streamy Nominated Started Digitally and was re-edited for TV Click arrow to view:
VIEWS: 3 M+ DISTRIBUTION: Brands Channel NOTEABLE: Ad of the Week, 8 Hour Lifestream 2 Weeks Prep Time Click arrow to view:
VIEWS: 2 M+ DISTRIBUTION: Brand Channel, Talent Channel NOTABLE: Written about in TIME magazine, ADWEEK, and Entertainment Weekly Click arrow to view:
THE FARM SYSTEMBy providing value to a community like comedy, we are able to have the first interaction with IP,
and have a more meaningful interaction with both comedians and the comedy audience.
TOP TIER (TALENT)
DEVELOPMENT TIER
ENTRY TIER
• CHANNEL MANAGEMENT • PLATFORM EXPERTS • DEVELOPMENT FUNDS • AUDIENCE BUILDING
• STUDIO ACCESS • MARKETING SPEND • INCREASED AD RATE • BRAND INTEGRATIONS
ABILITY TO CREATE NEW COMEDY BRANDS
ANIMATION, PRANKS, POLITICAL, TALK, MUSICAL
COMMUNITY EFFECT: CASE STUDY
YouTube Subscribers
FacebookPage Likes
Twitter Followers
Instagram Followers
Pre-JASH 4,291 124,029 4.7 Million N/A
Mid-JASH 191,936 856,300 7.03 Million 401,000
SARAH SILVERMAN: Then & Now
The benefit to Sarah, one of our core channels, has been noticeable to say the least. By joining our community, regardless of sometimes infrequent posting, she has amplified her reach and audience by more than 4,000% in some cases.