The 10 Leaders Transforming the Franchise Business 2021

www.thefranchiseuniverse.com

2021 l Volume-07 l Issue-01

Nick- Anthony ZamucenA Proven Leader Helping People Rebuild their Homes A�er Disaster

Industry-specific FranchisesInsights into Social Franchising

Leaders Transforming the

FRANCHISE B U S I N E S S

2 0 2 1

The

Founder and CEOBest Op�on Restora�on

LEADER OF THE YEAR16 INTRODUCING:

Roy AlmogFounder

3% Realty,

Simply Full-Service Realty

Innovating Real Estate Industry with Transparency

Being a business leader is no simple feat. It is a tough way to go, even while you are a franchise-owned business leader. Having said

that, franchising is one of the most incredible things that has happened to industry leaders. Yes, welcome to the new world of franchising, where companies and business leaders have become success stories. It has all become possible because of the franchises’ culture of inclusivity and diversion that the leaders are able to ensure that the customers are heard, cared, and like the overall concept of the franchise business.

Undoubtedly, leaders in every business are involved in every aspect of their organizations, including building customer relations, effective communication, employee management, and whatnot. As far as leadership in franchising is concerned, they have learned to break down things to their simplest form as it is easier for people to learn and follow them. Being empathetic, looking at every situation differently, and understanding the people are the key factors that play a significant role for leaders in the franchising business.

The bigger picture here is being a part of something bigger and dealing with most of the opportunities in the professional journey. Here, opportunities are something that business leaders focus on, and one best decision can take you places you once dreamt about.

After all, it is not just another job, but a chance to help people and make a difference, and with these things in mind, the leadership in franchising will continue to thrive. Now the time is to bring new transformation in the franchise world, as it is continuously growing.

Considering these growth factors, The Franchise Universe has come up with the edition - The 10 Leaders Transforming the Franchise Business, 2021, to share the stories of those leaders who have made the mark in the franchising arena.

The change has already been seen with the stories of these leaders, and there is more to come. That is why we put a big focus on these business leaders as this goes out to motivate all the people. It will also instill the confidence of new entrepreneurs to thrive in any franchise market and ensure continuous growth in the coming years. So be involved with the new phase of transformational leadership in every facet of the franchise business.

Let’s start reading!

Begin to Think more about Franchise

FROM THE EDITOR’S DESK

Sourabh More

Editor-in-Chief

Hitesh Dhamani

Managing Editor

Sourabh More

Art & Design Director

Matt Jenkins

Associate Designer

Kartik B.

Sales Head

Kshitij S

Marketing Manager

Nathan Rust

Technical Head

Aditya K.

Research Analyst

Todd Stewart

SME-SMO Executive

Amol Wadekar

Project Manager

Marry D'Souza

Business Development

Manager

Anup B.

Sales Executive

Sagar D.

Database Management

Stella Andrew

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July, 2021

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Universe. Reprint rights remain solely with The Franchise Universe.

Nick- Anthony Zamucen

08

COVER STORY

ARTICLE

Franchise– A Wave of the Future

44Insights into

Social Franchising

26

Anton Skarlatov

20

FEATURING

Jesse James Leyva

28

Ken LeBlanc34

Nick Lopez38

Steve Collette48

BriefCompany Name

Patrice and Associates Franchising, Inc.

patriceandassociates.com

Patrice RiceCEO and Founder

Patrice and Associates is the recruiting engine that fuels the hospitality industry.

Fantastic Servicesfantasticservices.com

Anton SkarlatovCo-Founder and CEO

Fantastic Services is the one-stop shop for 100+ services for the home, garden, and business.

Nick-Anthony Zamucen Founder and President

Best Option Restoration (B.O.R.)

borestoration.com

B.O.R. Restoration works to help you recover and build your home after disaster strikes.

Ken LeBlancCEO

propertyguys.com

propertyguys.com

PropertyGuys.com is reconstructing how real estate is bought and sold.

3rd Degree Training 3rddegreetraining.ca

Steve Collette Co-Founder and President

3rd Degree Training is a coach inspired small groups workout that focuses on total body fitness.

Roy Almog Founder

3% Realty Inc.3percentrealtyus.com

3% Realty, offers consumers 100% Real Estate Agent Services and 100% REALTOR.com exposure at a fair and reasonable

rate of commission.

Blake BuchananFounder

Bahama Buck'sbahamabucks.com

Bahama Buck’s, purpose is to flavor your life to recharge, refresh, and create remarkable memories.

Jesse James Leyva President/Founder

Outlaw FitCamp Incoutlawfitcamp.com

Outlaw FitCamp encourage its members to improve their skill and not compete with others, focusing on long term fitness

needs & goals to live an active life the rest of their life.

Simon Davison Founder

Escapology escapology.com

Escape Games is where you step-in a Hollywood style room, the clock starts ticking, your brain starts racing---you're

working through clues & puzzles until you surprise yourself.

Nick LopezFounder

Lime Painting, LLC is a high end custom residential and commercial interior and exterior painting and contracting

company.

LIME Painting, LLClimepainting.com

Featured Person

Nick-Anthony ZamucenFounder and CEOBest Op�on Restora�on

Nick- Anthony Zamucen

A Proven Leader Helping People Rebuild their Homes A�er Disaster

Our experienced team has the

knowledge and equipment

necessary to make sure that

we leave every home as it was

before the incident or what we

call "pre-loss" condition.

‘‘

‘‘

he path to success is not a simple feat, as it Trequires an undying passion and an undaunted perseverance. When that passion

and perseverance meet purpose, great results can be achieved. It is blend of these traits that has led Nick-Anthony Zamucen to achieve tremendous success in various business ventures. Driven by the vision to make positive difference in the lives of people, Nick has changed the landscape of service franchise industry.

Currently, he is the Founder and CEO of Best Option Restoration, a trusted national leader in the disaster restoration industry, and Founded Bio-Once Inc., the first crime and trauma scene cleaning franchise, operating in 44 States with over 120 locations.

Besides, Nick-Anthony Zamucen is a 4x published author, business strategist, and an award-winning serial entrepreneur. He is also working on his fifth book now.

Let’s shed some more light on his entrepreneurial journey and how he is assisting those in need after a disaster has occurred, through an interview conducted between him and The Franchise Universe.

