THE BLACK LAND PROJECT
description
Transcript of THE BLACK LAND PROJECT
From: Kimberly D. Lee, Executive V.P.
FIFTHKING MEDIA
To: Steve Wilson, Executive Director
RUTH MOTT FOUNDATION
Re: The Black Land Project
Date: 08.31.11
Hello Steve,
It was a great pleasure to speak with you during our last meeting. Per our discussion, we have drafted a
preliminary plan to encompass the scope of work which, from our perspective, would best serve the project.
The following data represents the budgets for The Black Land Project media design.
You will find the following inclusions:
1) Scope of Work
2) Graphic Design
3) Web and IT Design
4) Print/Digital Publication Design
5) Strategies
Itemized details of each inclusion will be shown on the following pages. Thank you for the opportunity to work
with you and I personally look forward to making it a knock-out project!
Best regards
Kimberly D. Lee, EVP
FIFTHKING MEDIA
Ph: 208.460.6183
www.fifthking.com
The Black Land Project
SCOPE OF WORK
The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land
and place. The purpose of the project is to identify and amplify the current critical dialogues surrounding the
relationship between black people(including African-Americans, Caribbean-Americans and African
immigrants) and land. The relationship to the land may be a fifth generation family farm in the Alabama Black
Belt or a neighborhood in Detroit. A public park, a church filled with local history, or an immigrant community’s
journey from one place to another are all stories about black relationship to the land and place. The
Black/Land project gathers these stories in order to share the powerful traditions of resourcefulness, resilience
and regeneration they contain.
The BLP will include the following:
- Development of graphic logo
- Development of project (brand) I.D.
- Development of fully functional (non-stat ic) web portal
- Development of Facebook web portal
- Development of Twitter web portal
- Development of YouTube web portal
- Development of proprietary electronic mail system for Stakeholder info sharing
- Development of print/digital publicat ion of project
- Development of project postcard mailer
- Development of project letterhead
- Development of project envelope
- Development of PR Strategy for local media dissemination
- Development of Community Resolut ion Strategy
- Development of Community Resolut ion Encounters
- Development of post project analysis
The Black Land Project
PUBLICATION DEVELOPMENT
The Black Land Project (BLP) will be encapsulated in a hardback book, containing the people, places, stories
and photos of the journey of the BLP. This book will be a collector’s item and a reference source for the
historical archives of the Flint community.
The Black Land Project
BUDGET SUMMARY
ITEM QUANTITY PRICE HOURS Graphic Design
BLP Logo Development 01 250.00 2
BLP Brand I.D. Development 01 1,000.00 8
Sub Total 02 $1,250.00
Web / IT Development
BLP Non Static Web Portal Development 01 7,500.00 60
BLP Facebook Social Network Web Development 01 750.00 6
BLP Twitter Social Network Web Development 01 750.00 6
BLP YouTube Social Web Development 01 750.00 6
BLP Proprietary Electronic Mail System 01 500.00 5
Sub Total 05 $10,250.00
Print and Publications
BLP 11 x 8.5 (landscape) Picture Book 01 12,500.00 100
BLP Postcard 01 500.00 2
BLP Letterhead 01 250.00 2
BLP Envelope 01 250.00 2
Sub Total 04 $13,500.00
Strategies
BLP Public Relations Strategy 01 1,250.00 All-Inclusive
BLP Community Resolution Strategy 01 - TBD
BLP Community Resolution Encounters 01 - TBD
BLP Post Project Analysis 01 - TBD
Sub Total 04 1,250.00
GRAND TOTAL $26,250.00
The Black Land Project
COMMUNITY RESOLUTION STRATEGY
The Black Land Project (BLP) will incorporate a series of Community Resolution Strategy Sessions. The sessions
will be designed to ‘coach’ the leaders from within the civic structure of our city, on how to best move forward
with the ultimate task of these three things: 1) Resolving the Past, 2) Healing Our Community, and 3) Reversing
the Trends. The CRS Sessions will be ongoing as required by the BLP project.
The Black Land Project
COMMUNITY RESOLUTION ENCOUNTERS
The Black Land Project (BLP) will incorporate a series of Community Resolution Encounters. The Encounters will
be an opportunity for those most directly involved and affected by the BLP crisis in our local flint community.
The CRE’s will be ongoing as required by the BLP project.
The Black Land Project
FIFTHKING SPECIAL NOTES
- All design work is calculated at the FIFTHKING standard rate of $125 per hour.
- Minimum 2 hours required for each different line item.
- All addit ional work which is outside of the Scope of Work defined in this presentat ion
will be subject to being billed at the FIFTHKING standard rate of $125 per hour.
- Prices do not reflect costs of print/mail/dist ribut ion, etc.
- All work will be commenced with a 50% payment in advance. A 50% payment of the
remaining balance will be due upon half complet ion of work. And the remaining
balance will be due prior to final complet ion of work.
- Ongoing monthly maintenance for websites are not included in this presentat ion and
will be discussed based on ongoing needs of project and will be billed separately.