Target Audience Survey Results

Lucy Clarke

Magazine Target Audience Questionnaire

Tick from the following (more than one) which magazines have you heard of?

Kerrang We Love pop Billboard Indie

Do you buy music magazines?

Yes No

What genre of music do you prefer/would you buy?

Rock Classical Chart music/Pop Country R&B

How old are you?

8-13 14-19 18-23 24+

What makes you buy a magazine?

Featured celebrity Colour scheme Title/Make of the magazine Other

How much would you spend on a music magazine?

£1.00 £2.00 £3.00 £4.00 £5+

The next set of questions is to find which artist you like and dislike:

Taylor Swift: Like Dislike

Justin Bieber: Like Dislike

Rhianna: Like Dislike

Ellie Goulding: Like Dislike

John Legend: Like Dislike

Beyoncé: Like Dislike

Thank you for taking part in my survey today!

This was the questionnaire I sent out to 30 people from different places of the public including family members, friends, teachers and children from my work place. Having a variety of people answer my survey is positive because it shows the differences and separation in audiences as shows the different preferences of my chosen target audience. This will help as I then know where to start with my magazine and how to theme it accordingly.

Responses

Billboard

kerrang

Indie

We Love Pop

Billboard 23

kerrang 21

Indie 8

We Love Pop 18

Question 1: this pie chart shows the result of what magazines were familiar to the readers. It does not sum up to 30 as they could tick more than one box. This shows that Billboard is the most well known to my target audience. This means that I could look as chart music for my music magazine genre.

Question 2:“do you buy music magazines?”

0

5

10

15

20

Do you buy music magazines?

Yes

No

This result is pretty straight forward as it is just telling me that 11 people out of 30 do not buy music magazines and 19 people do. This means the front cover of my magazine must be appealing to persuade the readers into buying it.

Question 3:“What genre of music do you prefer/would you buy?”

0 5 10 15

Rock

Classical

Chart/Pop

R&B

What genre of music magazine do you prefer/would buy?

This bar chart shows there are was only 1 person who preferred classical music, 5 people preferred rock, 8 people preferred R&B and 14 people who preferred chart/pop music. This means that the genre of my magazine is likely going to be based on chart music and should be of a chart/pop music genre.

Question 4:“How old are you?”

How old are you?

14-19

Aug-13

18-23

24+

These results show that there was 3 people who took the survey that were 24+, 5 people who were 18-23, 7 people 8-13 years old and 15 people who took the survey who was 14-19 years old. This shows I will aim my music magazine at 14-19

Question 5:What makes you buy a music magazine?

0

2

4

6

8

10

12

14

Featured celeb Colour Scheme Title Other

These results show that 13 people that took part in the questionnaire buy magazines because of the featured celebrities. 8 people buy a magazine because of the title of the magazine as its what they know of. 6 people buy a magazine due to the colour scheme on the magazine as it may appeal t them and 3 people buy magazines for other reasons like what ever their mood is based on a certain preference of music at the time, cost or offers that may be included or advertised on the front of the magazine.

Question 6: “How much would you spend on a magazine?”

“How much would you spend on a magazine?”

These results show that 1 person would spend £5.00 or over. I’m guessing this would be a middle aged person with a high income who is not who I am targeting my audience at, who collects magazines. 1 person who took the survey would spend up to £4.00. two people would spend up to £3.00 on a magazine, 19 people would spend up to £2.00 on a magazine, leaving 7 people willing to spend up to £1.00 on a music magazine.

Question 7: “Which celebrities do you like an dislike?”

0 5 10 15 20 25 30

Taylor Swift

Jusin Bieber

Rhianna

Ellie Goulding

John Legend

Beyonce

dislike

like

These results shows that 18 people out of the 30, like Taylor Swift whilst the other 12 do not like her. 14 people like Justin Bieber and 16 don’t. 27 people said they like Rhianna and 3 people don’t. 25 people like Ellie Goulding and 5 don’t. 26 people said they like John Legend and the other 4 said they didn’t. lastly, 23 people said they like Beyoncé and 7 don’t. this means I could use one of my friends to model as Rhianna as she appeared to be the most liked/popular celebrity from my questionnaire.