Below are the highlights of the interview:

Give us a brief overview of your position at Best Option Restoration, and your journey since inception.I am the Founder and CEO of Best Option Restoration. Best Option Restoration, what we call BOR, is a spin off from my other franchise, Bio-One Inc. Our Bio-One franchises were preforming bioremediation in people’s home and referring work to restoration companies to restore the rooms back into their original form. They were passing ten-thousand-dollar jobs to other companies. Then, some restoration companies decided to try their hand at bioremediation, which none have done successfully, and it occurred to me that the Bio-One franchisees are now making their “competitors” stronger by-passing work to them.

This did not sit well with me, so I created Best Option Restoration and keep all the work between the two franchised systems. Bio-One’s and BOR work seamlessly together. It’s a true win-win.

Please list your strategies and services that make you and your company standout from the competition.Along with the thermal technology and state of the art software systems to help manage the day-to-day operations, we also collect invoices for our franchises. We are the only game in town who take that off the franchisees plate. Insurance is a hard game to learn, so we help our franchisees become successful by helping them collect money. This way they don’t have to hire someone to do so. As a business owner, you have to ware many hats and it can be a tough go. We try to ease the pain of new ownership by taking some thing off the new franchisees plate. The franchisees think this is one of the greatest things we could do for them.

What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? The biggest roadblock I've hit with BOR, is having yet another franchised restoration company in the space. I've had to educate and shift some paradigms when it came to new technology in a

very old school thinking and acting industry. Most restoration companies continue to be a man in a van with a fan. This approach has worked successfully for decades, and I come in with a better more efficient mouse trap. A new mouse trap that actually works and works great. The old dogs in the industry try everything they can to discredited technology and basic science. I understand I am a threat to them, but times change

and if they don't like it, they can always retire. BOR is going to continue to not only lead in the restoration technology space, but we will make it the new norm. I foresee putting many of the old dogs out to pasture for good.

As the CEO, what is your opinion on the impact of the current pandemic on the disaster restoration industry?Restoration continues to grow at an expediential rate, regardless of what’s going on in the world. Pipes burst, mold grows, and fires unfortunately happen, so there is always a need for restoration companies. It’s a billion-dollar industry for a reason. There is no slowing it down. Restoration will continue to thrive in regardless of worldly outcomes.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?What we are talking about here is company culture. Company culture is something I am an expert at creating and it is not hard. This is one of the most important things to focus on in business in general not just franchising. People want to feel heard, feel cared for and feel like they have an overall voice.

‘‘‘‘B.O.R. Restoration is committed to

helping those in need after a

disaster.

One can accept not having everything they want or getting their way, if they understand the bigger picture and if they feel included in the bigger picture. Inclusion and feeling accepted or part of something bigger than you is such a big deal to most people, gangs will literally beat up their young members as entrance to the gang. People want to feel loved and accepted so bad, they are willing to be beat to a pulp to be included. Company culture is something that can never be put on the back burner. You need to massage it, work on it and have it on one of the forefronts of your mind when making any decision that effects more than just you.

What is your opinion on the necessity for businesses to align their offerings with newer technological developments, especially when it comes to disaster restoration?BOR is on the cutting edge of technology in all aspects of its being. We use the most state-of-the-art drying strategies, have the finest software systems that integrate with accounting, pricing, estimating, inventory control, customer relations and communication, not to mention employee management. We don’t take technology lightly like the rest of the industry. I want everyone else to sit a distant second to us. I tell my competitors, please don’t look at trying new things, it’s expensive and

hard to train and monitor correctly. While the expense is high for us, we don’t pass that on to our franchisees, we bare the cost. As far the training is concerned, well, I’m damn good at what I do, and training is easy for me. If you can break things down to its simplest forms and not overwhelm people, it’s a lot easier and not so scary for people to learn. You just have to chunk things out, not overwhelm people with everything all at once.

In what ways do you or Best Option Restoration contributed to the community? BOR helps people when unexpected losses occur in their home. Water damage in your home or office can seem like a wildly upsetting problem that can’t be fixed. Our BOR franchises are true professionals at remediating losses of all types and bringing an end to a bad day.

‘‘

‘‘

From mold and sewage remediation,

to fire damage restoration, or

debris removal, our certified technicians

combine courtesy with

professionalism to make your property

look and feel like home again.

How do you envision on sustaining your franchisee competency in a cutthroat and volatile world of business? We will come up on top by being the most empathetic franchise in the game. We look at every situation differently and understand that this is someone’s home or place of work that means a lot to them. This is just not “another job”, it is a chance to help someone when they need it the most. It’s a chance to make a difference. With those things in mind, this is why BOR will continue to thrive.

Where do you see your franchisee business in the next five years? What have you envisioned for your organization’s future, with regards to your role at the company and for your personal ambitions as well? In the next 5 years, BOR will be on its way to dominating that franchise space of restoration. We

should have a few hundred franchises by then and will continue to grow in our space. As far as me, I’ll be sitting right here, orchestrating it all. I have a plan, I’ll show you as the year go on. An important lesson for young business owners is, you don’t need to tell everyone what you’re doing…just shut up and do it.

As an established business leader, what would be your advice to the budding entrepreneurs aspiring to venture into the disaster restoration industry?This is a very competitive space. There is no room for someone who is shy or scared to speak to people. You have to get your name out there through a solid consistent marketing effort. Be consistent, show up every day to give it your all and remember, there are no shortcuts to success.

Roy AlmogFounder

3% Realty,

Simply Full-Service Realty

16 | July 2021

www.thefranchiseuniverse.com 17|

Roy AlmogInnovating Real Estate Industry with Transparency

The business leaders need to be relevant to succeed in the ever-changing business world. They need to be relevant in offering their

services to the clients, adapt latest trends and incorporate latest offerings in their services to benefit the clients, and understand the perspective of their clients and be in harmony with their expectations. Moreover, they need to connect with clients from different backgrounds and have good empathy skills, communications skills, negotiation abilities to drive the success of their businesses.

Trustworthy, empathetic, innovative, and transparent leaders are able to lead any business in growing direction. One such empathetic, relevant, innovative, and transparent business leader is Roy Almog. He is the Founder of 3% Realty. While working full time in the Telecom industry, Roy dabbled in real estate investment – buying, renovating, and renting properties. After numerous transactions and tens of thousands of dollars paid in REALTOR commissions, Roy realized the gap in the market for a full-service Real Estate Brokerage, offering MLS exposure without higher priced REALTOR commissions. That was his ‘a ha’ moment. Roy became a licensed Real Estate Agent and Broker and 3% Realty began its adventure!

