Brazil continues to be the leading app destination in Latin AmericaTop 5 app destinations in LATAM

CPI premium - iOS over Android

% share of installs by country

venezuela1%

64%

chile

argentina3%

brazil81%

6%

costa rica9%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

LATAM / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

argentina brazil

gaming others gaming ranking in the country

costa rica chile argentina technologysportsentertainmentgames communicationcosta rica brazilchile

10.3x

5.8x

2.2x.2x

game

-17%

153%

58%

Social & communication 27%

sports

7%entertainment

4%

1

100%

1

96%

1

80%

1

-30%

347%

Chile commands the highest premium for iOS installs this season

Gaming is the leading category of installs in Latin America this season

Sports category grew by over 300% to Rank #4 in Q3

CPIs are yet to mature in Latin America, as users are still discovering apps across categories

Share & rank of gaming app installs across top 5 app destinations

-87%technology 2%

iOS

Prem

ium

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venezuela

100%

1

200

160

120

80

40

20

10

0Q1-2015 Q2-2015 Q3-2015

200

160

120

80

40

20

10

0Q1-2015 Q2-2015 Q3-2015