Target Audience Analysis

Survey

Results

Interpretation of results

• Gender: The results from gender are equal which show the survey is representative.

• Age: The result shows that a varied number of people form different age groups answered the survey although the vast majority were from either 14-17 or 18-24 which would be my target audience.

• Frequency: These results showed that the vast majority of people view music videos with a regular occurrence.

• Preference: People showed a preference towards a balance of performance shots and narrative shots.

• Favourite: People tend to enjoy videos which are popular with their peers or have gone viral .

• Hobbies: Their isn’t a trend when it comes to people hobbies which can be linked with their music video preference.

• Consumption: Nearly everyone used youtube as opposed to tv stations such as mtv or 4 music. Hardly anybody used social networking sites to view music videos.

• Why: There was a clear trend, which was that people watched music videos to develop their understanding of a song or album