3% Realty started with one office in Alberta and has now grown to over 50 locations across Canada, the US and even as far as New Zealand. Within a few years of tremendous success, Roy realized the opportunity to franchise the 3% Realty model. True to his commitment to innovate the real estate

industry, franchise system was born – a system that enables franchise partners to spread the 3% love, unprecedented service, and savings.

In an interview with The Franchise Universe, Roy Almog shares his journey and about his noteworthy contribution to the real estate industry through the 3% Realty.

Below are the highlights of the Interview:

Please list your strategies and services that make you and your company standout from the competition.We stand out from the competition by offering our clients a truly clear and transparent model. No fine print, no asterixis, just 3% of the sale price of their home. We also back that up with the full suite of services such as dedicated licensed REALTOR to help every step of the way, we look after all the paperwork, the MLS listing, Signage, and negotiations; we are not a DIY or hybrid system of any kind. Organizationally, I have a tight-knit group that is always ready to pivot when we need. The management group is often involved, but to a slight degree, in our other departments’ projects and tasks, so that each team member can step in to help if needed in another department.

As the Founder, what is your opinion on the impact of the current pandemic on the Real Estate and Franchisee Industry?The ongoing pandemic created a lot of interest in our franchise model. There are a lot of people

Leader of the Year

these days, that for one reason or another, are looking to make a career change. Real Estate appeals to an exceptionally large audience, the barrier of entry such as licensing is not too difficult or costly, and we have been flooded with franchise applications. We quickly adopted the technology that is currently out there like ZOOM, or FaceTime to connect with our franchise applicants.

What people, what books, what life factors have influenced and impacted you?A big influencing factor has been the support of my family. Starting a business from scratch is no easy task, but with my family behind me, I was able to take any challenge head-on. I come from a long line of entrepreneurs and have seen first-hand the work and effort it takes to make a business successful. As my schedule doesn’t always allow me the time to read, I’ve been listening to Podcasts such as ‘Entrepreneurs on Fire’ and ‘How I Built This’ to get some insight into other companies and their path to success.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?A positive work culture is an absolute pillar in the success of our company. If people are happy to come to work every day, it shows; It is not really

something that people can fabricate, and our clients feed off that positive energy.

What is your opinion on the necessity for businesses to align their offerings with newer technological developments, especially when it comes to building value added services?We lean on technology a lot! More than ever since the pandemic changed the way we interact with our clients. We put a heavy focus on our REALTORs being well trained, and well positioned to keep up with the fast pace of any real estate market.

In what ways do you or 3% Realty contributed to the community? If given a chance, what change would you bring to help other Real Estate start-up?We put a big focus on the community. We have various programs and special offerings for First

“3% Realty offers 100%

Real Estate Agent Ser-

vices for ONLY 3% com-

mission. It makes buy-

ing and selling of real

estate as cost effec-

tive as possible,

allowing clients to

keep more of their

investment.”

18 | July 2021


Responders whereby we waive our selling commission altogether. These programs run in various offices a few times per year as our way of saying ‘Thank You’, to all the first responders that help keep our communities safe. Our offices also participate in Food Drives, Christmas Toy Drives, as well as gather supplies and donations for kids as they head “Back to School.

How do you envision to sustain your franchise’s competency in a cutthroat and volatile world of business? Where do you see your franchise business in the next five years?This all goes back to our clients. Trust and transparency are at the foundation of 3% Realty. We often deal with our client's single largest dollar transaction when helping them sell or buy a home. Our clients need to be able to trust our REALTORs completely every step of the way. Our REALTORs are well trained and equipped to instill confidence and earn our trust of our clients. This will help our business thrive in any market and ensure our continued growth is not stagnated by the volatility

of the Real Estate market. In the coming years we plan to strengthen our existing markets, as well as launch into new markets across North America.

As an established business leader, what would be your advice to the budding entrepreneurs aspiring to venture into the real-estate and franchise Industry?Be involved in every facet of business if possible. I wore many hats when I started, from Marketing, Advertising, Sales, Payroll, IT, etc. and I communicate with the department heads regularly. Having been in their shoes before, helps me be that much more connected and understanding of the tasks and challenges they are undertaking every day.

SIMPLY, FULL SERVICE REALTY

The 10 Leaders Transforming the Franchise Business, 2021

Anton Skarlatov

An Inspiring Business Leader with Impactful Leadership Skills

success story is the combination of an Ainnovative idea, visionary approach and a true dedication to transforming that vision

into a reality. Anton Skarlatov’s success story has combined all these elements of success. He had the vision to build something simple, yet comprehensive that can deliver the best possible cleaning services and become a one-stop shop for all home services.

Anton is the Co-founder and CEO of Fantastic Services. Started as a small carpet cleaning company based in London back in 2009, Fantastic Services now works with thousands of fantastic experts, who serve 50000 clients each month and has 530+ successful franchise partners providing 100+ professional home and maintenance services in three continents.

In an interview with The Franchise Universe, Anton Skarlatov shares his success journey, challenges and how he transformed a small company into a major franchising chain.


Give us a brief overview of your journey and challenges in founding the company.

It all started at the end of 2008. At the time, I was running a small cleaning company with no more than 25 employees. My biggest client back then was Lehman Brothers. One day, I went back home,

switched on the TV, and the news presenter shot the golden goose - Lehman Brothers’ bankruptcy. My small but thriving business was hit hard by the global economic crisis in 2008. I remember going to the office the next day. It was so quiet. There were no calls at all. It was a painful experience that taught me never to put all my eggs in one basket again. Shortly after that, I met Rune Sovndahl and we both quickly realised that we shared a vision and could deliver home services in a much better way by working together. In 2009, Fantastic Services was born.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?

Throughout the Fantastic Services network, we have built a culture of success and contribution. As a customer-centric business, we are united in our mission to serve. Our 360-degree happiness philosophy revolves around the idea that each Fantastic family member is fulfilled - customers, franchisees, service technicians, and employees. We achieve this through optimising technology operations and allowing everyone to focus on what truly matters.

Rune and I are glad that we’ve built much more than a franchise. We’ve created a family of more than 500 in-house staff, 530-plus franchisees and thousands of technicians.


20 | July 2021

Anton SkarlatovCo-Founder and CEO

Fantastic Services


The Fantastic culture is fostered by great communication, relationships and our dedication to listen to our franchisees, customers and employees. Our communication plan includes regular meetings and feedback, internal webinars and podcasts, focus groups where franchisees meet and discuss important subjects. We encourage everyone to openly share their vision and address suggestions towards optimizing our franchise model.

