Tashas brand building
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Michael Said brandStrateg y Listening to a guest speaker is a lot like going to a restaurant for a meal… You don’t know what you are going to get! It doesn’t matter how many good meals they have sent out before your meal! If they don’t add value to THIS visit, they have blown it! Whatever you finally get, will look nothing like the picture or the description in the menu!
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19-Oct-2014 -
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The importance of building brands
Transcript of Tashas brand building
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Michael SaidbrandStrategyListening to a guest speaker is a lot like going to a restaurant for a mealYou dont know what you are going to get!It doesnt matter how many good meals they have sent out before your meal!If they dont add value to THIS visit, they have blown it!Whatever you finally get, will look nothing like the picture or the description in the menu!1
Building Brands!You only get one chanceMake it pay!
brandStrategy.co.za
2LETS BUILD IT.Mike & The Mechanics
Michael SaidbrandStrategyThe SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM! Idont fix restaurants!I fixPeople!They fix their restaurants! brandStrategy.co.za3
Twittertwitter.com/mike_said_what#TashasSlide Shareslideshare.com/mikesaidwhatTashas
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A VERY SAD STORYINDEED!The sorry state of the restaurant industryin South Africa!RestaurantsAre in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!brandStrategy.co.za5
An Idea!The Early DaysI Can Do AnythingFirst Signs Of TroubleInto The DIP!Its Decision TimeThe REAL Work StartsThe Reward!The WaveHelp, It Feels Like I Am Drowning!brandStrategy.co.za7 Mistakes All Restaurants Make6The SevenMistakes That All Small Restaurants Make
I am not very good at marketingGoing in without a business planDoing things the wrong way roundThinking its all about youThe worst number in the worldIngratitudeFollowing the herdbrandStrategy.co.za7
MIND THE GAP
8M&B - Seeking Blue Water
9Bring em In, Bring em Back!ALMOST Free Coffee (Never Say FREE Anything)BLOW Them Away (Everybody Understands Value)CONSISTENCY Is Key (Not Exceeding Expectations)Constant RENEWAL (Through Innovation)ALIGNING Ourselves (They Had The Money)BRING EM BACK (Nothing costs more than an empty chair.)10What Makes tashas Special?
There are FOUR questions that every customer asks themselvesbrandStrategy.co.za11
brandStrategy.co.zaQuestion 1 Can I Afford This?Question 2 Will This Work?Question 3 How Will This Make Me Feel?Question 4 How Will I Feel I When My Friends See Me There?1 + 2 + 3 + 4 = Conversation Capital12
TrustOffer Products Or ServicesPerceived AsAn ExpertOutstanding VisibilityFamiliarityIncreases ReferralsNew RelationshipsDemandHigher PricesMakes You CredibleTOPOFMINDIf you are not going to be Top Of Mind..You might as well be nowhere!1314
Anyone who does not make money selling food, should be locked up!
Food Cost, the last controllable expense! 38%38%brandStrategy.co.za15
Owning a business without marketing is like winking at a girl in the dark
You know exactly what you are doing BUT nobody else does. brandStrategy.co.za16
Your Moments Of Truth
There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?brandStrategy.co.za17
Ask For Help!
The best time to start doing things right was always last year, the second best timeis NOW!brandStrategy.co.za18
The ClimbYes You Can!
brandStrategy.co.za19THANK YOU ALL.Wishing You Every Success
Question TimebrandStrategy.co.za20 Twitter: mike_said_whatSlideshare: slideshare.com/mikesaidwhatFacebook Personal: mikesaidwhatLinkedIn: mikesaidwhatYouTube: mikesaidwhatWebsite: www.strtgy.co.zaEmail Me: [email protected] Me: 082 449 7367
Follow Me
brandStrategy.co.za21Catch meAt HostexAt The NRA ShowAt The Franchise Expo
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