BRAND BUILDING STRATEGES

VAISHNAVI .T

BRAND A type of product manufactured by a particular company under a particular name , sign , symbol , or design used to identify the products .

Brand Building

It is a process of creating value to consumers.

Why branding is so important?

But branding is to make relationship between customers and product by creating value, loyalty, expectation of personal’s gut feeling , emotional and also reduce decision making time on buying hundreds available options in market.

Improving Brand Unique identity.

Selection of Brand Name

1 ) Chavrolet launched “NOVA”  in Spanish the brand means “Does not work”!

2) Volkswagen with it “Jetta” model, which means

  bad luck in Italy

DEFINE YOUR BRANDDIFFERENTIATE AND POSITION YOUR BRANDBUILD AND EXPOSE YOUR BRANDPERSONALIZE YOUR BRANDREVIEW YOUR BRAND

5 Effective Brand Building Strategies to

Attract Customers

Determines what your brand truly stands for and what is important for your brand (brand values).

Define Your Brand

Differentiate and Position Your Brand

attract attention and stand out from competitors

you have to create a unique advantage in the mind of consumers ( brand colors , logos ,Packing..)

Once you come up with a unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand over competing ones in the market.

You can use promotional channels, blogs, forums, and social media (LinkedIn, Twitter and Facebook) to create a voice for your personal or business brand.

Build and Expose your Brand

Personalize your Brand

brand to be successful, then you have to personalize

Let consumers see and experience the personality of your brand in its entirety

Review Your Brand

Depending on your brand strategies, your brand

will either grow in strength, or remain dormant.

In the brand cycle, new events, changes, and

circumstances bring challenges andopportunities to enhance the value of

your brand or re-establish it.The best way of ensuring brand growth

is reviewing your activities and evaluating your successes

Himalaya

Brand identityThe himalaya logo is a visual definition identity

The leaf that forms the crossbar of letter H evokes the company’s focus on Herbal healthcare

The teal green color represents proximity to nature

Con’

Its focus on launching differentiated products using company’s Herbal positioning

Marketing is Mainly focused on engaging the customer, creating awareness for the products and increasing availability and accessibility

Underlying message of the ads

“give yourself a fresh start”

The message will be be the natural youGive up on chemical moisturizers

Marketing and communication tools and strategies

Print adsOutdoor adsRadio adsConsumer promotion

http://www.google.co.in/imgres?start=710&sa=X&biw=1304&bih=712&tbm=isch&tbnid=dOWDRo-dlkDvfM:&imgrefurl=http://shelf3d.com/Search/slogans&docid=DPIjK0h-FPpyXM&imgurl=http://i.ytimg.com/vi/4b4CWOg65Cg/0.jpg&w=480&h=360&ei=Zs0IU-jNBIGYrAftuoCIDA&zoom=1&ved=0CFQQhBwwGTi8BQ&iact=rc&dur=27&page=34&ndsp=22

Conclusion

Now a days huge customers wants branded product

Brand creates a Personality and a life for your products

Branding is essential to your Success in the marketplace

Reference:www.mindtools.com www.ahundredmonkeys.comwww.brandchannel.comwww.insurancejournal.com