Please list the services that make your multi-service franchise stand out from the competition.

From carpet cleaning and plumbing to locksmith and Christmas tree decoration, we pride ourselves on being the one-stop shop for both domestic and commercial clients. Our franchisees deliver over 100 services, as the main sectors we operate in are cleaning, gardening and landscaping, handyman, plumbing, electrical, pest control, waste removal, inventory and move out services. We also provide sub-services that require more specific expertise and equipment, for example, professional carpet cleaning, window cleaning and antiviral sanitization. Every new franchisee can choose from a wide range on services, depending on their experience

and the demand in their chosen area. Our partners usually start with a main service and a few sub-services and gradually expand their service portoflio by including more.

As a Leader, what is your opinion on the effects of the current pandemic on the Franchise Industry and Consumer Services in general?

The outbreak of Covid�19 has had significant economic, political, and social consequences in almost all industries, including the franchising sector; especially with the F&B and hospitality being deeply affected. Luckily, the property maintenance market hasn’t been hit that hard and Fantastic Services remain stable. Due to the pandemic, we’ve had to put some essential business developments behind. However, we’ve developed new services such as antiviral sanitization, minimal contact services and quickly adapted to the new normal. Covid-19 just proved our business unbreakable. It made us stronger, more innovative and focused on what’s important and led us to a new level of excellence. As I like to say: The pandemic determined that Fantastic Services is here to stay.

What is your opinion on the advancements for franchise services to improve the offerings with newer technological developments, especially when it comes to building custom-designed business models?

We are committed to investing 80% of all profit back into the business. Investments are prioritized based on our goals and the service performance. In the past years, we invested over £20 million in automation technology - our own CRM software and two mobile apps, which, apart from cutting

Our vision is challenging

people to think ahead and beyond

22 | July 2021

costs, help our customers, franchisees and service technicians with booking, scheduling, and virtually all other operational aspects of the business.

In what ways have you contributed to the community? If given a chance, what change would you bring in facility management for franchise services providing the best experience possible for customers, franchise partners and employees?

The past year has been challenging, and uncertainty has become the norm, with many people losing their jobs and small businesses suffering. We saw franchising as a way to provide a viable alternative for anyone whose career is at risk. By encouraging them to re-think their future and discover what the franchise model has to offer, we’ve made an impact on the UK community and the franchising industry, in general. We saw the franchise community come together as never before. We formed Facebook support groups and organized many online webinars as our annual franchise conference.

How do you envision sustaining your holistic care competency in a cutthroat and volatile world of property-maintenance services? Where do you see your Fantastic Services franchising in the next five years?

While addressing the current topics of the pandemics, we also decided it was time to create our vision for the future, challenging people to think ahead and beyond. We set ourselves the mission to help 1,000 people build a successful business worth £1 million in the next ten years. With several of our franchisees already hitting this benchmark, this vision attracted a lot of attention from outside the franchise community and contributed to advancing the cause of franchising.

During the past year, we’ve significantly expanded our franchise network across the UK, as well as internationally, with over 20 new Area Development and Master franchisees. We believe that’s just the beginning. Our goal is to expand our franchise to 40 countries in the next five years.

To learn more go to www.Fantas�cFranchise.com


The franchise industry has a relatively new concept of franchising in the form of social franchising, which revolves around utilizing a

commercial approach to replicate proven strategies to achieve a vast social impact. It is a method of expansion for social enterprises which enables a non-profit organization to expand the reach of the operations and provide services in the newer markets.

In addition to non-profit advisories, the social franchise has been strategized and developed in sectors like healthcare, workspaces, family planning, recycling operations, volunteering placements, ethical health, beauty, and more. It permits individual franchisees the adaptability to guarantee their establishment is effective in its space. In large-scale or international social franchises, the funding doesn't have to be centralized.

The social franchise model allows the franchise and organization a wide range of flexibility within their role as social franchising sits reasonably in the center of the gamut for growth and replication strategies. It ensures the franchisees completely realize the parent company's goals, brand, and resources.

There can be a massive variety in how a social franchise sets up its system and model as a relatively new form of expansion for social enterprises. A few franchises will choose to be highly centralized and maintain a high level of control over their franchisees. In contrast, the existing franchise will take a less active role in the day-to-day operation and allow individual franchisees more flexibility in providing their services daily.

Social franchising allows organizations to:Ÿ Boost their operations and social impact without

creating a tall organizational hierarchy.Ÿ Adapt the proven model as and when the new

market needs because ownership and operations are locally based.

Ÿ Accomplish the profits of being part of a more prominent organization while still maintaining local independence and flexibility.

Ÿ Combine the organization's social and financial goals of having a significant social impact while remaining financially sustainable.

Ÿ Work through certified associations among franchisors and franchisees, and for shared advantage for the two players, under a typical character.

Ÿ Encourage business among franchisees and their networks by regressing force and offering liability to franchisees.

A social franchise model is as interesting to numerous social undertakings as it can accomplish monetary supportability, life span, powerful development for the association, and its main goal without thinking twice about the socially useful standards of the brand. Social franchising enables strong and financially stable growth. It also shares knowledge, learning, and information to help increase the organization's social impact.Conversely, the conventional organization claimed development, where the monetary obligations by and large stay with the focal association, or open-source and spread techniques where the social effect is critical however with no type of continuous income produced.

Similarly, as with business diversifying, the model must be demonstrated, and some speculation is needed to start moving a social undertaking into an

INSIGHTS INTO SOCIAL FRANCHISING

26 | July 2021

effective social franchise. However, the association ought to have been running for no less than a year, preferably for around three years, with advancement money to assume the expenses of setting up another franchise. A few existing social establishments have effectively drawn in subsidizing or benefactor backing to fund the improvement costs. To successfully begin a new franchise, an organization must have:Ÿ The company must have a proven track record

in their sector, having made a recognized social impact under their company and brand name.

Ÿ The association should set up a framework that offers a genuine monetary and social incentive for both the franchisor and the franchisee.

Ÿ They should set systems, operations, and procedures in place that ensure the business's day-to-day operations are steady and can be clearly understood by new franchisees.

Ÿ An organization must commit to developing a social franchise model from the association's staff, group, and board.

Ÿ A strong organizational brand and identity allow customers and franchisees to recognize and become loyal to the brand.

