THE AFFILIATE LEVERAGE - MAD Incubator
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www.JomNiaga.com THE AFFILIATE LEVERAGE By Gobala Krishnan Founder of JomNiaga.com How to Boost Your Online Sales & Brand Recognition With Affiliate Marketing.
Transcript of THE AFFILIATE LEVERAGE - MAD Incubator
www.JomNiaga.com
THE AFFILIATE LEVERAGE
By Gobala Krishnan Founder of JomNiaga.com
How to Boost Your Online Sales & Brand Recognition With Affiliate Marketing.
www.JomNiaga.com
About Me
• Affiliate Marketing Since 2001
• Published 2 Books in Malaysia
• Consultant, Coach, Blogger
• Founder of LinkTrackr.com – Advanced affiliate tracking SAAS
• Founder of JomNiaga.com – First affiliate network in Malaysia
www.JomNiaga.com
Online Marketing in 2011
• Information At Finger Speed
• Mobile Commerce
• Social Group Influence
• Individual Publishing Power
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Radio Ads
SEO Twitter
Google Adwords
Sponsorships
Blogging
Print Ads
Press Release
Merchandising
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Most Common Startup Mistakes
• Trying To Do Everything Yourself
• Spending Too Much Money On “Brand Advertising”
• Not Capitalizing on Social Media
• Not Utilizing Affiliate Marketing
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What Is Affiliate Marketing?
• Personal Product Recommendations
–80% Buy From Recommendations
• Pay-For-Results Marketing
• Based On Cookies & Tracking Systems
• Totally Invisible to Most Buyers
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Why Affiliate Marketing?
• Power of FaceBook / Social Media
• Reduce Sales / Advertising Costs
• Lower Risks & Tech Overheads
• “Word of Mouth” / Viral Marketing
• Brand Awareness & Loyalty
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Misconceptions
• Affiliate marketing is MLM
• Affiliates are “Middle Men”
• Affiliates as a “Last Resort”
• I need a product to benefit from affiliate marketing
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Understanding Affiliates
• Part-time / full-time / agencies
• Loyalty to $$$ (Not You)
• Self-driven & Self-motivated
• Want to Work Less & Make More
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Strategies for Success
• Choose In House Vs. Affiliate Network
• Set Competitive Commissions
• Active Affiliate Recruitment
• Useful Affiliate Promotion Tools
• Constant Affiliate Training
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In House Vs Network
• “In-House” Affiliate Program
–Difficult to setup & maintain
– You have full control over everything
– You have to recruit affiliates
– You have to train affiliates
– You have to pay affiliates
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In House Vs Network
• Affiliate Network
– Instant setup & no maintenance
– You have less control over setup
–Affiliate recruitment done by the network
–Affiliate training done by the network
–Commission payment is done via the network
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Commission Structure
• Pay Per Sale
–Best option, low risk
–Physical products 2-10% commissions
–Digital products 40-100% commissions
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Commission Structure
• Pay Per Lead
– For high value & offline sales
–Banks, real estate, services
–Affiliate favorite, higher risk of fraud
• Pay Per Click
– Extremely high risk
–Use Google Adwords instead
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What Is JomNiaga?
• www.JomNiaga.com
– First Affiliate Network in Malaysia
– Started in May 2011 (beta)
–Over 10,800 registered users
–Over RM110,000 paid to affiliates
–We actively recruit new affiliates
–We train affiliates & provide tools
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JomNiaga Features
• One-stop Ecommerce Solution
– Process orders, collect payments
– Manage billing support
– Manage refunds, chargebacks
– Pay you, affiliates and partners
• Best in Manual Offline Payments
• First in Recurring Payments (Subscriptions)
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JomNiaga Features
• Sell Digital / Physical Products
• Sell Events With Ticketing
• JomNiaga Top Affiliate Leaderboard
• JomNiaga WordPress Plugin
• Dual Language Support (EN, BM)
• API Available for Developers
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JomNiaga Open Marketplace
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JomNiaga Affiliate Leaderboard
www.JomNiaga.com
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Upcoming Features
• Premium Vendors
– Use your own shopping cart
– Simple integration method
– Prepay for Affiliate Sales
• CPA (Cost Per Lead) Program
• Automatic Charity Donations
• Annual JomNiaga Conference
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Leverage The Affiliate!
JomNiaga.com | T: +603.7954.5278 | E: [email protected]
JomNiaga.com | +603-79545278 | [email protected]
