1

SXSW Når digitale initiativer driver vores udvikling

Huset Markedsføring – 30/04/2015

Per A. Knudsen Digital Media Strategist

DigitasLBi @peraknudsen

SXSW HAS MORPHED FROM A SOCIAL MEDIA AND TECH HAVEN TO A DISCUSSION OF HOW TECHNOLOGY AND COMMUNICATIONS CAN SOLVE REAL-WORLD PROBLEMS.

- BEN KUNZ, VP AT MEDIASSOCIATES

Areas to cover

Healthcare Devices Communications

HEALTHCARE

Disruption is needed Healthcare as an industry has many limitations, much bureaucracy and limited action is taken in the ways digital can empower it. PLEASE DISRUPT US!

Tech 4 Health Technology is the big hope across the healthcare industry, from communication, data, IOT etc. This means the big players are entering the healthcare battle.

Eye Exams On Demand EyeNestra have a web based test and a device to give quick and approved ways to test your vision at home or at the office.

IDEO have created the modern pharmacy solution that sends dosage based monthly packages to your home – Introducing PillPack

The Smart Pharmacy

Telehealth For doctor to doctor, doctor to patient or even patient to patient. Even temporary staff (Barton Telehealth).

IOT and robots as a tool for teaching about decease and promote understanding (especially for kids). E.g. Jerry the bear teaches children about diabetes care through playing and friendship.

Health & Learning

Niche Curation App stores for doctors (AppScript), review & recommendation websites for different decease areas etc.

DEVICES

Failing Fast Astro Teller talks about failing fast and why Google glass was a great example of failing fast – Project Makani disrupting the wind turbine industry…

Apple Watch has sparked a new kind of conversation: Wearable's of the future are what? What is a screen/what is a device?

Smart devices

Micro Wearables Barcodes, tattoos etc. Wearables are not a status symbol and should be as little evasive as possible - MC10 is leading the charge

Eco System Under Armour are creating a 360 degree brand experience through strategic acquisitions - and startups are purposely started with acquisition in mind. Third party companies are trying to connect it all e.g. Gyroscope & Philips

COMMUNICATION

Storytelling and experiences continue to dominate the conversations around relevance… Technology is continuously evolving this approach.

Storytelling

Digital Empathy The death of one man is a tragedy. The death of millions is a statistic.

–Josef Stalin

On It’s Head Carrot hunger and apps like the Hater app usher in a counter communications movement where we move away from what is accepted and safe, to what sets us apart.

Chat Design Chat is experiencing a renaissance within social communications – LUKA takes on Yelp/Foursquare/Google maps through this approach. Facebook is also doing this…

•  Digital is empowering people more than ever before

•  Healthcare needs to be disrupted, not marginally improved

•  Devices are becoming smaller, smarter and more connected

•  Communication and platforms revolves around people behaviour

Take aways

SnapChat as the competition. Porn is free, sites are ad-based instead of subscription. Porn is becoming more mainstream and that can open the door for partnerships/affiliation from more established brands.

Porn!

THANK YOU

Per A. Knudsen @peraknudsen

Per.Knudsen@digitaslbi.com