Whether an individual or an association, the pilot franchisees should share the qualities and targets of the franchisor - both monetarily and socially - for the franchise to be fruitful, which is a significant piece of the underlying franchisee enrolment measure.

Coordinated social investment into social franchising, backed by specialized expertise, could address both these issues, delivering social and financial returns, scalable social impact, and ultimately changing many lives for the better.

Industry-specific Franchises


Jesse James LeyvaPresident/Founder

Outlaw FitCamp Franchise

28 | July 2021


Jesse James Leyva

Redesigning Group Fitness

Physical Fitness, Intellectual Sharpness, and Mental Toughness play significant role in the success of any individual. Healthy individuals

are the need of any society for sustainable and productive output, as they have the ability to contribute dynamically and for a longer period of time. The leaders who facilitate in developing the physical fitness of people are the most essential pillars of society. Jesse James Leyva is one such Fitness and Lifestyle consulting expert who is contributing to the Fitness of people through Outlaw FitCamp.

It all started 20 years ago when Jesse searched for a workout facility where people felt athome—regardless of age, shape, size, or fitness goals. As he could not find one in his area, he created the one. With his passion, discipline, hard work and love for fitness, he has built Outlaw FitCamp into a successful franchise.

The Franchise Universe caught up with Jesse James Leyva to shed light on his journey and his contribu-tion to the physical health of people through Outlaw FitCamp Franchise.


Give us a brief overview of your position at Outlaw FitCamp and your journey since inception.

My position is the President/Founder of Outlaw FitCamp Franchise. I started this fitness franchise based off a trend I was seeing in the fitness franchise industry that was largely focusing on

group fitness only, bypassing the entire market of people who could possibly need more attention than they would receive from a group fitness environment. Obese, depressed, diabetic, high blood pressure, just to name a few conditions that would normally intimidate or detract one from entering most group fitness franchise models. Having spent over twenty years as a personal trainer and working with thousands of clients out of Jesse James Fit, I knew there was a need for both group training and individual training options. So, I mixed a few ingredients up, and stirred that for a few years. Still wasn’t feeling it, so made a few more adjustments with the ingredients and came up with our Outlaw FitCamp Brand and launched our first Outlaw location in 2014. FitCamp is our group training which consists of 30-minute functional interval training in a group setting and 30-minute personal training, all under one roof, helping a larger demographic of clientele find their fit.

What is your opinion on the advancements for wellness and fitness services to improve the offerings with newer technological developments, especially when it comes to building a population of healthy individuals?

I like the diversity amongst the competing brand services, rowing, yoga, cardio based and boxing style trends. They help people find their desired fit, so that’s a win. Where I feel our industry is trending poorly is the automation of fitness (too much technology). Technology is great, as it help track trends, stats, etc. But far too often it also leads people to depend on an item or object vs themselves. Its human nature for most to place


blame on an item or a person before looking in the mirror. Also, it could be intimidating for newcomers to compete with advanced current members such as a scoreboard etc. We work really hard to make Outlaw FitCamp inclusive and build a member-based culture where people are the motivators, encouragers and accountability partners not a machine. Nothing is more motivating than a “where have you been” phone call from a workout buddy or trainer you see often at the gym, a watch just isn’t the same.

And how are you strategizing Outlaw FitCamp’s operations for that future?

That’s an easy one. I redesigned our whole brand and workout template during covid. I didn’t want our franchises to open, doing the same group thing, rotate and cross contaminate. So we spent weeks redesigning the FitCamp layout, and then went to one of my corporate locations and tore it apart and reassembled it with my new crazy vision. It was something completely different than anything in the group fitness space and was widely accepted by our franchisees during a soft run invitation of owners and employees. All franchisees agreed to go for the redesign rush ordered the new needed equipment and our team within two weeks redesigned all locations to the new format. It’s here to stay for good. Us, franchisees and the customers absolutely love it. We also used our covid closure to fine tune our franchise infrastructure and Tiffany, our CEO and our team worked relentlessly to fine tune our ops manual, franchisee website for training and documents as well as additional software updates to make our company more efficient.

If given a chance, what is the one thing that you would change about fitness, to live an active life for the rest of life worldwide.

If I could somehow rid the world of the get results “overnight” stigma I would do that. If we could somehow get people to understand that they only get 1 body, and that they should cherish it and learn about it as much as possible. Helping others to understand you and your body are the greatest investment, an ongoing project, a vehicle that should be well maintained and not wait until it has broken down to try and fix it.

‘‘ ‘‘Outlaw FitCamp

provides challenging

workouts, personal-

ized coaching from

certified trainers,

and real-world Fuel

Plans that fit your

reality.

30 | July 2021


What is your idea of Corporate Social Responsibility?

To continually raise the bar with important worldly topics a company can contribute to, such as improved cleaning and sanitation practices and customer experience. Also, being environmentally aware by making choices that have a positive effect on our environment long term and not a negative one. Making company decisions that go far beyond the boardroom and do something good for the world, people, environment, whatever positive that can be left behind or improve something because that company existed.

As an established Fitness leader, what would be your advice to the budding healthcare leaders aspiring to venture into the wellness and fitness and franchise Industry?

Find a fit that you are passionate about and a brand that you can see yourself with in the years to come.

How do you envision on sustaining your holistic care competency in a cutthroat and volatile world of franchise?

I have learned over the years that I have no competition and that I am my only competition. I need to bring my A game to the table, day after day. Every year, I and our team need to better our product and customer & employee experience. People don’t understand that we are our worst enemy sometimes and we need to get out of our own heads and comfort zones in order to be successful. My focus is on building and improving my team so we can provide the best experience within our space, people and relationships matter.

Where do you see your franchise in the next five years?

We have 7 locations currently after the covid shutdown, but I’d like to see us nationwide in the next 8 to 12 months. From there it’s a matter of growing intelligently and making sure we can service our franchisees with the level they deserve without compromising quality. So that’s a tough one, but I see our brand in the 100’s + by year 5 if all goes well as planned.

Real Estate is one of the best industries to select as a franchise business opportunity for those who want to start their own

business with low risks and high rewards. Today, real estate is not only about buying and selling property but also specializing in rental and property management, home inspection, redecorating, and other related services.

