SU VIVIENDA EGM 3rd ACCUM 2013

434.000 readers every day

Distributed every Friday with El Mundo in Madrid

region, Toledo and Guadalajara.

Offers the best pieces of information in order to buy a property and all the current news in

the sector, classifieds, news…

Source: EGM 3rd Accum 2013

Contents

News about sales of

properties

Advertising formats integrated

in contents

Quality information

about all properties

Every Friday El Mundo in Madrid, Guadalajara and Toledo is higher than La Razón and ABC.

Source: EGM 3rd Accum. 2013. Madrid Toledo y Guadalajara on Fridays. With no duplications.

241.000*

193.000 readers more than ABC and La Razón .

Advertising sapces

Colour Page

1/2 colour page

MPU

Double Strip Ad

Strip Ad

Sections

FRONT PAGE CURRENT NEWS SHORT ADS

SEX Age Social Class

Profile readership are men with an average age of 46 years old from a A + B social class.

Readership profile (%)

Source: EGM 3rd Accum. 2013. Madrid, Toledo and Guadalajara.

60

40

MEN FEMALE

7

34

45

13

14 to 24 25 to 44 45 to 64 65 and more

55

32

13

A + B B C

Consumption Data (000)

75% of readership has their own house. A large majority of them are in Blocks

Source: EGM 3rd Accum. 2013. Madrid, Toledo y Guadalajara.

325

107

Ownership

for rent

92

342

Individual

Blocks

Consumption Data(000)

Almost all the houses have all the equipment for heating and hot water. 185,000 homes also have air conditioning.

Fuente: EGM 2º Acu. Madrid Toledo Guadalajara 2013. Dato El Mundo Viernes

102,000 readers have claim to have a second home. Of these, 70,000 are ownership and 28,000 family character. Most frequents are occasionally, especially for holidays.

Fuente: EGM 3º Acu. 2013

Source: EGM 3rd Accum. 2013. Madrid, Toledo y Guadalajara.

413

434

185

Heating

Hot water

Air conditioning

102

70

28

YES

Ownership

from familly

15

35

47

1 o 2 per month

holidays

once in a while

Rates 2014