Task: Advertising- Target Audience Profile

Why is target audience important?Can I create a target audience profile?

What information do I need to include?

Planning my target audience

Target Audience

Anyone who likes to go to parties and is aged

between 15-25.

Anyone who likes the look of the shoes, normally skaters/teens.

Anyone who likes looking good and buying shoes that are in style.

Normally males but females can buy them too.

People who wear chinos and skinny jeans because that’s what the shoe goes with.

People who have a fun and active

lifestyle.

Planning your productSlogan- Join Th4 Rav4

ProductTarget Audience- 15-25, anyone who likes parties.

Immortal 4’sLeony’s

Sexy and cool, almost scary

There very fashionable and “in” at the moment.

This is Harley Plays he is 25 years old and live in LA, America he dresses like a skater wearing t-shirts and jeans and occasionally a snap-back. He shops at Topman and JD he loves Nike Blazers and Air Force 1’s. He loves making food, massive portions. His favourite food is Bacon and his favourite drink is Jack Daniels. His favourite films are Inbetweeners Movie, It The Clown and Football Factory, he never buys DVDS or goes to the cinema he watches them on Netflix. He has a YouTube channel and posts videos of him making food with his friends Muscle Glasses and Epic Mook. The TV shows he likes are Family Guy, Cleveland Show, The Inbetweeners, American Dad and Adventure Time, his favourite channel is Comedy Central. His favourite music is Dubstep and Rap he loves Eminem, Drake, Skrillex, Dead Mouse and Wiley. He doesn't listen to the radio he has a music app on his phone.

Target audience Profile• You need to create a made-up person who typically reflects your chosen target audience and would wear your product.

• You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better!

• You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.

What do I need to cover?

Male/15-24/Parties

Main partying cities (London, New York)

Normally students or young people Dubstep, Skating, Parties

Conclusion

• The gender I will sell to is mostly boys but some girls.• The customer would need to know what the shoe looks like,

the sizes and the colours.

FINISHLINE

•Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’