An entrepreneur at heart, Ken LeBlanc,CEO of PropertyGuys.com, saw his first business opportunity in real estate in 1998 when the industry was operating in a traditional way and there was no advancement to connect buyers and sellers directly. By combining knowledge and technology together he and his partners founded PropertyGuys.com to empower homeowners to sell their homes on their own. It is not only more affordable than a traditional agent model, but also delivers a far superior experience for the homeowner.

Ken LeBlancCEOPropertyGuys.com

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Ken LeBlancFinding International Success Through Real Estate Franchising

Let’s find more about Ken’s entrepreneurial journey and how he has transformed a start-up into an international franchise system through an interview conducted between him and The Franchise Universe.


Give us a brief overview of your position at PropertyGuys.com, and your journey since inception.

At PropertyGuys.com we’ve perfected an innovative approach to real estate over the past 23 years. As Canada’s Largest Private Sale Network, we’ve helped over 95,000 sellers discover The Future of Real Estate™. Leveraging the power of the internet combined with our team of experts, we provide an efficient way for buyers and sellers to connect directly while avoiding the high cost of traditional real estate commissions. From our humble beginnings in a small city in Eastern Canada in

1998, we continue to be on the cutting-edge of leading industry change and technological innovation. Today, we have franchisees in over 90 locations across Canada and three Master Franchise locations serving Florida, Texas, and South Africa.

As the President and CEO, what is your opinion on the impact of the current pandemic on the Real Estate Industry and franchising in general?

Even during a global pandemic many people still need to buy and sell homes. We have been very fortunate that PropertyGuys.com was able to adapt quickly to safely serve buyers and sellers in this challenging environment. With franchisees spread out across North America (and beyond), we had existing technology and processes in place to conduct much of our business online, which we were able to use to serve customers remotely in most areas throughout 2020 and 2021.


We are leading the way as early adopters of tools like virtual home tours, which have become one of our customers’ biggest assets, especially over the past year and a half. We also incorporate video chats and phone conversations to better serve and support customers safely, taking the place of traditional face-to-face appointments.

We continue to introduce innovative services to ensure that franchisees and customers are supported, from e-signatures, remote signings and buyer services to introducing an online DIY offering for private sellers and hosting our national franchise conferences virtually.

What is your opinion on the necessity for businesses to align their offerings with newer technological developments?

Technology and especially new technology play a major role in the success of our business. We use it to keep our franchisees, and more importantly our customers, better connected to make their lives easier. We consider ourselves a high tech, high touch company, which means that we use a combination of people and technology to empower our users to take control of their real estate experience, with support only ever a click or a call away.

Please list your strategies and services that make you and your company standout from the competition.

One of PropertyGuys.com's unique benefits is that our flat fee packages are based on the level of service home sellers choose, not a percentage of

the home's value like a traditional agent would charge. PropertyGuys.com puts our customers in the center of the real estate transaction, instead of on the sidelines. This way, they benefit from the control and transparency of what's happening throughout their property sale. Sellers’ also have access to a team of experts to help guide them through their journey. These experts handle marketing, pricing, photography, offers, legal, and more, providing as much hands-off or hands-on service as they need.

In what ways do you or PropertyGuys.com contribute to the community? If given a chance, what change would you bring to help other Real Estate start-ups?

As active members of the Canadian Franchise Association, we provide ongoing support and mentorship within that organization to new and existing franchise brands alike. I am a past Canadian Franchise Association board Chair, avid

PropertyGuys.com is here

to bring the real estate

industry into the future.

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speaker at events, a champion for franchise advocacy, and an active mentor to new franchisors. I am also the Chair of a new “Emeritus” committee where CFA past-chairs offer guidance and experience to the current Board of Directors.

We are bringing change to real estate by pioneering a new segment within the industry - private sale. We allow our users to choose the level of service that suits their needs instead of a one-size-fits-all percentage commission model offered by traditional brokerages. By offering various levels of service ranging from a DIY approach or to full-service expertise sellers would expect from a traditional agent (for a fraction of the cost), we’re proving that the traditional real estate model is truly broken and there is a better way.

Our main area of focus corporately is with youth entrepreneurship organizations like Junior Achievement. Just recently we sponsored a “Pitchfest” event for high school entrepreneurs in an innovative experiential learning program. We recognize and embrace that these ambitious students are our future customers, partners, employees, welcomed competitors and peers.

As an established business leader, what would be your advice to budding entrepreneurs?

I believe that being a "self-starter" is the key. Leaders are networkers that bring the game to them, they don't wait for it to come to them. You cannot advertise or buy your way to the top, it needs to be done through hustle, respect, and nurturing ongoing connections within your market. You can only become an expert in your field once you’ve put in the hours. A key for budding entrepreneurs is to fail and fail often - you'll learn from your mistakes. Brush it off, move on and be 100% accountable for your own success.

How do you envision sustaining your company’s competency in a cutthroat and volatile world of business? Where do you see your company in the next five years?

We continue to strive to become the all-encompassing platform for the Future of Real

Estate. A platform, where no matter what road they want to take, and what services they choose, they’ll always be exactly where they belong; at the center of it all.

In terms of what’s next for our company, we continue to focus on expansion, especially internationally. We hope to award 10 more Master Franchise agreements in the US over the next three years. We’re also predicting extraordinary growth in technology-driven real estate experiences over the next five years. We expect to reach over 10,000 listings per year in the coming years, thanks to international expansion, innovations in our product offering and enhanced services. We also predict that all of our Canadian franchise opportunities will be sold in the next five years.

Nick LopezSetting the Standard for Excellence in Painting and Home Improvement

It is essential for business leaders to have good understanding of market dynamics and about utilizing technology effectively. To drive the

success of the organization to great heights it needs to have a skilled leader who can create value-based organization in delivering its services consistently and reliably. Nick Lopez is one such skilled leader who considers important to tapping the potential of technology and in creating valued-based organization. Nick is the Founder of LIME Painting Franchise. LIME Painting Franchise is a values-based, high end franchise that focuses on custom residential and commercial interior and exterior painting while acting as a contracting service provider. As a values-based company, LIME stands for Love, Integrity, Mission, Excellence.

LIME Painting Franchise gives franchisees a platform to give back to their local community's youth through LIME Light's Four Pillars of Knowledge: Faith, Family, Patriotism, and Prosperity. It is the first and only high-end painting franchise company. With 40 different revenue streams, its Franchise owners have the ability to generate higher revenues on each job.

The Franchise Universe caught up with Nick Lopez to shed some light on his journey and his contribution through the LIME Painting Franchise.

