Target Audience

The readers of ... magazine is a female between the ages of 16-21. She is a young woman, who is well educated, intelligent, seductive and sophisticated. She is a young woman who enjoys playful banter, full of sexy confidence and is never afraid to speak her mind. She is a great listener as well as someone who is always bubbly and up for a chat. She is a woman who is never rude or arrogant; she is in individual who never follows the crowd and always takes responsibilities for her actions, never forcing her opinions on anyone else. She is a very ambitious character with great fashion sense she is always setting trends that suit her slim figure and outgoing personality, she will also use many accessories to help create a more unique appearance.

These young women are at a time where they have had to make big decisions for their further education as well as life decisions, so some may be studying at school or university and some may even have left school to start work. Whatever my young woman has decided to do she enjoys her work as it has allowed her to open her mind, being creative and independent. She still lives with her parents or if at university is living there, whilst having a long-term relationship.

The readers of this magazine all maintain to keep their bodies fit and healthy, also having a healthy balanced diet. She goes to the gym, whilst also going to dance classes to stay in shape but also have fun whilst doing so. However she does like to have an occasionally meal out with her boyfriend, or nice catch up with friends at bars gossiping whilst having some drinks, and also having nice, relaxing evenings in snuggled up on the couch watching TV shows such as ‘The Only Way

Is Essex’ and ‘Desperate Housewives’. My young woman is very interested in clothes and fashion, she loves going shopping and buying new outfits especially if she can get some bargains.

Music is very much a big craze for her, she listens to music every day without fail, from getting ready in the mornings to during the day using headphones to at home just relaxing listening to music. The songs she listens to change depending on what she’s doing and what mood she’s in but she does most tasks to music. She enjoys listening to many artists and bands and she likes to go to concerts to see them perform live. Her favourite genre of music is RnB and she enjoys listening to many RnB artists such as Alecia keys, Beyonce, Rihanna, Chris Brown, Trey songz, Mary J Blidge, Usher and many others. Many of these artists are all on her IPod as she loves to listen to her music via this, and also loves the strong, powerful silky, smooth sound of their voices where you can listen to them no matter what mood you are in. It is not only their voices that make them appealing to her, but also their success in their careers, their confidence and uniqueness as artists and performers, which this young woman finds inspiring to listen to yet also uplifting.

The readers of ... magazine do not read any other music magazines as she feels that there are no other music related magazines that fully meet to her musical tastes and many of the music magazines that are sold today are very masculine influenced as opposed to a more feminine based magazine. This young female however does read other non related music magazines such as ‘OK’ and ‘Elle’. She finds these magazines very enjoyable and pleasurable to read when at home enjoying herself relaxing. Another source of pleasure that she finds enjoyable is watching Films, She loves her chick flicks and romantic comedies, which is enjoys watching either at home all curled up on the sofa or at the cinema which she drags her boyfriend

along with her to watch. The young female uses the internet on her Mac which she does work on, but also socialises with her friends, and of course does a bit of online shopping.