TechProspex

When it comes to targeting, the more you know about your prospects and their technology, the better.

We all know that high-consideration technology purchases at medium and large enterprises involve multiple stakeholders. However, all too often, marketers and/or sales associate a disproportionate amount of influence to one or two particular influencers; for example, the CIO or line of business (LOB) professional.

The reality is that no one influencer has more than 30% of the total power through the purchase process1. You must ensure that you are allocating your marketing programs proportionally across all of the appropriate influencers and that you don’t get fixated on simply engaging one or two influencers, thinking that they control all of the necessary power. So, the next time you are deciding whom to target, remember the 30% rule — it will serve you well.

However, it is not simply having the correct contacts - their technology environment is key. In the highly competitive world of technology marketing and sales, the ability to target prospects based on customers’ installed technology environment can give you a distinctive edge. The challenge often is obtaining the data and ensuring its accuracy.

TechProspex

With TechProspex, we were able to identify and reach specific CRM users quickly and easily, a very important target audience for our programs. Our campaign results were excellent due to the added targeting and data quality. - Sal LoSauroG3 Communications

1- Forrester Tech Marketing Navigator

888-826-4877 | www.netprospex.com | [email protected] page 02

With more than 1,700 selectable technologies, across 85 categories, mapped to the millions of companies and contacts in the NetProspex database, you can build highly targeted list that identify your best targets with unprecedented precision.

Historically, this data was aggregated by large call centers with hundreds of callers that surveyed companies began to obtain their installed technology information. As that methodology became cost prohibitive, many companies build modeled data that attempted to predict the technologies a company uses based on other “like companies.”

With this modeled data meeting resistance from the marketplace due to questionable accuracy and the call center model a dying breed, marketers have been seeking an alternative source that provides accurate and complete data on installed technology to enable advanced targeting for their programs.

TechProspex employs today’s sophisticated big data technology to curate and map companies and the various technologies they use from hundreds of millions of published documents. Phone surveys are completed to statistically validate accuracy of these mappings, the outcome of which results in 90% plus accuracy.

Once obtained, facts gleaned from this data are married with verified contact information from the NetProspex database, allowing for advanced filtering by specific technologies and other firmographic information. The result is a highly targeted list of specific verified contacts at companies that are ripe for your technology.

Then: data modelingFirst: call centers Now: big data

A history of technology install data.


Untargeted programs increase costs by as much as 3.6 times the cost of targeted programs.-Relevancy Group, Realizing the Value of Email Marketing 2010

With thousands of selectable technologies, across nearly 100 categories, mapped to the mil-lions of companies and contacts in the NetProspex database, you can build highly targeted lists that identify your best targets with unprecedented precision.

And, if you have custom needs, NetProspex offers custom solutions including:

» Timely technology updates, changes and triggers » Targeting of technology down to model » Identification of outliers, early adopters, emerging technologies and new releases » Curation of technology information not currently in our data set » List of companies using specific technology without contact information

Using TechProspex

Marketers know that proper targeting can increase marketing results 25% or more and help to reduce program costs, thus increasing ROI. In fact, studies show that untargeted programs increase costs by as much as 3.6 times the cost of targeted programs1.

TechProspex data allows marketers to leverage data for programs focused on:

» Complementary technology. Build a list of buyers at companies that employ technology that your company plugs into

» Competitive technology. Identify the buyers you need to displace your competition » Upgrade readiness. Identify buyers at companies with

outdated technology in need of an upgrade » Micro-targeting. Query by multiple technologies

to identify the exact technology environment » Category marketing. Query by similar technology

categories to identify willingness to adopt a like technology, such as cloud-based solutions.

TechProspex also includes additional selectors, such as industry, company size, title, geographic locations, and more to allow you to refine your list to your specific needs.

1Relevancy Group, “Realizing the Value of Email Marketing” 2010)

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888-826-4877 | www.netprospex.com | [email protected] | page 04

Quality is King

Our highest priority is keeping the information clean and up-to-date for clients. NetProspex contacts are regularly validated for accuracy and deliverability using our proprietary verification methodology, called CleneStepTM.

Data algorithms screen:

CleneStep then leverages three-dimensional verification with:

Live Phone Verification Verifies that the contact is available at the number provided We make over one million calls each month.

Email Verification Ensures the email address is deliverable, and complies with CAN-SPAM regulations.

SocialVerifyTM Confirms current company affiliation with social profiles

Learn More

Now, you have access to the most comprehensive, accurate installed technology data available! Contact NetProspex to inquire about our technology coverage and obtain counts for specific technologies or categories you are interested in target-ing. Our friendly and knowledgeable data specialists are happy to help! 888-826-4877 or [email protected]

NetProspex is the smarter B2B data partner, helping lead generation professionals increase revenue impact through database management. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects for marketing campaigns and sales pipeline. The company’s free Data HealthScan offers database accuracy and relevance insights while CleneProspex ensures valid contact information. www.NetProspex.com

When you purchase lists from NetProspex, you own the data. Records include:

» Full name » Job title » Company name » Email address » Phone number » Mailing address » Company website » Social media profiles » Revenue » Headcount » Accuracy score » Installed technology

» Incomplete records » Duplicates » Personal emails

(gmail, yahoo)

» Generic emails (i.e. info@ or sales@)

» Invalid postal addresses » Invalid phone formats » Potential spam traps

TechProspex

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