Target Audience Characteristics
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Transcript of Target Audience Characteristics
![Page 1: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/1.jpg)
TARGET AUDIENCE CHARACTERISTICSPRESENTATION
By Jonathan Ho
![Page 2: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/2.jpg)
Teenagers
![Page 3: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/3.jpg)
Teenagers
The design and concept for teenagers advertisement uses more colourful colour and also with cute cartoon that can attract teenagers attraction.
The sentences in the advertisement is easier for teenagers to understand.
![Page 4: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/4.jpg)
Teenagers
![Page 5: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/5.jpg)
Teenagers
![Page 6: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/6.jpg)
Accountant
![Page 7: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/7.jpg)
Accountant
The design and concept for accountancies are more appropriate and also it is more formal.
Most of the designs uses people and big words for the advertisement.
![Page 8: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/8.jpg)
Accountant
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Accountant
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Cyclist
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Cyclist
For the cyclist advertisement will at least have a bicycle.
Old days advertisement for cyclist will have the look of the bicycle, but for modern cyclist advertise, it will have the performance of the bicycle.
![Page 12: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/12.jpg)
Cyclist
![Page 13: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/13.jpg)
Cyclist
![Page 14: Target Audience Characteristics](https://reader036.fdocuments.net/reader036/viewer/2022081404/55a225431a28ab9e168b46d2/html5/thumbnails/14.jpg)
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