Below are the highlights of the Interview:

Give us a brief overview of your position at Lime Painting Franchise, and your journey since inception.I started my painting career in 2008 during the great recession while working on my marketing and

sales degrees from Michigan State. As an out of state student from Denver, I started a painting company called Spartan College Painters to pay my way through college. After running the paint company for five years in college, I then moved back home and launched LIME Painting in 2013 with the intent to scale the niched high end focused paint company within more markets with underserved custom property owners. After proving out the business for a handful of years, launched the franchise in 2018.

As the Founder, what is your opinion on the impact of the current pandemic on the Construction and Franchisee Industry?The pandemic has provided LIME the opportunity to inspire people to fall back in love with their homes again through the services that we offer during a pandemic. As a result of people being home and not traveling, they are wanting more for the interior and exterior of their properties. As an essential business, we are able to serve customers in a safe way that abides by CDC recommendation ensuring that our employees, partners, and customers are safe.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?LIME is a people over profits organization. We value the people that work at LIME, the people that we serve, and the communities that we work in. As a family of business owners, each owner has the platform to use the resources and influence that the business provides to steward in a way that also gives back to the community, customers, and

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Nick LopezFounder

LIME Painting Franchise

employees that contributed to the business location’s success.

What is your opinion on the necessity for businesses to align their offerings with newer technological developments, especially when it comes to building high-end homes and businesses?LIME is a company that is made up of old school quality painting and coatings principles, but is a new aged marketing and technology driven company. From internal process to client facing platforms, LIME utilizes technology to ensure that LIME’s service is consistent and reliable. By utilizing technology LIME can streamline service and increase customer satisfaction. Most importantly, LIME’s focus on technology allows franchise owners to scale and develop a business by focusing on the metrics that matter most.

Please list your strategies and services that make you and your company standout from the competition.Our competition is locally owned high end painting companies. LIME’s advantage is that we are the first and only national high end painting company. As the authority in luxury painting, LIME focuses on much more than just paint as custom properties are made up of many surfaces that deteriorate over time. Paint at its core is designed to protect surfaces from water and sun damage. Paint is much like a glove. However, on custom properties there are many other surfaces that deteriorate beyond just paintable. As a result, LIME does any kind of coating from direct to metal to elastomeric coatings, stains, lacquers, epoxy, sealers, and so on. Additionally, LIME will restore the surface that is needing a coating like stucco skim coating, carpentry, masonry, drywall, and more. LIME also does gutters as they are an extension to the coatings system. LIME offers 40 different painting, coatings, and surface restoration services on the interior and exterior of custom properties.

In what ways do you or LIME contributed to the community? If given a chance, what change would you bring to help other franchise start-ups?LIME has a turnkey way for franchise partners across the country to give back in their local communities through LIME’s public charity non-profit LIME Light Outreach. LIME Light is focused on empowering the youth through LIME’s Four Pillars of Knowledge: Faith, Family, Patriotism, and Prosperity. Through LIME Light, franchise partners raise campaign funds through LIME Paintings loyalty rewards program as 50% of the one-time membership fee is contributed to the franchise locations bucket of campaign funds that are then used as a way to give back.

As an established business leader, what would be your advice to the budding entrepreneurs aspiring to venture into the high-end painting and franchise Industry?For pioneer start up entrepreneurs, my advice is to think about owning a franchise where the systems are established, there is a community of other likeminded owners to collaborate, the brand well thought out, the technology built out, the marketing is turnkey, and there is training and

40 | July 2021


support to assist in launching and running your business. On the flip side, pioneer start up entrepreneurs must spend the deliberate time failing forward competing in a dense market with established options for consumers. That path for a pioneer startup entrepreneur is lonely, requires much will power, high pain tolerance, and a healthy amount of optimism. I refer to franchise owners as the smart entrepreneurs and the startup pioneers as the crazy ones.

How do you envision on sustaining your franchisee competency in a cutthroat and volatile world of business? Where do you see your franchisee business in the next five years?I see LIME remaining at the forefront of luxury painting due to the community of like-minded and extremely talented franchise partners that make up our brand. As a whole, we focus on collaboration, technology, and setting the industry standard. As the first to market as the world’s first and only high end painting franchise, LIME looks to continually set the standard for the luxury paint market.

Most importantly, LIME will be a beacon for a business that stands for and does good. By empowering our people with values that improve their lives and the people that they serve, being a values based company will make the communities that we work in a better place. LIME Painting will not only be an industry leader that provides tremendous value but an organization that puts people over profits with a focus on improving the community.

LIME Painting

Franchise is a

premium brand

that serves an

affluent

demographic

who wants

quality, it is a

unit of business

owners who

deliver a

world-class

product and

service

consistently.

““

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Franchise– A Wave of the Future

Okay, so look - Franchising is not a new concept at all. Most of the franchise systems that we are familiar with came

around during a boom after the second World War. But even before that the concept of franchising dates back to the Middle Ages. Not too surprising right? Well, if franchising is such and an old, or tried and tested, concept, how can it be the "wave of the future?" Well, it all has to do with the nature of the upcoming generation that is entering the workforce – Gen Z, and how the franchising model, if you're good at it, will suit their desires perfectly and an equilibrium of supply and demand.

For the most part, people are usually concerned about the infamous Millennials and all the facets that they have brought along with them which have altered the way we all do business. But, Millennials are now pushing 40 years of age and are starting to settle down in their lives, leaving the innovation and growth up to Gen Z. So, let's talk about this group of individuals and how they will affect the future of business through franchising.

As a diverse group that places confidence on their skills in technology, spends more time doing homework than its predecessor, and will likely enter the workforce with less experience than the Millennials, Gen Z is currently the largest demographic of consumers. They expect to earn $60,000 in their first job, are motivated by money and advancements, and most importantly, will not be seeking to disrupt the workplace.

Those last two points (of, I'm sure, many other descriptions) are critical. Gen Z has abandoned the concept of the "The Dream" and developing their own proverbial Facebook style startup. Instead, to them work is work. They carry less idealism with a higher regard for savings and see themselves as

individuals to the point of finding a workplace that suits their beliefs, rather than trying to alter the workplace to meet their needs. The implications on business of this new generation is focused around consumption.

Gen Z does a high level of analysis before spending any money – in a world where information flows like water, can you blame them? Because of this analysis and information overload, they put a larger value on "Access" as opposed to "Possession". For example, having access to endless movies through Netflix is much more important to them than owning a particular movie on Blu-Ray. When they do purchase things, these possessions are used on manifest their individuality, which, ultimately, will require an alteration in marketing techniques towards omnichannel process & structure. All of which is anchored in ethics.

Now, if you take a critical look at any franchise system, or rather any prudently designed and executed franchise system, you'll see that the model itself caters exactly to what the Gen Z demographic needs. However, it is important to note that entrepreneurship and the desire to achieve transcends age; meaning that although the method through with success is obtained changes, the yearning for achievement within an entrepreneur sticks around.

A successful franchise system is rooted in its mission and core values. Franchisors and franchisees work as a team towards a common goal. Sometimes these goals are focused on a social initiative, growth of an industry, or even something much larger. But the focus is consistent and persistent. The stability of these ethics is exactly what Gen Z is looking for. Sure, a systems prerogative may not match one person, but it will

Expert's Insights

definitely suit another. This steadfast direction and belief that a great franchise system has, will be one of the pivotal attraction points to this new generation of entrepreneurs.

Another factor of a great franchise system is business economics that can generate margins and profitability for the franchise partners. Before franchising, a system needs to be able to determine if franchisees can earn an income that they are happy with, all while paying royalties to head office. If modelled and deployed properly, and based on a proven and replicable design, a franchise system caters exactly to the consistency and revenue production that this new fiscally responsible demographic is looking for.

As the years go on, franchise systems evolve to suit new buyers. This upcoming massive group of new buyers are exactly the kind that the natural progression of the franchising industry is moving towards. A drift away from marketing that is interruptive and instead focused on personalization and usefulness. Cost savings and value, winning over gratification. Businesses built on technology and displaying a purpose for their existence. Pragmatism and practicality to foster communities of individuals that support local entrepreneurs, staff, and customers.

All of these factors of supply and demand are culminating in a massive shift towards franchising being an optimal and preferable pathway towards entrepreneurship and business ownership for Gen Z. It's the wave of the future.

Robert Bruski is a Canadian entrepreneur and a CEO and Co-

Founder of Ctrl V, the world's first virtual reality arcade franchise. He is a value

investment professional from the finance industry in Toronto. He partnered with his long-time friend COO, James Elligson, to

come up with a compelling and unique way of incorporating technology and virtual reality

into their everyday lives.

About the Author

46 | July 2021

SteveColletteDedicated to Helping People Reach their Fitness Goals

Helping people to reach their fitness goals is one of the most motivating things to do. That energy and passion can help anyone

stay on task and push a little bit harder. Steve Collette - Co-Founder and President of 3rd Degree Training is one such knowledgeable person, extremely dedicated to helping people reach their fitness goals.

Steve started 3rd Degree Training with his wife, Pam. When they started, Steve wore as many hats as he needed, Co-Founder, personal trainer, class instructor, even janitor. After 5 years of growing their Stratford location, 3rd Degree Training started their franchising journey where Steve spearheaded the company’s franchise development. Today, Steve is President and Chief Visionary Officer with an amazing team providing franchise support and development.

So, if you have a passion for fitness and dream of owning your own business, 3rd Degree Training is a success-proven fitness system. This is the perfect opportunity for health and wellness to do something meaningful, dynamic, and rewarding!The Franchise Universe caught up with Steve Collette to unveil his journey that helped build 3rd Degree Training’s proven fitness franchise system.

Below are the highlights of the interview

As a Franchise Leader, what is your opinion on the effects of the current pandemic on the Health & Wellness and Healthcare Industry and Franchise in general? The health and wellness industry has been extremely impacted by Covid-19. We’ve been very lucky that we’ve been able to adapt and innovate with the pandemic by launching our virtual fitness

model. It’s been crucial to both our business and our members through these stressful times. We’ve been able to keep them motivated at home through their phone and tv screens with exciting new workouts and stay connected as a community. As the vaccination plans continue to roll out across the country, you’ll see the fitness industry explode and there’s never been a better time to get involved.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?

When you look at building teams, it all comes down to a positive work culture. When I look at our employees, I see them as partners and we try to empower and inspire them to do what they think benefits our business and gives our members the best experience. When employees do what they love, they’re always amazing at it. The businesses that have positive work cultures are the ones who will thrive after covid.

What is your opinion on the advancements for wellness and fitness services to improve the offerings with newer technological


Photo Credit-Holly & Chris Isnor, Multi-Unit Franchise Owners

48 | July 2021


Steve ColletteCo-Founder and

President

3rd Degree Training

Pam ColletteCo-Founder

3rd Degree Training

developments, especially when it comes to building a population of healthy individuals?

It’s extremely important and we were one of them. Prior to the pandemic, we were an in-person only business. Now we have been able to create virtual touchpoints that align with our values. I believe that this pandemic has helped show people what methods work best for them in terms of maintaining a healthy lifestyle. Some members learned that they actually work out best at home on their own time, while others learned that they really do need the in-person environment to keep them motivated. We’re happy to be able to provide our members with both options.

In your opinion, what could be the future of personalized healthcare and franchisees post the COVID-19 pandemic? And how are you strategizing 3rd Degree Training operations for that future?

It’s at the forefront and the future is very bright. The pandemic truly showed that we are social creatures and that our mental health is just as important as our physical. Exercise is the only prescription a doctor can prescribe without side effects. - Dr. Trevor Jain.

I think now more than ever before people will reach out for support for their mental and physical wellbeing and they’ll find guidance for how to

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Your Body is Your Gym“ “

achieve a healthy lifestyle that suits their unique needs.

In terms of our business, having a digital presence in our operations has made supporting our franchises easier. Having tools for constant support and collaboration through technology is going to be an extremely important tool.

As an established Franchise leader, what would be your advice to the budding franchise leaders aspiring to venture into the Franchise Industry?

My best advice would be to take your time. Work with professionals, network as much as you can, and know that you’re not always right. Did I mention take your time?

How do you envision on sustaining your holistic care competency in a cutthroat and volatile world of wellness center? Where do you see your franchise in the next five years?

I don’t believe that the wellness industry is cutthroat. Like any business, if you take care of your people and your culture, you’ll be just fine. If you spend all of your time worrying about your competition, how will you ever have time to work on your business? Focus your time on your customer, not your competition.

5 years from now? We are set and focused on international growth.

www.3rddegreetraining.com

The 10 Leaders Transforming the Franchise Business 2021

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Transcript of The 10 Leaders Transforming the Franchise Business 2021